TRƯỜNG ĐẠI HỌC KINH TẾ TP.

HỒ CHÍ MINH

INTERNATIONAL MARKETING

HONDA SH RESEARCH

Lecturer: Mr.Huynh Phuoc Nghia

 OUTLINE OF CONTENT
I. HONDA INTRODUCTION........................................................................

1. Company.........................................................................................................

2. Market............................................................................................................

3. Consumer........................................................................................................
II. ANSWER QUESTIONS
Question 1...................................................................................................................
Question 2...................................................................................................................
Question 3...................................................................................................................
Question 4.................................................................................................................

III. SUGGESTION..................................................................................................
IV. REFERENCE.....................................................................................................
V. PERSONAL INFORMATION...........................................................................
VI. PLAGIARISM RESULT...................................................................................
I. HONDA INTRODUCTION

1. Company

The Covid-19 epidemic had a negative impact on many economic sectors

including motorcycles. However, at present, the economy is gradually recovering,
economic activities have become regularized. Currently, motorbike is not only a
normal means of transportation but moreover it is also considered as a beauty
item, enhancing the value of the user, accompanied by many modern features and
one of the top criteria in choosing a motorbike is to save fuel in today's polluted
environment. Grasping market demand, Honda Vietnam has continuously
improved and created new product lines to meet the needs of each audience.

Honda Vietnam is a joint venture between Honda Motor Company (Japan), Asian
Honda Motor Company (Thailand) and Vietnam Engine and Agricultural
Machinery Corporation was founded in 1996. Main products include motorcycles
and cars. After more than 20 years in Vietnam, Honda Vietnam has continuously
grown and become one of the leading companies in the field of motorcycle
manufacturing and prestigious car manufacturers in the Vietnamese market.

Honda Vietnam is proud to bring customers high quality products, dedicated

thoughtful services and contributions to a healthy traffic society. With the slogan
"The Power of Dreams", Honda wishes to share and fulfill the dream with
everyone through creating new experiences for people and society.

HONDA - strong and unique, the font is designed in red capital letters to show
creativity and strength.
Looking at this logo, everyone knows this is the logo of Honda Vietnam. This
familiar bird wing logo has left a deep impression on the minds of Vietnamese
people. Slogan: "The Power Of Dream". Everyone has a dream, an active goal that
makes our lives deeper and more meaningful. When we pursue dreams, we feel
powerful. With Honda, the company has used the slogan "The Power Of Dream"
to express the criteria that the company wants to bring to consumers a safer and
happier life. This slogan is like a message that Honda wants to send to all
customers: "To become a company that is expected by society, doing its best for
the development of the country and people of Vietnam".

Up to now, Honda has been present in 33 countries with more than 129 facilities
and the ability to supply 20 million vehicles including cars and motorcycles to the
market. As for the motorcycle segment, Honda is leading the world.

Currently, the business activities of this group include not only cars, motorcycles
but also motors, electrical equipment, robots, aircraft, and solar cells.

2. Market

Currently, the Vietnamese motorcycle market is extremely active with many

motorcycle manufacturers in fierce competition such as Honda, Yamaha, Suzuki,
SYM, Piaggio. However, among them, Honda dominates with more than 70%
market share. The image of a motorcycle has been associated with the Honda
brand, as evidenced by the fact that when it comes to motorcycles, Vietnamese
people often call it Honda, not a motorcycle, the Honda brand has gone into
Vietnameses' subconscious minds. In addition to motorcycles, Honda also
produces cars, but motorcycles are still the most successful in the Vietnamese
market. It can be seen that Honda Vietnam has an extremely effective business
strategy that has brought admirable success. The following article will help you
learn about Honda Vietnam's business strategy.
 3. Consumer

Honda products are famous for being durable and of super good quality, hitting the
Vietnamese people's mentality. Some products that can be mentioned such as:
Dream, Wave, Lead, Spacy, SH, AirBlade ... have a very large number of users
and are preferred and used by a large number of customers.

Price policies and products are suitable for consumers with medium to high
income, reasonable distribution, promotion policies hit the Vietnamese psychology
with the slogan "I love Vietnam".
II. ANSWER QUESTIONS

Question 1: Based on the elements of macro environment, what do you think that
Honda has advantage when it comes to doing business in Vietnam?

