Product lifecycle strategy:

Introduction stage:

Rapid skimming strategy (launching the product with high promotion and high price level), when we
are planning for the launch of the high end and performance segment product.

Rapid penetration strategy (launching the product at low price but with high promotion), when we
are planning for the launch of the low price or traditional segment product.

Growth strategy:

If the specific segment product is showing increase in sales consistently with significant margins, our
aim is to improve on the following parameters:

 Make it available to customers early (focussing on revision date by early planning of

improvements of the product)
 Increasing the product awareness and Accessibility
 To redefine the consumer needs by giving the products as per their requirements

Maturity stage strategies:

If any of the products being highest in sales continuously and increase in sales diminishing, then
product would have reached the maturity or saturation stage. We always thrive to differentiate
(Product modification) the product compared to peers to target alternate segments of consumers.

Also, market modification is important in these product variants by redefining the target markets,
improve in characteristics (increasing automation and reduce costs to increase margins) and to win
over the competitors by converting the new customers to our product.

Product Renewal/Decline strategies:

If we are not successful redefining the product in the maturity stage, product might enter into the
declining stage. By looking at the market interest on the product characteristics and sales to the
competitors in the product we will plan to enter into the renewal stage of the product investing
huge in the R&D and in the awareness to indicate we have the better product than the competitors.

If the above strategy didn’t work, we will plan to decrease the promotion expenditure slowly, and
will reduce the price to stock out the unsold inventory and save the inventory and depreciation
costs. Eventually we will disinvest in the plant operation of the particular product and will invest the
proceeds in the product segment which is in the growth stage.

Renewal
Maturity
Growth
Revenue

Decline
Introduction

Time