PRODUCT DEVELOPMENT - ASSIGNMENT #1 QUIZ ANSWERS

1) The school of thought tends to view the organization as an instrument for achieving
established goals, in which members of the organization can be made to serve these
goals by managements use of reward and motivation techniques, is known as:
a. Classical or scientific management perspective
b. Human relations approach
c. Contingency approach
d. Systems theory

2) The companies that have the capability to produce high volumes at low cost that is
usually:
a. Supplier dominant firms
b. Science-based firms
c. Scale-intensive firms
d. Specialist equipment supplier

3) It is necessary to understand the patterns of interaction and behaviour which represent

the organization because:
a. Innovation is an organizational activity
b. Innovation depends on serendipity
c. Innovation requires organizations
d. All of the above

4) Systems theory is of particular interest to the students of innovation because it:

a. Is built around traditional management concepts
b. Emphasizes processes and dynamic analysis
c. Identifies many informal and non-legitimized group processes
d. Suggests there is not one best organizational structure

5) Microsoft company according to Pearson Uncertainty Map can be classified companies

whose objective is to grow the business and they actively plan for short term
a. True
b. False

6) In Pearson Uncertainty Map which of the following categories is most applicable to the
development of Guinness’ ‘in-can system’
a. Applications engineering
b. Exploratory
c. Research
d. Combining market opportunities with technical capabilities

7) New trends in operations management include

a. Global focus
 b. Mass customization
c. Empowered employees
d. Rapid product development
e. All of the above are new trends in operations management

8) Total quality management emphasizes

a. The responsibility of the quality control staff to identify and solve all quality-
related problems
b. A commitment to quality that goes beyond internal company issues to suppliers
and customers
c. A system where strong managers are the only decision makers
d. A process where mostly statisticians get involved

9) Quality function deployment (QFD) does all of the following except

a. Determines what will satisfy the customer
b. Translates customer desires into the target design
c. Is used early in the design process
d. Determines a profitable markup

10) All of the following costs are likely to decrease as a result of better quality except
a. Customer dissatisfaction costs
b. Inspection costs
c. Scrap costs
d. Maintenance costs

11) A large percentage of the asset base of the organization normally lies within the design
production and delivery of its products and services. Hence, it is within these activities
that organizations need to
a. Improve efficiency
b. Develop innovation methods
c. Reduce waste
d. Improve design
e. All of the above

12) Slack et al. (2001) argues that all products and services can be considered as having 3
aspects
a. Concept, package, process
b. Concept, package, product
c. Concept, technology, market
d. Concept, technology, process
e. Concept, design, market

13) Quality Function Deployment (QFD) refers to

a. Improving quality
 b. Making design decisions concurrently
c. Developing quality within R&D functions
d. Improving quality within the functions
e. All of the above

14) What are some of the limitations of patents?

a. Annual fees required
b. National patents protection
c. Patent harmonisation
d. A and B
e. A, B, and C

15) For the author of creative material to obtain copyright protection it must be in a
tangible form so that it can be communicated or reproduced
a. True
b. False

16) For a patent to benefit from legal protection it must have

a. A scientific basis
b. Industrial application
c. Market potential
d. Been approved by scientific peers
e. All of the above

17) The following is not patentable under the 1988 patent act
a. Mathematical processes
b. Chemical formula
c. Manufacturing processes
d. New products
e. All of the above

18) A patent lasts for

a. 10 years
b. 20 years
c. 30 years
d. None of the above

19) Trademarks are closely associated with

a. Business image
b. Goodwill
c. Reputation
d. Patents
e. All of the above
20) Where is it possible in some instances for a patent to be extended?
a. The automotive industry
b. The computer software and hardware industry
c. The pharmaceutical industry
d. In universalities
e. All of the above

21) The classical or scientific management perspective of thought contributed the

dominance of the Technology-push model of innovation

22) In Pearson Uncertainty Map which of the following categories component suppliers who
is working with the automotive manufacturer to develop new features for the final
product
a. Applications engineering
b. Exploratory research
c. Development engineering
d. Combining market opportunities with technical capabilities
e. More than one above

23) In Pearson Uncertainty Map which of the following categories component suppliers in
the automotive industry where they concentrate on improving existing components
a. Applications engineering
b. Exploratory research
c. Development engineering
d. Combining market opportunities with technical capabilities
e. More than one above

24) The school of thought tends to highlight the importance of the organizations interaction
with the external world, where organizations are seen as goal directed systems, is
known as classical or scientific management perspective
a. True
b. False

25) ________________ where research, design and development work closely or in parallel
rather than in sequence have made important contributions to the area of operations
management
a. Total Quality Management
b. ISO 9000
c. EFQM Model
d. Concurrent Engineering
e. Business Process Reengineering (BPR)