4.

Internal Environment (1000 words)

4.1 SWOT Analysis – Apply to your business include a Full SWOT within the
appendices. Highlight key points within the assignment itself
4.2 Core/strategic capabilities and core competencies – Discuss within assignment
itself
4.3 Resource based view/competencies - Discuss within assignment itself
4.4 Porter’s Value Chain - Apply to your business include a Full Value Chain
Analysis within the appendices. Highlight key points within the assignment itself
4.5 VRIN/VRIO analysis - Discuss within assignment itself
4.6 BCG Matrix (Product Portfolio Analysis) - Apply to your business include a Full
BCG Matrix within the appendices. Highlight key points within the assignment
itselfEnsure that you critically evaluate the competencies of your organisation (make
a judgement regarding its effectiveness).
You only have 1000 words so ensure you are selective when mentioning the key
points raised! Also ensure that there is some critique of the various models evident.
You may wish to compare and contrast them where necessary.