Generated by PitchBook for Maria Antonia, Last Updated: 04-Jun-2020

Corporate Finance Institute pbId: 266269-06

Redder Advertising | Private Company Profile

Highlights

Employees Last Deal Details

55 Undisclosed
As of 20-Mar-2019 Merger/Acquisition 20-Mar-2019

General Information

Description
Provider of digital advertising services based in Vietnam. The company offers brand marketing, digital advertising,
event & activations, consulting and PR offerings to global and local clients, seeking for effectiveness on their clients'
brand and business impacts.
Most Recent Financing Status (as of 13-Jan-2020)
The company was acquired by Dentsu (TKS: 4324) for an undisclosed amount on March 20, 2019. Post-acquisition,
Redder will be rebranded as Dentsu Redder, adding scale and providing digital and creative capabilities to Dentsu
Brand Agencies. The acquisition was a "significant opportunity" for Dentsu to expand its reach with digitally-driven
Vietnamese consumers.The company is no longer actively tracked by PitchBook.

Entity Type Private Company Year Founded 2012

Website www.redder.vn Universe M&A
Also Known As Redder Parent Company Dentsu
Legal Name Redder Advertising Co. Ltd. Employees 55
Business Status Generating Revenue
Ownership Status Acquired/Merged
Financing Status Corporate Backed or Acquired

Industries & Verticals

Primary Industry Other Industries Verticals

Media and Information Services (B2B) Consulting Services (B2B) AdTech

Contact Information

1
Primary Contact Primary Office
Hung Vo 39 Luong Huu Khanh street
Chief Executive Officer Pham Ngu Lao Ward, District 1
hung.vo@redder.vn Ho Chi Minh
Phone: +84 (0)8 38223774 Vietnam
Phone: +84 (0)8 38223774
Fax: +84 (0)8 38226157

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Comparisons

Redder The Engine Story UK Nobi

Advertising Group

Description Provider of digital Operator of a marketing Provider of advertising Provider of brand

advertising services company intended to and marketing services. development and
based in Vietnam. provide digital marketing strategy
advertising services. advisory services.

Primary Industry Media and Information Media and Information Consulting Services Media and Information
Services (B2B) Services (B2B) (B2B) Services (B2B)

HQ Location Ho Chi Minh, Vietnam London, United Kingdom Edinburgh, United Savyon, Israel
Kingdom

Employees 55 | 2019 3 | 2017 27 | 2015 -

Total Raised $51.30M

Post Valuation - $495.63M E | 06-Apr- $27.12M | 11-Sep-2007 -

2017

Last Financing Undisclosed amount | $495.63M | $27.12M | -

Details 2019/Merger/Acquisition 2017/Merger/Acquisition 2007/Merger/Acquisition

E Estimated

2
Current Team (1)

Name Title Board Office Phone Email

Seats

Hung Vo Chief Executive Ho Chi Minh, +84 (0)8 38223774 hung.vo@redder.vn

Officer Vietnam

Deal History (1)

# Deal Type Date Amount Status Stage

1. Merger/Acquisition 20-Mar- Completed Generating Revenue

2019

† Indicates an Add-On
E Estimated

Deal #1: Merger/Acquisition, Completed; 20-Mar-2019

Deal Types Merger/Acquisition Financing Corporate Backed CEO/Lead Hung Vo

Deal Status Completed Status or Acquired Mgt

Deal Date 20-Mar-2019 Financing Corporate Site Ho Chi Minh,

Source Vietnam
Announced Date 20-Mar-2019
# of 55
% Acquired 100.00% Employees
Business Generating
Status Revenue

Deal Synopsis
The company was acquired by Dentsu Aegis Network (TKS: 4324) for an undisclosed amount on March 20, 2019. Post-
acquisition, Redder will be rebranded as Dentsu Redder, adding scale and providing digital and creative capabilities to
Dentsu Brand Agencies. The acquisition was a "significant opportunity" for Dentsu to expand its reach with digitally-
driven Vietnamese consumers.