About the demographic, with the proportion of population aged 15-35 accounting
for nearly 60%, showing that Vietnam market is a young, dynamic market that
catches up with the fast trend with new products. Towards this audience, Honda
has designed motorcycles that exhibit dynamism and personality suitable for
young people. Especially the autobikes with eye-catching designs, youthful colors,
speed and powerful engines always attract a large number of young customers
such as Winner, SH Mode, Click, Vario, Air Blade, ...

About economic, after three decades of reform, Vietnam has become the 22nd
largest export economy in the world. Vietnam ranks 6th in terms of economic size
in ASEAN. The average income of the people is at a relative level.

GDP per capita is estimated at 2,750 USD, an increase of nearly 35.6 USD
compared to 2019, lower than the growth rate of 2019 (an increase of 144 USD)
due to the negative influence of Covid 19. the gap between labor groups has been
deepened, especially in big cities. In Hanoi, the difference between the person with
the highest salary with the average salary is 42 times. In Ho Chi Minh City, the
difference is up to 109 times. Since the rich-poor gap is so great, products that
want to attract more customers must pay special attention to the price level. Honda
Vietnam has researched the market very carefully, precisely because of this
important demographic feature, Honda has launched products with different prices
for each market segment. High-end motorcycle products such as SH have a selling
price of more than 100 million VND for high-income people, Wave models with
prices ranging from 10-20 million VND for those who have low income and use
motorbike mainly for their work. Mid-range products such as Future, Air Blade,
Vario, ... are for people with average income.

Inflation is on a downward trend

For 3 consecutive years, Vietnam has controlled inflation below 4%. In 2017,
inflation was 3.53%, in 2018 it was 3.54%, and in 2019 it decreased to 2.47%. The
value for money is stable, people's income is also higher, which makes it more
convenient for people to buy. Previously, in the years 2007 and 2008, the price of
gasoline had increased fluctuations, Honda had researched to improve the quality
of products to help customers save gasoline with the electronic fuel injection
mechanism PGM-FI (Programmed Fuel Injection System).

Vietnam promotes international cooperation

Vietnam's WTO membership opens up many opportunities for foreign investors,

enjoys equal legal status in trade disputes, and opens the service sector of
Vietnam. At the same time, this is also a favorable opportunity to get in contact
with science - technology of other countries. Promoted international cooperation is
also an opportunity that, if grasped, will make large investments and contracts
with high economic profits.

Advantages of Honda when it comes to doing business in Vietnam

In March 1996, Honda marked its official debut in the Vietnamese market.
Previously, many Vietnamese people knew about Honda through the legendary
Cub, a time symbol of beauty, fashion combined with durability and convenience,
which was an advantage for Honda when it was known to everyone before
entering the market.

At that time, like many other developing countries, nearly 74 million Vietnamese
people chose motorbikes as the main means of transportation. A market with such
a large population has a great potential.

The fact has proven that Vietnam has quickly become the top consumer of
motorbikes in the world. In addition, the low transport costs as well as the
Japanese automaker's experience in similar markets (such as Thailand) help them
to quickly access the market.

According to Honda Vietnam’s research, the motorcycle market in Vietnam is

growing strongly, reaching 2.26 million units in 2009, an increase of about 20%
compared to 2008 and becoming the fourth largest motorcycle market in the world
after China, India, and Indonesia. In particular, the scooter market has witnessed a
remarkable growth, reaching 750,000 vehicles (up 70% compared to 2008) - the
net number according to the actual output of 4 FDI enterprises produced in
Vietnam, not to mention the other high-end imported scooters. Motorcycle
factories No. 1 and No. 2, car factories are already in operation and another
motorcycle factory is about to be built. The second is the source of labor.
Affordable labor is always attractive to any business in Vietnam. The number of
people in working age accounts for a large proportion of over 60%, opening up
opportunities to find labor resources for businesses. Third, opening up a
development direction for businesses. In-depth analysis of some population
indicators such as gender, age, income ... will be the market segments that
businesses need to pay attention to. A billion of the population from 15-35
accounts for nearly 60%, showing a young, dynamic mayor.

Currently, the economy is on the rise, motorcycles have become the most popular
and popular means of transportation in Vietnam. Because of the convenience of
motorcycles, it is also suitable for the road conditions in our country. Besides
serving travel needs, motorcycles also show the personality, class, ... of
motorcycle users.

