Digital Transformation

towards Sustainable and Resilient Societies

Danairat T.
Digital Transformation Director, Public Services
SAP Thailand Co., Ltd.
March 2018

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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
 Digital Strategy vs. Digital Transformation
Digital Strategy Digital Transformation
Project or Program Level Enterprise Wide Level

Bottom-up or Top-Down approach Top-down approach

Quick Term Win Medium to Long Term Win

Technology Leads The Changes Process or Culture Leads The Changes
Serve the needs of one particular Serve the needs of an enterprise or
business group inter-enterprise
Eg. Create Digital Channel and Social Analytic for Eg. Re-define company mission, transforming
Marketing Business Unit, organization and revise business processes with related
Image processing for Production Business Unit policies and adopt new technologies into cross-function
business units

Related Technologies: Cloud Computing, Big Data, Smart Devices (Mobile, IoT/IoE, 3D Printing, etc.), Social
Network/AI Technology, Cyber-physical system (CPS), Advanced System Architectures and Securities

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 Digital Transformation Framework
Vision,
Mission
Statements
“Sustainability”
“Efficiency”
“Innovation”

Initiatives?
Digital

Digital
Big Data Cloud Security

© 2018 SAP SE or an SAP affiliate company. All rights reserved.

 Digital Transformation Framework
Vision,
Mission
Statements
“Sustainability”
“Efficiency”
“Innovation”

Initiatives?
Digital
Anytime? Any devices?
Anywhere?
Digital
Big Data Cloud Security

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 Digital Transformation Framework
Vision,
Mission
Statements
“Sustainability”
1. Pick you flagships:- “Efficiency”
“Innovation”
• New Services
• Optimized Services Business Services &
• Retired Services Business Objectives
New Optimized Retired
Services Services Services

Start with the end in mind

Digital
Big Data Cloud Security

© 2018 SAP SE or an SAP affiliate company. All rights reserved.

 Digital Transformation Framework
2. Link up with your partnerships
• Knowledge Vision,
• Experiences Mission
• Skills Statements
• Characters “Sustainability”
• Behavior “Efficiency”
“Innovation”

Value Co-Creation Business Services &

in Sharing Economy Business Objectives
New Optimized Retired
Services Services Services

Digital Organization
CEO

CMO COO CFO

Digital Platform
Digital
Big Data Cloud Security

© 2018 SAP SE or an SAP affiliate company. All rights reserved.

 Digital Transformation Framework
Vision,
Mission
Statements
“Sustainability”
“Efficiency”
“Innovation” 3. Establish
Business Services & Digital Platform
Business Objectives Business processes and digital
New Optimized Retired
Services Services Services
touch points need to be designed
together.
Digital Organization
CEO

CMO COO CFO

Business Process as a Service

More Flexible More Control
Digital Initiatives
Business Process Enterprise
New Customers, Channels
Optimization/Outsourcing Metamorphosis

Data Monetization IoT, Smart Devices Smart Workforce

Digital
Big Data Cloud Security

© 2018 SAP SE or an SAP affiliate company. All rights reserved.

 Digital Transformation Framework
The Summary
Sustainability

Vision,
Mission
Statements
“Sustainability”
“Efficiency”
“Innovation”

Business Services &

Business Objectives
New Optimized Retired
Services Services Services

Digital Organization
CEO

CMO COO CFO

Business Process as a Service

More Flexible More Control
Digital Initiatives
Business Process
New Customers, Channels Enterprise Metamorphosis
Optimization/Outsourcing

Data Monetization IoT, Smart Devices Smart Workforce

Digital
Big Data Cloud Security

Prosperity Stability
© 2018 SAP SE or an SAP affiliate company. All rights reserved.
 The second to none team.

