Professional Documents
Culture Documents
net/publication/310795722
CITATIONS READS
80 6,698
1 author:
Hardeep Chahal
University of Jammu
98 PUBLICATIONS 1,044 CITATIONS
SEE PROFILE
Some of the authors of this publication are also working on these related projects:
All content following this page was uploaded by Hardeep Chahal on 24 November 2016.
INTRODUCTION
O
ne of the most widely studied topics in organizational behaviour
research in recent years is Organizational Citizenship Behavior
(OCB) (Podsakoff et al. 1993; Hannam and Jimmieson, 2002;
Zeuars et al. 2000; Ensher et al. 2001; Jahangir et al. 2004; Lievens and
Anseel, 2004; Emmerik et al., 2005; Khalid and Ali, 2005). The concept
was introduced by Bateman & Organ in 1980s and latter refined and
strengthened by number of researchers such as Podsakoff and Mackenzie
(1993), Jahangir et al., (2004); Khalid and Ali (2005). Organizational
Citizenship Behaviours are a special type of work behaviour that are defined
as individual behaviours that are beneficial to the organization and are
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
©2010 by Institute for International Management and Technology. All Rights Reserved.
26 Antecedents and Consequences
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
27 Chahal, Mehta
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
28 Antecedents and Consequences
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
29 Chahal, Mehta
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
30 Antecedents and Consequences
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
31 Chahal, Mehta
for private organizations. On the other hand, financial condition of the con-
sumers camofloudge the satisfaction loyalty concept.
RESEARCH GAP
The review of literature identifies several lacunae which need to be considered
to strengthen theoretical as well as research framework of OCB. The
proposed research work will make an effort to redefine the conceptual
framework of OCB by including individual personal trait dimensions such
as extraversion, introversion and openness to change, which are never
explored in the literature (Jahangir et al., 2004). The research proposes that
individual personal traits such as positive affectivity, negative affectivity,
conscientiousness and agreeableness are required to be studied as important
antecedents of OCB. In addition, literature reviewed also indicates scarcity
of literature with regard to influence of OCB on organization’s effectiveness
and performance (Podsakoff and Mackenzie, 1993). Measures such as
satisfaction, loyalty and participation from dyad perspective need to be
focused in the future research, which, till today, have not been examined in
the literature. In addition employee satisfaction which is considered as one
of the antecedent in the literature is considered as an outcome, dependent
on antecedents such as motivation, leadership etc in the proposed research.
Further the inclusion of socio-demographic factors in analyzing the OCB
behavior among employees has rarely been taken up in the existing literature
(Khalid and Ali, 2005) Though majority of the studies indicated that there is
a need to explore the influence of socio-demographic factors on OCB but a
few, and that too only with single dimension, have considered them in their
research. Thus, influence of OCB needs to be explored.
CONCEPTUAL FRAMEWORK
In the proposed model the domain of OCB is divided into six antecedents
(role clarity, leadership, motivational drives, organizational commitment, or-
ganizational justice and individual traits) and five consequences (reduced
turnover, reduced absenteeism, employee satisfaction and loyalty, consumer
satisfaction and consumer loyalty.
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
32 Antecedents and Consequences
ROLE CLARITY
CONSEQUENCES OF ORGANIZATIONAL
CITIZENSHIP BEHAVIOR
LEADERSHIP
EMPLOYEES
ORGANIZATIONAL SATISFACTION
COMMITMENT EMPLOYEES
LOYALTY
ORGANIZATIONAL
JUSTICE
INDIVIDUAL
TRIATS
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
33 Chahal, Mehta
(Nagai et al., 2008 and David et al., 1989). Role performance which is the
fourth and last dimension of role clarity focuses on outcome of task
performance from individual perspective with respect to assignment of
adequate workload, optimum utilization of organizational property, helps others
who have been absent, meets formal performance requirements of the job
(Bray and Brawley, 2002; Fried et al., 2003; Whitaker et al., 2007). Further,
role clarity is presumed to be the desirable antecedent of OCB that
contributes to effectiveness in organizations operating in various sectors
such as educational, informational technology, hotel organizations, agricultural
sectors etc. Likewise in health care sector clear goals of the doctors, nurses,
paramedical staff along with respective assigned task and responsibilities
will create sound platform for better medical employees’ performance which
subsequently will lead to patient satisfaction / loyalty. Based on this, the
study proposed following set of propositions:
Proposition1: Higher the role clarity, higher will be the OCB and higher
will be the organizational effectiveness in general and medical em-
ployees’ loyalty and participation, reduced absenteeism and turnover
and patient satisfaction in particular.
