Professional Documents
Culture Documents
AN INTERNSHIP REPORT
Submitted To
Internship Evaluation Committee
School of Business
Pokhara University
Submitted By
Bijay Karmacharya
Roll No. 03/ 2011
Pokhara
March, 2013
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Acknowledgement
It is a matter of great pleasure for me to acknowledge all the people who helped me for
the successful completion of this Internship Report on the topic “A STUDY ON
AUTOMOBILE DISTRIBUTER IN NEPAL: BATAS ORGANIZATION" as per
the requirement of the 5th trimester of the syllabus provided by Master of Business
Administration, Pokhara University.
First of all, I would like to express my heartfelt gratitude and thanks to Mr. Amrit
Banstola for giving proper guidance and support during this report writing. Also, I would
like to thank all the faculty members of Pokhara University for providing necessary
documents and resources needed during the report.
I would also like to thank Mr. Bishowmani Bhandari, Human Resource Manager of Batas
Organization, for providing all the necessary information and documents needed for this
report. I also offer thanks to the staffs of the company Mr. Santosh Pokhrel, Mr.
Samayam Thapa, Mr. Rajanesh Bhurtal, Mrs. Aarati Gurung, Ms. Saru Sunar and Roshan
Poudel for their constant help and cooperation which made my internship period very
fruitful and memorable.
Thanks are due to authors of books, journals and articles that were consulted in course of
the preparing this report. I would also like to thanks all my friends, who helped me
throughout the report, and seniors for their valuable help and suggestions during this
project report writing. I am solely responsible for the errors in this report and any
constructive criticism is warmly welcomed for the betterment.
Bijay Karmacharya
5th Trimester MBA
School of Business
Pokhara University
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Table of Contents
Acknowledgement .............................................................................................................. 2
CHAPTER I ........................................................................................................................ 7
INTRODUCTION .............................................................................................................. 7
CHAPTER II ....................................................................................................................... 9
ORGANIZATION PROFILE ............................................................................................. 9
CHAPTER IV ................................................................................................................... 25
LESSONS LEARNT & FEEDBACK .............................................................................. 25
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4.1.2 Attitudes Learnt ............................................................................................... 26
References ......................................................................................................................... 31
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List of Tables
5
Summary Sheet of Internship
Major Activities:
Documentation work: - Preparing necessary copies of insurance policy, bill book,
citizenship certificate, VAT bill, warranty policy etc.
Customer Service: - Response to customer’ queries and give them required information
regarding the product.
Other Activities:
Regular discussion with internship supervisor on different matters
Learning to use business software called SWASTIK
Calling and Billing customers
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CHAPTER I
INTRODUCTION
1.1 Background
MBA program includes the mixture of the theoretical as well as practical knowledge.
With the key intention to produce professional managers, MBA has been able to establish
itself as a superior platform among different programs of the entire management faculty.
It rendered the great opportunity to the student to develop their skill through practical
knowledge.
Under the course of PU, the student of MBA have to perform internship program for 8
weeks in any organization (i.e. financial, manufacturing or service related) recommended
by college or selected by student themselves. It was a remarkable experience and the only
way to expose ourselves, our knowledge and skills so that we could set our mind for real
job market and create opportunity for us in the real job market. The internship program
gives the student a golden chance to develop their skill and knowledge in different fields
and to gain real life experience by working in an organization as a trainee. Such program
helps the student to develop their career in a new way.
Internship is a practical section of the MBA course which is mainly targeted at giving the
practical exposure to the students who have acquired the plenty of theoretical knowledge
in the related field of the study. The students are opportune to participate into the
organizations to learn and solve the real life problems and develop the knowledge and
skills they have learned. Similarly, Internship is an opportunity to observe, learn and
understand the corporate culture, acquire knowledge and skills in the respective field
which helps the students in their further career development. Internship provides the main
opportunity to understand how the knowledge acquired through the lectures, group
discussion and formal study is applied in the real working situation.
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Through the provision of the internship, each student’s interpersonal skills and
communication skills are highly developed to sustain freely in this era. To cope with the
changing environment internship is a platform for gaining greater knowledge to perform
effectively with working experience. As a whole, internship teaches us a corporate
culture, develops our public relationship and provides us an excellent working
experience.
In order to fulfill the requirement of the course, I was assigned to work as an intern at
Batas Organization, Nayabazar Pokhara. This internship report mentions the various
working experience on real field. I have done my internship in Batas Organization for
eight weeks.
Internship plays a vital role in gaining practical knowledge and in developing our
confidence level. Objective of our work is to gain sufficient knowledge about working
system of the organization. Thus, internship is done to develop our coping ability in the
organization where we work. The main objectives of internship are:
To gain practical knowledge and exposure in the automobile industry.