Thank you.
Sharing has a power
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 Back up Slides

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 Digital Transformation Reference Model
Vision,
Mission Why
Statements
“Sustainability”
“Efficiency”
“Innovation”
Business Services &
Business Objectives When
New Optimized Retired
Services Services Services

Digital Organization
CEO
Who
CMO COO CFO

Business Process as a Service

More Flexible More Control
Digital Initiatives How
Business Process Enterprise
New Customers, Channels
Optimization/Outsourcing Metamorphosis

Data Monetization IoT, Smart Devices Smart Workforce

Digital
What
Big Data Cloud Security

© 2018 SAP SE or an SAP affiliate company. All rights reserved.

 Digital Transformation Reference Model
with other frameworks

Vision,
Design Thinking,
Mission
Statements PESTLE, SWOT
“Sustainability”
“Efficiency”
“Innovation”
Business Services & Service Innovation,
Business Objectives Value Creation
New Optimized Retired
Services Services Services

Digital Organization Organization Agility,

a a a Change Management

Business Process as a Service

More Flexible More Control PMBOK,
Digital Initiatives BPM,
New Customers, Channels
Business Process Enterprise DMBOK
Optimization/Outsourcing Metamorphosis

Data Monetization IoT, Smart Devices Smart Workforce

ITIL
Digital
Big Data Cloud Security

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 Digital Transformation Reference Model
with Balanced Scorecard framework

Vision,
Mission
Statements
“Sustainability”
“Efficiency”
“Innovation”

Business Services &

Business Objectives
New Optimized Retired
Services Services Services

Digital Organization
CEO

CMO COO CFO

Business Process as a Service

More Flexible More Control
Internal
Digital Initiatives Learning &
Financial
Customer Process
Business Process EnterpriseFinancial
New Customers, Channels
Optimization/Outsourcing Growth
Metamorphosis

Data Monetization IoT, Smart Devices Smart Workforce

Digital Platform
Digital
Big Data Cloud Security

© 2018 SAP SE or an SAP affiliate company. All rights reserved.

 Digital Transformation Reference Model
with TOGAF ADM framework

Vision, Architecture
Mission Vision
Statements
“Sustainability”
“Efficiency”
“Innovation”

Business Services &

Business Objectives
New Optimized Retired
Services Services Services

Digital Organization
CEO
Business
Architecture
CMO COO CFO

Business Process as a Service

More Flexible More Control
Digital Initiatives App & Data
Business Process Enterprise
New Customers, Channels
Optimization/Outsourcing Metamorphosis Architecture
Data Monetization IoT, Smart Devices Smart Workforce

Digital Platform Technology

Architecture
Digital
Big Data Cloud Security

© 2018 SAP SE or an SAP affiliate company. All rights reserved.

 Digital Transformation Reference Model
with FEA 2.0 framework

Vision,
Mission
Statements
“Sustainability”
“Efficiency”
“Innovation”

Business Services &

Business Objectives
New Optimized Retired
Services Services Services

Digital Organization
CEO

CMO COO CFO

Business Process as a Service

More Flexible More Control
Digital Initiatives
Business Process Enterprise
New Customers, Channels
Optimization/Outsourcing Metamorphosis

Data Monetization IoT, Smart Devices Smart Workforce

Digital Platform
Digital
Big Data Cloud Security

© 2018 SAP SE or an SAP affiliate company. All rights reserved.

 SAP’s Framework for Digital Business
The Digital Core – It is no coincidence

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 Digital Transformation Solution Domains
# Domain Increasing of Resource Reduce Risk
Revenue Optimization (มน
 ั คง)
(มง ั คง ั ) (ยง ั ยืน)
1 Finance Increase Revenue Create Services Compliance with laws
Portfolio regulations

2 Customer New Products, Reuse Business Service Continuity and

Service, Promotion Channels Availability, Retired
Innovation Services

3 Internal Create New Eliminate Production Standardize Change

Business Process Cost Control, Eliminate
unnecessary laws

4 Learning Seek more Talent Standardize Skill Enterprise Knowledge

and People Required Repository, Work from
Growth home, Smart workplace

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