19th February, 2020

Strategic Management
For references and citation
The Body Shop International has many strong traits of strength that have catapulted
them into the limelight throughout the years. Their first strong strength revolves around
The Body Shop's lack of a traditional marketing strategy. Instead, their focus rests on a
viral marketing strategy where customers take the burden of advertising upon The Body
Shop and tell their friends. Entering the viral strategy requires customers that are willing
to go out of the way to "trade" and to tell their friends about the entire experience and
their incredible community supports this strategy.
http://realswotanalysis.blogspot.com/2011/02/swot-analysis-tows-analysis-body-
shop.html

Here are the weaknesses in the The Body Shop SWOT Analysis:
The Body Shop 1.There is very little advertising of its products
Weaknesses 2. Due to franchisee system little control by the proprietors
3. Number of retail outlets limited which impacts sales volume

The number of online buyers are increasing and hence it can use its website portal for sale and
free delivery that will increase its market share.

https://www.mbaskool.com/brandguide/lifestyle-and-retail/9339-the-body-shop.html

 Pricing: Anita Roddick felt that customers would be willing to pay a

higher price for products with natural ingredients and during the early
years of business this was true. However, as competition picked up The
Body Shop struggled with high prices and lost a lot of business to
competitors.

https://www.marketing91.com/swot-analysis-of-the-body-shop/

Strong digital sales across the Body Shop in Europe have lifted Brazilian
owner Natura to a strong third quarter, despite sales at Avon falling.
 
https://internetretailing.net/industry/industry/online-d2c-surge-sees-healthy-quarter-for-body-shop-
avon-and-aesop-22326

globally recognised and respected brand, with an ethical and environmental ethos, as
well as the pioneer of natural ingredient products that are bought from fair trade sources
the company’s products are in step with current consumer trends, both for natural and
organic products and for ethically sourced ranges.
http://mahasagarpublications.blogspot.com/2014/04/body-shop-swot-analysis-
strategic.html
Mostly written from here.