Question 2: According to your point of view, what is the marketing strategy that
Brand A has been doing in Vietnam? Please collect information to demonstrate
your answer.
1. Market analysis
a. Market segmentation

Honda does not launch products that focus on a certain market segment. They
research and manufacture products for different market segments. Honda Vietnam
classifies market segments based on factors such as gender, income, social class,
and lifestyle. Honda motorcycle market segments:
- Segment of customers with low income but need transportation and often live in
rural areas. For them, a motorbike is a means of daily life and work in a price
range of 6-10 million VND. These products are of low quality and low safety.
- Segment customers with new jobs or financial autonomy, they buy motorcycles
for the purpose of not only a means of transportation but also an asset that
expresses their personality. The watch machines in this segment with the price of
10-20 million VND are more durable and safer.
- High-income middle-class customers, or young clients looking for their own
style. The price range is between 20 and 50 million VND including some
motorbikes and scooters. In this segment, the customer is willing to spend a much
higher amount on a personal vehicle. Scooters in this segment are high-end,
elegant scooters and partly represent their social class and lifestyle. Price is more
than 50 million VND.
b. Positioning
- Honda is positioned as a product with good durability, high safety and suitable
for traffic conditions in Vietnam.
- Appeared in Vietnam quite early, Honda is one of the pioneer enterprises in the
motorcycle field. Honda has become very familiar with the Vietnamese people.
2. Honda’s marketing mix strategy (4Ps analysis)
a. Product

Product strategy suits Vietnamese customer’s insight

With a brand from Japan - a country with the most developed technology, its
products meet the requirements of Vietnamese consumers. Honda is very smart
when it understands the insight "Make sure to wear durable", so it has created
strategies that hit that mentality.

Honda motorbikes are of high quality and have a long shelf life. Compared with a
series of competitors such as Yamaha, Suzuki, SYM, Piaggio, ... the quality of
Honda is highly appreciated, but the usage time can be up to more than ten years.
Honda products hit on that element of what Vietnamese people want to stick with,
so this marketing strategy has actually conquered 70% of Vietnamese consumers
and helps Honda gain overwhelming market share compared to other competitors.

Product diversification

Every motocycle Honda creates is a different characteristic and each Honda

product line is aimed at different audiences from quite low income to high income.
The most specific example of a Wave motobike needs to have differences, Wave
Alpha has a simple design, Wave S has a strong design and saves more fuel ...
That is why it gives users many selections for the same product line.
Honda's Marketing strategy focuses on many product categories to help consumers
have more choices. Take a look at Honda's competitors such as Piaggo or SYM do
not have a variety of product lines, but Honda is different from diversifying with
each product line produced on the market. With Wave, there are more Wave S,RS
and RSX lines, or each Vision or Air Blade line has a different capacity depending
on the needs of consumers.
b. Price
Honda's success in capturing the market is not only based on the design and
quality of the product but also other important factors such as product pricing
techniques that are always in line with customers' needs and solvency. products
ranging from popular products for travel to high quality products can be very
expensive to match the needs of the user to represent their status.
- Motorcycles for low-income customers such as Dream, Wave cars (Alpha, RS,
RSX) are priced from 10-20 million VND.
- Motorcycle for the middle class with quite high incomes such as Lead, Vision,
Air Blade, Future, Winner, ... usually have prices ranging from 20-50 million
VND.
- Currently, SH models are Honda's most premium products for the upper class
with prices up to more than 100 million VND.
c. Place
Honda Vietnam distributes motorcycle products through Honda authorized sales
and service shops (HEAD). Honda Vietnam has a nationwide distribution network,
so far, Honda has a total of 397 HEADs in 63 provinces. Honda always tries to
provide the highest customer satisfaction through attentive after-sales and after-
sales services. Every month, the company will cooperate with HEAD stores to
organize service promotions for customers who are far away and cannot come to
HEAD to do service. With HEAD's large quantity and high quality, it can be said
that Honda Vietnam has brought its quality products to consumers.
d. Promotion
Advertising

Honda is a very powerful brand in advertising communication, with advertising

campaigns from TV to outdoor advertising. On the streets we can see Honda ads,
headlines for our new product lines, or just propaganda about traffic safety.
Moreover, TV advertising is Honda's strength with its dense advertising banners
and the company takes care of the young education in Vietnam.

Sales promotion

In addition to the media on media and advertising panels, promotions are also a
strong point of Honda when continuously offering promotions at preferential
prices. These are probably the most successful promotions of Honda. Normally in
these campaigns, when buying a Honda motorbike as a Dream, you are given a
Honda helmet, subsidized for registration of vehicle documents, and possibly
maintenance. periodically at Honda centers without having to pay. Mobile service
programs to other provinces demonstrate the airline's level of interest in
customers, and in each saint, activities such as Honda's BeU often have
promotions to enhance services. This strategy is very popular with customers and
it creates positive feedback from the public.

