Title of Research: The Role of CSR in the Business as a Source of Competitive Advantage

LITERATURE REVIEW MATRIX

JOURNAL PUBLICATION AUTHOR & TITLE OF RESEARCH PAPER RESPONDENTS METHODOLOGY PROBLEM/GAP FINDINGS
YEAR (UNIT OF (METHODS) HYPOTHESIS
ANALYSIS)
1 POLISH JOURNAL OF Tien NH, Gaining competitive advantage Foreign Corporations Case study The strategies to use The findings show that
102 MANAGEMENT STUDIES Hung Anh DB from CSR policy change: a case of in Vietnam in facing CSR progressive social
Montenegro (2018) foreign corporations in Vietnam (four case studies in challenges responsibility policy
, Carl Joshua the FMCG industry How do you enables firms, the game-
A. in Vietnam) implement it and changers, to actively or even
turn it into a proactively shape their
competitive strategy
advantage by raising barriers to
competitors striving to
This study outlines develop identity status.
two (2) strategies on Systematically
how to handle CSR. conforming to current and
Two interrelated changing standards of social
strategies to be used responsibility set forth by
facing corporate policymakers and supported
social by policy activists allow
responsibility firms, the game-followers, to
challenges. As adapt to
integrated strategies, the situation at their own
they both recognize pace.
non-market and
social forces while
dealing with
traditional business
issues and taking into
account the
the reality of the
market
 JOURNAL PUBLICATION AUTHOR & TITLE OF RESEARCH PAPER RESPONDENTS METHODOLOGY PROBLEM/GAP FINDINGS
YEAR (UNIT OF (METHODS) HYPOTHESIS
ANALYSIS)

2 International Journal of Emezi, CN The Impact of Corporate Social Annual reports of Ordinary least To evaluate the role of The analyses of the
102 Business and Management (2015) Responsibility (CSR) on Nigerian Breweries square simple Corporate Social regression result of Nigerian
Montenegro Organization Profitability PLC and Lafarge regression models Responsibility in Breweries PLC and Lafarge
, Carl Joshua Africa (profit after tax (PAT) gaining a competitive Africa PLC show a
A. PLC is used as the advantage to the positive correlation between
dependent variable organization. organizational profitability
for the simple To understand if there and investment in CSR. But
regression models; it is a correlation the coefficient of
is regressed on the between corporate determination established
corresponding social responsibility that more than 50% of the
figures for corporate and organization unexplained variable results
social responsibility profitability. from variables outside the
cost (CSR-K) model. This implies that the
as explanatory model is useful for strategic
variables) prediction. Not suitable for
tactical prediction. Therefore
CSR is a long-term
investment or commitment
which all organization should
undertake in line with their
corporate mission and vision.
It is too dangerous to flout
social responsibility. It may
be convenient in the short-
term but too dangerous in
the
long-term.