Role of Stakeholders

It is essential that we understand the issues of concern to our key stakeholders so that our business
priorities reflect theirs. Many people are interested in the way we incorporate sustainability into the
business and how we plan to address certain issues. As a way to address material issues and
meaningfully strengthen sustainable development performance at Cathay Pacific, we regularly and
systematically meet with a range of stakeholders, including our customers, staff, sustainability
thought-leaders, NGOs, analysts, investors, suppliers, business and community partners.

We started our formal stakeholder engagement on sustainability issues in 2006. Between

2012 and 2014, the engagements were focused on gaining insights into stakeholders’
perceptions of Cathay Pacific’s performance, any existing and emerging material issues for
us, as well as their expectations of the company and areas of improvement. The findings
informed two core elements: Cathay Pacific’s Sustainable Development Strategy and our
sustainability reporting process.

The discussion groups and interviews were facilitated by an independent organisation,

guaranteeing anonymity to ensure impartiality and encouraging respondents to speak frankly.

In addition to specific engagement related to our annual reporting process, we also

proactively engaged with different stakeholders throughout the year so that engagement
outcomes were effectively embedded into the way sustainability was managed.

Since 2010, Cathay Pacific has invited different multi-stakeholder committees to provide
external input in regards to our stated performance against our Sustainable Development
Strategy. We also ask our multi-stakeholder committees to review and assess the balance,
completeness and responsiveness of our Sustainable Development Reports.

In 2016, we have taken the opportunity to engage a new committee to provide their views on
our performance and strategy.

The committee members were selected based on their range of expertise, which we believe
can provide invaluable input for us to improve our report. Their advice will also help to shape
our future sustainable development approach and programmes. This year, the panel consisted
of:
 Robert Wood – Head of Sustainability, Virgin Australia
 Christoph Ganswindt – Executive Director, Information Technology and
Sustainability, Hong Kong Jockey Club
 Daisy Chee – Assistant Manager, Group Sustainability, CLP

Overall, the Committee acknowledges Cathay Pacific’s efforts to take a leadership role in the
sustainable development of the aviation industry. This is supported by Cathay Pacific’s focus on
alternative fuel investment and research in sustainable energy, its integrated approach in identifying
and addressing material issues, and its transparent approach to reporting. It is also supported by
Cathay Pacific’s engagement in various industry associations such as IATA’s Environment
Committee and the ICAO’s Global Market-based Measure Technical Task Force for the Carbon
Offsetting and Reduction Scheme for International Aviation (CORSIA) scheme.