Public relations

- Honda cooperates with Vietnamese television stations to launch a series of

programs "I love Vietnam" aimed at increasing traffic safety understanding to
Vietnam. The program is strongly communicated on television and on the Internet
with large coverage nationwide. With this tactic in Honda's marketing strategy, the
company wants to possibly generate sympathy with customers, increase reliability
and "pin" in the awareness of a reputable brand, increase the level of identified. As
a result, people can see how successful it is with annual sales of more than 60% of
the motorbike market share.
- Participating in major racing tournaments.

- Actively participate in many social activities such as assisting students to

organize cultural programs and training for safe drivers and propagating traffic
safety regulations for the entire population.

- The slogan of Honda Vietnam is "I love Vietnam". Honda has been attached to
the Vietnamese for many years, from 60, 70, 80 motorbikes to today's modern
models.

=> All of these elements of the combined and interplaying marketing strategy
contribute to the success of the brand.

Question 3: Please describe the product strategy in Vietnam.

1. Product: SH 125i/150i

a. Designing

SH125 / 150i - European design masterpiece is blowing a new wind with the
addition of a masculine matte black version exclusive to the 150 cc version. The
matte black on the bodywork, the prominent red logo, the change in color of the
details provide a strong, generous and classy overall image. Other versions still
retain class and elegance with sophisticated and trendy color combinations.

- Vehicle body design: The completely redesigned bodywork maximizes

flexibility when moving. The driver will feel comfortable while driving in the
city and full of confidence at high speeds.

- Driving position: The new SH has re-arranged the fuel tank located on the
floor of the car, increasing the wheel axle distance and steering angle compared
to the old version, helping the driver with full confidence when he can fully
master the car.
 - Front lights and front fascia design: The front lights are equipped with
modern and high-end LED technology, harmoniously combined with the
balanced front-end design to create a unique feature of the SH series. In
addition, the new SH headlight system has an automatic light-on feature, which
enhances the vehicle's visibility when traveling on the street, both during the
day and at night.

- Smart watch cluster: The newly designed watch, with a large tachometer
located in the center, has a simple design for the driver to easily see the
parameters immediately. At the same time, the speedometer is designed
separately from the display of parameters, bringing a unique and modern
feature to the overall central clock cluster.

b. Engine – Technology

The new eSP + engine helps the car to operate exceptionally strongly, save fuel
and be environmentally friendly.

The ABS brake system equipped on both wheels allows the driver to be confident
in all situations such as quick braking when the road is slippery or it rains.

To bring a classy experience like sitting in a car, Honda Vietnam for the first time
integrates technology connected to a smartphone on the SH 150i model, helping
the driver receive notification calls, messages on the clock. Moreover, thanks to
this technology, customers can also access and read all vehicle information
through My Honda +, the vehicle management and maintenance support
application developed by Honda Vietnam.

c. Utilities & Safety

The capacity of the storage compartment is up to 28L, allowing the rider to carry
more items. In addition, the drawer also integrates a handy USB port that allows
the phone to be charged when needed.

With the smart key equipment, the SH will have better anti-theft capabilities
thanks to encryption and information security. In addition, counterfeiting the keys
will also make it difficult for bad guys because they do not have the vehicle ID.

2. Positioning

Honda SH products are intended for high-income classes such as CEOs, chief
representatives, department heads, business officers, ... who are working in foreign
invested companies and joint ventures. business, companies operating in the fields
of finance, banking, securities, doctors in some hospitals, clinics, entrepreneurs, ...

SH Honda is not only a means of transportation but also shows the owner's class
and personality with luxurious design and outstanding features.

3. Product Development

Honda SH 2020 version 150i is designed and equipped with a number of modern
technologies to increase the level of customer satisfaction as well as to compete
with competitors in the market.

