Research project:

1. The positive and negative effects of intelligent service in hospitality industry.

This research aims to evaluate the influence of the development of artificial intelligence based on h
otel industry. And it will also explore how hotels use it to maximized profits, or the solutions given w
hen it brings negative impact. The objectives are following:
• To investigate the current trend of intelligent service in hospitality industry
• Identify the impact of intelligent service including the advantages and disadvantages.
• Conduct the ethics questionnaires in order to understand the views of clients based on intelligent
service, analyzing the results and developing a recommended framework for business to benefit f
rom.

2. The impact of hotel employee satisfaction on its service quality.

The aim of this research is to further explore the major influencing factor of hotel employee satisfac
tion and its impact on overall service quality of the hotel. This research will also provide the recom
mended measure to improve satisfaction and guarantee the efficient service quality delivery.
The objectives are as following:
• Identify the factors which may affect employee satisfaction and evaluation standard of hotel servi
ce quality.
• Find out whether there is a correlation between the satisfaction and work behavior, analyze how i
t may affect service quality, and in which extent.