To understand the major functions along with products and services of the
organization.
To analyze the practical implication of theoretical knowledge acquired during
the MBA program.
The partial fulfillment of the requirement for the degree of Master in Business
Administration.
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CHAPTER II
ORGANIZATION PROFILE
Today, after 1969 AD 40 years, Batas Organization has grown several subsidiary
companies with a strong corporate culture, with a countrywide sales network and highly
skilled employees led by competent management team. Batas Organization has
successfully made its mark as a competitive business house within very short period of
time. Three brothers are running the owned profit making companies, professionally
& independently with the Value's of BATAS organization.
Employees - For Batas employees are essential to our success. Our goal is to treat
them with respect and dignity and support them in reaching their full potential.
Initiation - Batas take extra initiatives to exceed expectations at all levels and
improve continuously.
Agility - Batas organization are agile in responding to our customer needs and
changes in our environment for continuous improvement.
Commitment & Reliability - They are fully committed to serve our internal and
external customers in the most reliable way.
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Environmental Sensitivity - The Company has an obligation to operate in a
manner which is environmentally responsible.
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2.6 Product and Services of the Organization
Batas organization has investment portfolio in the different sectors such as Automobiles,
Finance & Investments, Hydroelectricity, Travel & Tourism and Remittance. Therefore
the products of Batas Organization are related to various investment portfolios. The Batas
organizations focus only on the trading, banking sectors and service sectors. The different
companies under Batas Organization and their brief introduction are as follows:
Trithunga Tours and Rental Service of car & buses for tourist 2007 Pokhara
Travels Pvt. Ltd
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i. Batas Brothers
Batas Brothers is the authorized distributor of Suzuki, Mahindra & Mahindra, TVS,
FIAT, and Cherry Spare Parts at Pokhara. In addition to genuine spare parts, the company
deals with Castrol Lubricants, Valvo line Lubricants, NBC Bearing, Globatt Batteries,
TATA Hand tools, JK Tyre, Bridgestone Tyre, and Car Accessories. Started in the year
1997 with the initial capital of NRS 35 Lakhs, registered under the HMG Department of
Commerce, As per Private Firm Registration Act, 2014 is owned by the Director, Mr.
Shanta Raj Batas.
The impressive price range and customer-friendly services have made Batas Brothers a
renowned spare parts dealer in the Western region. Batas Brothers is the unrivaled market
player in Pokhara capable of shipping any large quantity within the short span of time
with a highest standard of quality on most affordable/competitive prices. The quality of
products, timely deliveries, value for money and excellent customer service has helped it
long lasting business relationship and win over clients from all parts of Western region. It
provides a variety range of services mainly concerned with customer satisfaction.
The TVS Bike is the perfect example of how technology features are aimed at providing
value to customer. Matching features and offering enticing prices is a top priority for the
TVS Bike manufacturer. TVS bike prices are therefore the best in the category and
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despite the low pricing, the quality is not tampered with. Unmatched quality, great
mileage and enticing discounts make the TVS Bikes a great buy.
Mahindra Tractors, the farm equipment division of Mahindra & Mahindra, builds and
sources tractors that are sold worldwide across six continents. Mahindra is also among
the top three tractor manufacturers in the world. Mahindra has a huge consumer base in
India, China and America and a growing base in Australia. Mahindra Tractors is number
one in sales in India - the largest tractor market in the world and it has been the market
leader since 1983.
If you are looking for premium automotive service and you demand real value for your
hard earned money, you need not look any farther. At UDR, the company is known for
outstanding customer service, getting the job done right and for standing behind our
work, be it the parts it recommends, the workmanship we perform or the commitments it
makes. In addition, a very well equipped garage and a reputation for tackling even the
most difficult diagnostic challenges set UDR apart from the competition.
The company takes the privilege of offering maintenance for more than 7000 vehicles
every year. Integrity, hard work and long hours are the backbone of the business means to
raise the loyalty and respect of the increasing clientele. Performing its own repairs to the
core is what it believes in so that there could be hardly any of our work to the outside
sources. As a result, it operates one of the best equipped independent repair shops in the
city. Equipment include Injector Cleaner, Digital Tyre Inflator, Paint Booth with Heating
System, Special Diagnosis tool for Suzuki range vehicles(scanner), Universal OBD III
scanner, Pneumatic Power Guns, Spark plug cleaners, Pneumatic two post lifts and many
more. We have couple of Washing Bay & Quick Bay each and 7 Maintenance Bay.