For versions with ABS Honda system also adds the HSTC traction control system,
which is a system that helps prevent wheel slip when accelerating by adjusting the
power from the engine to the rear wheel. Honda SH 2020 is the first model
equipped with the HSTC system, this system has been equipped by Honda for
large displacement cars and high-end scooter models SH 300i. Thus, with a series
of improvements compared to the previous version, the SH 2020 deserves to be
one of the most advanced models of Honda in Vietnam.
Honda recently launched the My Honda + app for both iOS and Android, with
Honda SH customers not only having this app, but also being able to connect to
their phones. Two devices can connect to each other to check the vehicle's
condition at any time. Receive notification calls, messages on the watch face.
Thereby, My Honda + can give appropriate advice as well as periodic oil changes
to always keep the car in the best condition. The My Honda + application is also
integrated with additional intelligent functions such as electronic warranty,
maintenance and repair history tracking, reminder maintenance schedule, updating
product and service information from Honda Vietnam...

4. Product Life Cycle

Successful introduction of new products to the market does not guarantee the long-
term capabilities of Honda Vietnam. Therefore, there must be adjustments in the
marketing strategy by changing market conditions (competition, market demand,
product adaptability to demand).

Honda SH 150i is in the product growth stage because this product is very popular
in Vietnamese and is selling well in Honda stores. During this period, increasing
consumer demand led to an increase in production and expansion in its
availability.

Question 4. Please choose another international market, comparing with the

Vietnam market to point out the opportunities of Brand A in the next three year?

Another international market that Honda has been growing rapidly in recent years
is Indonesia. This is a potential market for Honda in the coming years. Indonesia is
the world's third largest two wheeler market after India and China. It has
continuously grown at a double digit rate from past few years and is expected to
grow at the rate of 15% for next few years.

Indonesian motorcycle market

Strengths:

- The Indonesian motorcycle industry has ranked third in the world for almost
twenty years, representing the main private transport sector for people and goods
and is 6 times larger in size than the automobile industry. The market hit a record
at the end of the last decade, the first and only single time reaching 8 million units
sold in a calendar year.

- Indonesia is where Honda has its factory, so the price is cheaper than Vietnam.
The market is dominated by Japanese brands with Honda accounting for 73% of
the market share (in 2018) and Yamaha at 21%.

- Indonesian motorcycles in 2019 are once again on a positive momentum starting

last year, despite a drop in sales in October and November, with an expected full
year of nearly 6.5 million units.

- The government has just set two targets for 2025, to manufacture 10 million
units and export one million units.

- While fixed investment is seen as motivated by tax incentives and greater

infrastructure spending, this will be balanced by a recovery in imports.

Weaknesses:

- Indonesian motorcycle sales have fallen significantly by 41% in the first

three quarters of 2020, although initially the influence of Covid 19 was lower
than in other countries. All of the leading manufacturers offer deep discounts
compared to the previous year.

- Signs from the manufacturing sector are falling: PMI is in custom territory
for the fifth consecutive month in November due to lower new orders and
 production. This happened after the external sector boosted the economy in the
third quarter, compensating for softer domestic dynamics.

- Increasing global trade tensions and a recession in China posing adverse

risks.

- In recent years, a number of new brands have entered the country from
India, Europe and the US and more than 30 brands are imported domestically
with increasing sales.

- Imported motorbikes come from all continents with more than 50 domestic
distribution brands.

Motorbike market in Vietnam

Honda has built success in Vietnam by transferring know-how to local staff -

which has resulted in high-quality production. The revenue ratio of Honda
Vietnam is about 4%. This is about 1% when excluding contract workers. These
are extremely low numbers for a country where people switch jobs frequently.

Strengths:

- Despite the negative impact of the Covid-19 epidemic and the saturation of
the motorcycle market demand, the sales of the motorcycle market are still
very active in Vietnam. According to the Vietnam Association of Motorcycle
Manufacturers, sales of 5 member enterprises (Honda, Yamaha, Suzuki, SYM
and Piaggio Vietnam) in the third quarter of 2020 reached 677,739 units, down
18.5 % over the same period in 2019. Including the first three quarters of 2020,
the total sales of 5 enterprises reached 1,927,736 vehicles, down 17.5% (about
400,000 cars) compared to the first 3 quarters of 2019 , the scooter segment
still has brighter colors. Many new scooter models launched with modern and
colorful technologies have made the market less gloomy. Many recently
 launched scooter models such as Honda SH Mode, SH 125i, SH 150i often
have a variety of colors and rich, fancy combinations for customers to choose
accordingly. In addition, there are many different versions, models, ... to meet
the diverse needs of many customers. However, current sales are not as high as
before, so businesses have to create motorcycles that are more and more
attractive in the eyes of Vietnamese consumers, bringing interesting
experiences. Only then will the motorcycle always move forward and not be
outdated. Next time, the connection between people and motorcycles will
become even closer and closer. Vehicles become increasingly intelligent, can
share information with people, along with modern technology and unique
colors to satisfy the increasing demands of customers.

