Abstract

The case gives an overview of the issues concerning the revival of Ashok Leyland effected through a
thorough revamp of the supply chain. It outlines how Ashok Leyland, which was reeling under the weight
of recession, staged a comeback by re-engineering its in-bound and out-bound supply chain which
resulted in huge cost savings. The case discusses various aspects of supply chain management and to
emphasize its importance in the context of cost management with specific reference to Ashok Leyland.
The case, aimed at MBA/PGDBA students as part of the operations management curriculum, helps them
to understand and appreciate the role of supply chain management in an organisation. Using the specific
case of Ashok Leyland, it attempts to familiarise the student with the concept of supply chain as well as
the practical dimension of the same. It seeks to help students understand the components of supply chain
and their critical importance and how it can be re-engineered to help organisations save costs.