Further, the relationship between role clarity, organizational citizenship
behaviour and organizational effectiveness is also influenced by socio-
economic factors such as age, gender and experience of employees. The
specific sub-propositions in this context include the following:
P1 (a): The positive relationship between role clarity, organizational
citizenship behaviour and organizational effectiveness will be stronger
for young employees (24-30 yrs) followed by mediocre employees (30-
40yrs) and mature employees (40 yrs and more)
P1 (b): The positive relationship between role clarity, organizational
citizenship behaviour and organizational effectiveness will be stronger
for male employees in comparison to female employees.
P1 (c): The positive relationship between role clarity, organizational
citizenship behaviour and organizational effectiveness is also
influenced by the experience of the employees. In other words, higher
the experience better will be the OCB vis-a-vis organisational
effectiveness.
P1 (d): The positive relationship between role clarity, OCB and
organizational effectiveness will be highest for doctors followed by
nurses and paramedical staff.
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
34 Antecedents and Consequences
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
35 Chahal, Mehta
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
36 Antecedents and Consequences
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
37 Chahal, Mehta
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
38 Antecedents and Consequences
The researchers in this regard would propose the following set of state-
ments:-
Proposition 4: Higher the organizational commitment, higher will be
the organizational citizenship behaviour and higher will be the
organizational effectiveness in general and medical employees’ loyalty
and participation and patient satisfaction in particular. In other words,
absenteeism and turnover will contribute negligibly.
Furthermore, the study proposed the following set of specific sub-propositions
influenced by socio-economic factors such as age, gender and experience
of employees in context to relationship between organizational commitment,
organizational citizenship behavior and organizational effectiveness.
P4 (a): The positive relationship between organizational commitment,
organizational citizenship behavior and organizational effectiveness
will be maximum for young employees (24-30 yrs) followed by mediocre
employees (30-40 yrs) and mature employees (40 yrs and more).
P4 (b): The positive relationship between organizational commitment,
organizational citizenship behavior and organizational effectiveness
will be stronger for male employees in comparison to female employees.
P4 (c): The positive relationship between organizational commitment,
organizational citizenship behavior and organizational effectiveness
is influenced by the experience of the employees’ i.e. higher the
experience, higher will be the OCB vis-à-vis organisational
effectiveness.
P4 (d): The positive relationship between organizational commitment,
OCB and organizational effectiveness will be highest for doctors
followed by nurses and paramedical staff.
P4 (e): The positive relationship between organizational commitment,
OCB and organizational effectiveness will be higher for private hospital
in comparison to public hospital.
Organizational Justice: Organizational justice refers to people’s perception
of fairness in organizations. It is significantly related to organizational
citizenship behaviour in general and with altruism, civic virtue,
conscientiousness and sportsmanship in particular (Chughtai and Zafar, 2006;
Hannam and Jimmieson, 2002; Jahangir et al., 2004; Meyer et al., 1997).
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
39 Chahal, Mehta
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
40 Antecedents and Consequences
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
41 Chahal, Mehta
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
42 Antecedents and Consequences
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
43 Chahal, Mehta
Ensher Ellen A; J.Grant Vallone and Steward I. Donaldson (2001), “Effects of Perceived
Discrimination on Job Satisfaction, Organizational Commitment, Organizational Citi-
zenship Behaviour”, Journal of Human Resource Development Quaterly, 12(1), 53-72.
Fried, Yitzhak, Linda Haynes Slowik, Zipi Shperling, Cheryl Franz, Haim A. Ben – David,
Waftali Avital and Uri Yeverechyahu (2003) , “The Moderating Effects of Job Security
on the Relation Between Role Clarity and Job Performance : A Longitudinal Field
Study”, Human Relations, 56(7), 787- 805
Gallarza, Martina G and Irena Gil Soura (2004), “ Value Dimension, Perceived Value, Satis-
faction and Loyalty: An Investigation of University Students Travel Behaviour”, Tour-
ism Management, www. Elsevier.com/locate/tourman.
Gullo, Shrina Rena and David s. Gerstle (2004), “Transformational Leadership and Hospital
Restructuring: A Descriptive Study”, Policy Politics Nursing Practice, 5(4) 259 – 266.
Hair, Joseph F, Robert P. Bush and david J. Ortinau, ( 2006), Marketing Research, Tata
McGraw- Hill Publication, Delhi pp 318-319.
Hannam Rachel and Nerina Jimmieson (2002), “The Relationship Between Extra-role
Behaviours and Job Burnout for Primary School Teachers: A Preliminary Model and
Development of an Organizational Citizenship Behaviour Scale”, School of Psychology,
University of Queensland, www.aare.edu.au/02pap/han02173.htm..