- In Vietnam, motorbikes are the main means of transportation in big cities.

Motorbikes are currently responsible for about 80% of travel needs in the city.

- Globally, Vietnam ranked fourth in motorbike consumption behind India,

China and Indonesia, unchanged from 2018.

Weaknesses:

- Vietnam is known as the "kingdom of motorcycles" along with India and

Indonesia, but is the first country showing signs of market saturation.

- As the country's economy grows, the motorcycle market faces competition

from cars. Vietnam's per capita gross domestic product will reach $ 3,200 to $
3,500 by 2020, up from the current $ 2,000 level, the Ministry of Planning and
Investment plans. Car ownership often spikes when the level rises to above $
3,000.

- Although local authorities have shown their high ability to control the
effects of covid 19 in the country, the motorcycle industry is suffering a lot this
 year. After the first nine months of the year, sales in 2020 are 2.07 million,
down 15.9%.

The opportunities of Honda in the next three years

Large market and potential market segment
The Indonesian two-wheeled market is forecast to exceed $ 10 billion by 2025,
due to the growing demand for economic mobility. In terms of volume, the
Indonesian two-wheeled market reached about 6.49 million units in 2019,
becoming the third largest two-wheeled market in the world after India and China.
Increasing disposable income, increasing demand for cheaper personal transport,
along with increasing female ridership, improved road infrastructure and
increasing popularity of credit & Borrowing is the main factor driving the growth
of the two wheeler market in Indonesia.
The Indonesian two wheeler market is classified based on vehicle type, engine
capacity and by region. In the vehicle category, the market classifies scooters,
motorcycles and mopeds. Scooters take the largest share of the Indonesian two
wheeled market in 2019 and this segment is expected to hold a dominant position
during the forecast period. In terms of engine capacity, vehicles are classified
under 150 cc, from 151 cc to 250 cc and above 250cc. Light-weight scooters are
the most popular in Indonesia, with engines under 150 cc expected to continue to
dominate during the forecast period. Honda and Yamaha hold the largest market
shares in the country, and their dominance is expected to continue over the next
five years.
Indonesia's motorcycle market is the world's third largest, behind China and India,
and demand will continue to expand thanks to the stable economy in recent years.
Honda said the new factory, scheduled to open next year, was necessary "in order
to satisfy the vigorous demand" in Indonesia. The plant will produce about 1.1
million bikes a year.
Because Indonesia has factories, there are still many markets that import
Indonesian cars such as the Philippines, Cambodia, ...
The surrounding countries do not have manufacturing factories, so they have to
import the machines from Indonesia, so they have to import the machinery
department for the countries to assemble. Not only that, the people of the countries
also imported whole cars from Indonesia.
Indonesia has a race track that meets international standards, this is where a lot of
car manufacturers promote. This is a favorable opportunity for Honda to advertise
its brand.
The population is large, so the number of people who use motorbikes is high, so
motorcycles consume fast.

III. SUGGESTION
Vietnam is a potential market with increasing demand and wide open development
opportunities. Therefore, Honda needs to have further improvements in marketing
policies and product policies. Some measures are proposed such as:
- Further expand domestic and foreign markets
- Honda should emphasize the differences between the product lines.
- Honda Vietnam needs to manage more tightly the prices of its products when it
reaches consumers, avoiding the situation that HEADs sell at too expensive prices,
causing damage to consumers and Honda Vietnam reputation.
- There are special promotions to thank customers who support the company.
- Regularly organize maintenance sessions, mobile warranty to remote areas.

IV. REFERENCE

https://baodautu.vn/lam-phat-nam-2019-la-279-thap-nhat-trong-3-nam-
d113705.html#:~:text=Nh%C6%B0%20v%E1%BA%ADy%20l
%C3%A0%20%C4%91%C3%A3%203,ki%E1%BB%83m%20so%C3%A1t
%20CPI%20c%E1%BA%A3%20n%C4%83m.
https://www.motorcyclesdata.com/2020/10/26/vietnam-motorcycles/

https://www.honda.com.vn/
V. PERSONAL INFORMATION
Full name: Lê Thị Thúy Hằng
Student code: 31181024152
Class: KMC01
VI. PLAGIARISM RESULT