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The company offers a spacious, comfortable waiting area with a variety of popular
magazines, newspaper, television and WIFI. We are also within the walking distance of a
variety of shopping outlets. Total of 54 well trained technical staffs strive hard on a
consistent basis where the emphasis is more towards benefit to the customers.
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Beside these, Trithunga Trading specialize in dealing
Fire Extinguisher equipments
Generators
Battery chargers
Automobiles
Inverters & Solar Batteries.
Thanks to a young and enthusiastic team of Batas Automobiles which today has to its
credit of registering high number of sales in the Western region. This is evident enough
of our focus for serving our customers to their satisfaction without compromising on
quality. For excellent sales and creditability among Suzuki users in Nepal, the dealership
was honoured with various and number of awards for Best Dealer, registering high
number of sales and many others.
Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the
market leader in the car segment, both in terms of volume of vehicles sold and revenue
earned. Suzuki’s technical superiority lies in its ability to pack power and performance
into a compact, lightweight engine that is clean and fuel efficient. It has been rated first in
customer satisfaction among all car makers in India from 1999 to 2009 by J D Power
Asia Pacific. It is only sheer grit and determination to develop a customer centric strategy
that has enabled to build a solid reputation over the years.
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vii. Hotel Anand Pvt. Ltd.
Hotel Anand is situated at the center area of Pokhara City - 5 minutes drive from Airport,
walking distance from bus station. Another striking feature associated with Hotel Anand
is the close proximity of markets and beautiful places of Pokhara. It offers its decorated
22 rooms with multi-channel color TV, Telephone, 24 hour running hot & cold shower,
deluxe rooms with AC and mini-bar. Annapurna range is directly visible from its deluxe
room.
Hotel Anand has professional, experienced & family management. It is a part of Batas
Organisation; however, the management is being handed over to an independent team of
professional. It has been serving its customer since 1989 AD.
It has its own restaurant and Bar with experienced chefs that conjure delicious flavors and
courteous waiters, who make your dining experience perfect. It serves Indian, Nepalese,
Chinese and Continental cuisine. The hotel even has a rooftop garden where the
panoramic beauty of Annapurna Range can be easily viewed.
We design day tours to surrounding attractions, extended tours and customized tours to fit
your travel dreams. We have a large fleet of vehicles which include Toyota Prado, Toyota
Land Cruiser, Land Rover, Suzuki cars, Fiat cars, Toyota Coaster mini bus, Nissan
Civilian mini Bus, Hino Buses etc. The progress achieved by our company since its
inception, 1997, could not have been possible without the strenuous efforts done at all
levels in our organisation and professional approach and systematic working style
adopted by a strong work force of 24 well trained employees at present. Company's
assets, expertise and strong position in the market gives us an edge to handle any volume
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of business ethically and with professionalism. Our past performance in terms of
customer satisfaction and our focus to provide the best possible experience puts us in the
category of top tour operators in Pokhara.
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Chairman
Managing
Director
Executive
Director
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The organization is sponsoring various events and programs organized in the
Pokhara and surrounding area.
Employees are satisfied with salary and benefits provided by the organization.
The company is able to meets its short-term and long-term obligations.
Sales quantity and sales revenue are increasing annually.
2.9.1 Strengths
The strengths of Batas Organization are as follows:
Brand image
Well known organization for automobile distributor
Located in Nayabazar, accessible and safe place for everybody
Better network with different social and business organizations
Good Organizational culture
Strong economic background
Qualitative service at reasonable prices
Skilled, hardworking, qualified and honest employee
2.9.2 Weaknesses
The Weaknesses of Batas organization are as follows:
Banks as the major source for the loan, so the organization has to be dependent on
the banks.
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No equal rights for the employees to participate on decision making except the
top level of management.
Rights and duties of the organization is centralized which makes the employee
dismotivated.
2.9.3 Opportunity
The Opportunities of Batas organization are as follows:
International competitiveness.
Expansion of business to extent of manufacturing the vehicles with own brand
name.
Opportunity of alliance or partnership with the national and international
companies.
With the strong financial background it can also open the banks, finances or
cooperatives in new future.
2.9.4 Threats
The Threats of Batas organization are as follows:
Competitive market.
If no of bad debts increases it will be threats to the organization.
Volatile nature of technology and system management can also be threats to the
organization.
Increased in interest rates of banks and finances.
Change in the policy of NRB
Unstable political situation
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CHAPTER III
JOB PROFILE & ACTIVITIES PERFORMED
Dealing Customers
Customer dealing was the major activity that I performed during the internship
program. I had to make regular oral product presentation to the customers.
