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Facebook is used the most among all the social media,
followed by Zalo and YouTube.

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Facebook popularity is the highest. YouTube comes as the
2nd and Zalo as the 3rd.

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96% use Facebook with all the profile. 94% are daily users.

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86% use YouTube with higher popularity among the youth.
81% are daily users.

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91% use Zalo with higher popularity among female. 82% are
daily users.

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46% use Instagram with higher popularity among female and
youth. 51% are daily users.

4,56-*78*9:1;<=- Usage frequency

18%
25%

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49% use TikTok with higher popularity among youth. 66% are
daily users.

4,56-*78*9:1;<=- Usage frequency

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Useful image to know friends activities and general trend
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Strong image of easy-to-use. Good for knowing friends’
activities, and higher image as the tool for adult
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Strong image as the tool to follow influencers or trend
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Facebook YouTube Zalo
“Easy to get connected as all my “Standard video platform covering all the “Zalo is very convenient and easy to use
friends are using it. Easy to share and contents of movies, music and others, to get connected only with telephone
follow” with zero cost” number”

“Most popular. Simply useful and “YouTube has everything that I want to “Secure and very effective”
watch”
trustworthly than the others” “Less annoying as it has least
“Ideal for enjoying content and making advertisement”
“Many useful features in one money. Better content to gain my
including chatting, movies and knowledge”.
games..”

Instagram TikTok
“More orgenized and better quality “Many funny contents. Good
photos. Easy to view” entertainment to spend my free time.”

“Many filtering features help my “Hilarious. Good trend watching and


photos look nicer” following the latest celebrity activities.”

“More private. Photos are more “More entertaining and easy to watch as
the clips are short.”
astonishing as it keeps resolutions.
Better photo retouches.” “Easy to make videos muyself with many
effects”
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