‡ Not necessarily a summation of individual debt figures

** Does not include grant funding
E Estimated

Investors (1)

Investor Name Status Lead/Sole Comments

1. Dentsu Aegis Network Acquirer Yes Lead Partner: Toshihiro Yamamoto

E Estimated

Advisors (1)

# Advisor Name Service Type Hired By Comments

3
1. Results International Advisor: Redder Advertising Lead Partner: Jamie
General Kefford
Lead Provider

Stock Info

% Owned by Buyer Before 0.00%

% Owned by Buyer After 100.00%
E Shares Sought and Price Per Share calculated using the Weighted Average Method

Financials

Financials - TTM Dec 2018

All Financials in Thousands, USD
Income Statement Data Origination

Total Revenue 2,327 Original Yes

Calculated Yes

Investors (1)

Acquirer (1)

Name Investor Type Related Deals

Dentsu Aegis Network Corporation #1. Merger/Acquisition: New Investor,

Mar 2019, Toshihiro Yamamoto

Service Providers

Service on a Deal (1)

Service Provider Service Provided Service To Deal Date Deal Comments

Name #

Results International Advisor: General Redder 20-Mar- 1 Lead Provider

Advertising 2019

Lead Partners on Deals (2)

Investors (1)
Name All Title Representing Deals Phone Email
Deals

Toshihiro Yamamoto 7 Board Member Dentsu Aegis #1. +44 (0)20 toshihiro.yamamoto@dentsu.co.jp
Network Merger/Acquisition: 7070 7700
Mar 2019,
Completed

4
Service Providers - Sell Side (1)
Name All Title Representing Deals Phone Email
Deals

Jamie Kefford 1 Director Results #1. +65 9764 jkefford@resultsig.com

International Merger/Acquisition: 9777
Mar 2019,
Completed

Affiliates

Parent Company (1)

Name Industry Location Year Founded

Dentsu Media and Information Services Tokyo, Japan 1901

(B2B)

Sister Companies (20)

Name Industry Location Year Founded

Dentsu Ventures Corporate Venture Capital Tokyo, Japan 2015

Dentsu Innovation Partners Corporate Venture Capital Tokyo, Japan 2010

Novus (Singapore) Media and Information Services Singapore, Singapore 2009

(B2B)

Inteligencia y Media Media and Information Services Madrid, Spain 2006

(B2B)

Dentsu Aegis Network Media and Information Services London, United Kingdom 1968
(B2B)

Mitchell Communications Group Media and Information Services Fayetteville, AR 1995

(B2B)

Mktg Media and Information Services New York, NY 1972

(B2B)

Little Giant Design Media and Information Services Auckland, New Zealand 2011
(B2B)

Aaron Lloyd Communication Media and Information Services Moscow, Russia 1999
Group (B2B)

Milestone Brandcom Media and Information Services Mumbai, India 2009

(B2B)

Taproot India Communications Other Services (B2C Non- Mumbai, India 2009
Financial)

McGarryBowen Media and Information Services New York, NY 2002

(B2B)

5
Collett Dickenson Pearce Media and Information Services San Maurizio Canavese,
International (B2B) Italy

Halo Sport Media and Information Services Parnell, New Zealand 2001
(B2B)

Data Artist Business/Productivity Software Tokyo, Japan 2013

Traffic Social Content Moscow, Russia 2002

Firstborn Multimedia Media and Information Services New York, NY 1997

(B2B)

Posterscope Acquirer London, United Kingdom 1982

Outfox Intelligence Other Information Technology Stockholm, Sweden 2010

Simple Agency Information Services (B2C) Milan, Italy 2008

Financials

Key Metrics (TTM) 12 Months Ending

Dec 2018
Amounts in thousands, USD (except Ratios, Multiples & per share items) Start: 31-Dec-2017
End: 31-Dec-2018

Income Statement

Total Revenue 2,327

Data Origination

Preliminary No
Original Yes
Restated No
Calculated Yes

News

Dentsu, Hyundai invest $10m in Israeli AI voice search platform Audioburst

Dentsu, Hyundai invest $10m in Israeli AI voice search platform Audioburst

DealStreetAsia | 24-Apr-2019
Tagged entities: Redder Advertising, Advanced Media, Dentsu, Hyundai Motor, Nippon Broadcasting
System, Samsung Venture Investment

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