Product presentation included the brief information about product features, prices,
warranty policy, service after sales, resale value etc. I had to regularly handle
customer queries and complaints.
Document Preparation
I had to prepare the essential documents .I was given the task of preparing
necessary copies of insurance policy, bill book, citizenship certificate, VAT bill,
warranty policy etc.
Marketing Activities
During the internship program, I along with my supervisor visited Prithivi
Narayan Campus and Pokhara Engineering College to distribute the brochures of
TVS Wego, RTR 180, RTR 160, Star City etc.
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Customer Follow up
Occasionally, I was given the task of following up customers through telephone.
I had to call the customers to pay the remaining installments, to register the
vehicle ownership, to inform them about the arrival of booked vehicles, to obtain
necessary feedback etc.
Billing Customers
I had to bill the customers quite frequently. I had to fill the delivery sheet of the
vehicles as well as the cash voucher. The samples of delivery sheet and cash
voucher can be found in the appendix section.
Data Entry
During my internship program, I had to enter the purchase and sales data using
MS excel. The purchase and sales data included the name of customers, their
addresses, engine number of vehicle, chasis number of vehicle, date of purchase
and sales, type of model, colour of model etc.
Collecting Payments
In the case of hire purchase i.e. financing I had to visit various finance companies
and co-operative society to collect the necessary payments of the vehicles.
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period. In that period, Wego became the largest selling scooter (i.e. 58) in a single
day in Pokhara valley.
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CHAPTER IV
LESSONS LEARNT & FEEDBACK
Time management
I have learned the way of time management during my internship period such as
which activities of the jobs should be prioritized , which job is to be done at time,
when to reporting and many more.
Ms Office application
Throughout my internship I have used the MS office package for conducting
various activities. I have used the MS EXCEL to record purchase and sales data. I
have used the MS WORD to make various types of letters and prepare various
sales reports and many others.
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Dealing with various stakeholders
This is the major and valuable skill I have learned during my internship period. I
have learned how to deal with customers, subordinates, supervisor, bosses and
banking personnel to carry out the day to day activities effectively and efficiently.
Punctuality
Punctuality gains respect in almost any place but it is essential in the workplace.
Being on time says a lot about you and how you feel about your company and
your colleagues. Understanding the importance of punctuality can go a long way
in helping you increase your value to your company and climb the career ladder.
Punctuality is very much important for customer satisfaction, good relationship
with boss, and to fulfill the job duties on time.
Cooperation
Cooperation between employees is very much needed in the organization for
better performance. Without proper cooperation and communication
organizational success cannot be imagined in this age of integrated business
scenario. Cooperation between the colleagues can enhance and enrich the job
performance.
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4.2 Feedback to the Organization
Batas organization in comparison to other vehicle dealers in Pokhara are the most
organized, largest and customer oriented company. Although this company is a leading
automobile dealer company in Pokhara, it still needs to improve in certain aspects. I
had a good time with the organization’s management, employees and other concerned
parties. I learned various attitudes and skills during my internship which is not
possible without the guidance and cooperation of the above mentioned parties. Based
on my functioning, observation and intuition the following given feedback can be
provided to the organization.
Clear hierarchy
There is no clear hierarchy and sometimes employees are confused about their
roles and responsibilities. So a proper hierarchical system should be developed in
Batas Organization.
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Hiring of more external person in high level management
Since Batas Organizations a family based business, the owners are themselves in
the high level management. Some independent experts from outsider should also
be hired in top management level for the smooth operation of business.
Delegation of authority
I have observed that all the decisions in the organization are made by the owner
themselves. Even the small decisions are made by the owner of the organization.
Delegation of authority in certain aspect and participation of the employees in the
board meeting to some extent can be fruitful for the organization and at the same
time it also motivates the employees.
Other Recommendations
The following recommendations can be made for the organization in addition to
above:
The reception office is quite back. It should be in front of the organization.
Advertisement regarding different vehicles should be displayed in the
bigger screens.
Essential trainings on driving should be given to staffs.
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Establishment of private discussion room, waiting lounge, kid’s zone,
refreshments, updated price boards etc.
Appropriate dress code is needed.
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committee should contact students regularly, take feedback from the students and
help students if they are facing any problems during the internship period.
College should provide the specific format for the recording of day to day jobs
activities during the internship period so that it will help in making standard
report and it also help to identify the needed skills and other managerial practices
in the written form.
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References
Pant P.R. (2009). Social Science Research and Thesis Writing. Kathmandu, Nepal.
Buddha Academic Publishers and Distributers Pvt. Ltd.
www.batasorganization.com.np
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