Harmer Richard (2002) “Organizational Citizenship Behaviour, Emotional
Intelligence and Spirituality: What’s the Relationship?”, School of Psychology,
AustralianCatholicUniversity,Victoria,Australia, www.developfullcircle.com/articles/ocb
Hicks, R.E, D. Fujiwara and M. Bahr (2005), “Confirmatory Analysis of the Occupational
Stress Inventory – Revised Among Australian Teachers”, ACSPRI Paper, 1 – 8.
Jahangir Nadim, Mohammad Muzahid Akbar and Mahmudul Haq (2004), “Organizational
Citizenship Behaviour: Its Nature and Antecedents”, Journal of BRAC University, 1(2),
75-85.
Kersnik, Janko (2001), “Determinants of Customer Satisfaction with the Health Care System,
With the Possibility to Choose a Personal Physician and with a Family Doctor in a
Transition Country”, Health Policy, 13(4), 290-299.
Khalid, S.A and Ali Hassan (2005), “The Effects of Organizational Citizenship Behaviour on
Withdrawal Behaviour: A Malaysian study,” International Journal of Management and
Entrepreneurship, 1(1), 30 - 40.
Kivimaki, Mika, M. Elovainio, J. Vantera and JE. Ferrie (2003), “Organizational Justice and
Health of Employees: Prospective Cohort Study”, Community Health, 60, 27 – 34.
Lievens, Filip and Anseel Frederik (2004), “Confirmatory Factor Analysis and Invariance of
an Organizational Citizenship Behaviour Measure Across Samples in a Dutch-Speaking
Context,” Journal of Occupational and Organizational Psychology, 77, 299-306.
Lok Peter, Paul Z.Wang, Bob Westwood and Hohn Crawford (2007), “Antecedents of Job
Satisfaction and Organizational Commitment and the Mediating Role of Organizational
Subculture”, International Graduate School of Business, 1-42.
Markoczy Livia and Katherine Xin (2004), “The Virtues of Ommision in Organizational
Citizenship Behaviour”, Anderson Graduate School of Management, 1(28), 1-29.
Meyer, J P, D.W Organ and J.W Graham (1997), “Individual Performance Attitudes and
Behaviour”, Journal of International Review of Industrial and Organizational Psychol-
ogy, 12, 175-228.
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
44 Antecedents and Consequences
Nagai, Hirohisa, Tsuyoshi Nanmoku, Masami Suzuki, Takuya Motoi and Kyoko Yamazaki
(2008), “Expatriate Management in China,” IABR and TLC conference proceedings, 1
– 11.
Organ D.W (1988), “OCB: The Good Soldier Syndrome, Lexington, MA, Lexington Books”.
Podsakoff, Philip M. and Scott B. Mackenzie (1997), “Impact of Organizational Citizenship
Behaviour on Organizational Performance: A Review and Suggestions for Future Re-
search; Human Performance, 10(2), 133-151.
Podsakoff, Philip M., Scott B. Mackenzie and Richard Fetter (1993), “The Impact of
Organizationl Citizenship Behaviour on Evaluations of Salesperson Performance”, Journal
of Marketing, 57 (1), 70-80.
Ruyter, Ko De and Jose Ac Bloemer (1999), “Customer Loyalty in Extended Settings: The
Interaction Between Value Attainment and Positive Mood”, International Journal of
Service Industry Management, 1093, 320-336.
Sivadas and Baker - Perewitt (2000), “An Examination of the Relationship between Service
Quality, Customer Satisfaction and Store Loyalty” International Journal of Retailing
and Distribution Management, 28(2), 73-82.
Tepper Bennett J; Kelly L.Zellars and Michelle K.Duffy (2002), “Abusive Supervision and
Subordinates’ Organizational Citizenship Behaviour, Journal of Applied Psychology,
87(6), 1068-1076.
Truckenbrodt Yolanda B (2000), “The Relationship Between Leader- Member Exchange and
Commitment and Organisational Citizenship Behaviour”, Acquisition Review Quarterly,
233-244.
Walumbwa , Fried D., Bruce J. Arolio, William L. Gardner, Tara S. Wernsing and Suzzane J.
Peterson (2008), “Authentic Leadership :Development and Validation of a Theory Based
Measure ,” Journal of Management, 34(1), 89 – 126.
Xirasagar, Sudha, Michael e. Samuels and Carleen H. Stoskopf (2005), “Physicians Leader-
ship Styles and Effectiveness: An Empirical Study”, Medical Care Research Review,
62(6) 720 – 740.
Journal of Services Research, Volume 10, Number 2 (October 2010 - March 2011)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.