Running head: BUS200 – ASSIGNMENT 2: PRODUCT/SERVICE DEVELOPMENT 1

Service Development

Samantha Hernandez

University of Advancing Technology

BUS200 – ASSIGNMENT 2: PRODUCT/SERVICE DEVELOPMENT 2

Service Development

Creating the App

Seat Foodie’s unique app will have a logistics delivery system implemented similar to the

software GrubHub and Uber Eats has incorporate into their own applications. This delivery

platform has helped to increase partnering with restaurant’s logistics support. Special aggregators

allow small restaurants and food joints to have a smooth delivery process, which has opened a

new opportunity for the food delivery startups, who don’t have enough budget to have their own

delivery system. Seat Foodie will benefit from a partnership with this kind of aggregator

available by not having to worry about delivery issues in the future. First step is establishing the

right audience to market the Seat Foodie app, which most likely happens to be the younger and

middle-aged concert attendees who detest the waiting lines in the food court. After that comes

figuring out the layout for the user and restaurant apps to allow an easy transaction process for

both parties. Users usually appreciate a clutter-free and easy to use app that allows them to

facilitate quick one tap orders that should always be a top priority when creating the layout. The

user app version should have these qualities presented in order to succeed: easy user registration

& account setup, easy map navigation to locate stadium/venue & restaurant within the facility,

simple adding button and deleting buttons for food items in cart, real-time delivery tracking, and

secure payment system (PayPal, Apple Pay, and Google Pay). On the other hand, restaurant

business owners need the ease of database information when viewing current orders within

different restaurants who they are partnered with. The owner app version should have these

qualities presented in order to succeed: simple restaurant registration, accurate restaurant details

& deals, enable sending order confirmations to customers, and control over how your restaurant

receives its payment. As well as GPS integration to define the seat location for delivery purposes
BUS200 – ASSIGNMENT 2: PRODUCT/SERVICE DEVELOPMENT 3

within the stadium or venue chosen. Lastly, create a checklist on potential food delivery app

development partner with extensive research of each one to assure we are making the appropriate

decision. Through the whole looking process acknowledge these crucial questions: What is their

experience in handling food delivery app development model? Do they follow the Agile App

Development process? Do their developers follow the standard coding and utilize the latest

frameworks? What technologies are they following?

Partners/Vendors

Our partnerships will mostly come from each stadium/venue’s restaurant and fast food

chains in the facility. We will work together with each fast food restaurant to deliver the orders

to the customers in the stadium. Some popular vendors we will be working with along side is

Dairy Queen (DQ), Dunkin’ Donuts, Pizza Hut, Papa John’s, Starbucks, Bunk Sandwiches, Salt

& Stain, Sizzle Pie, Dippin’ Dots, Peet’s Coffee & Tea, Panda Express, Rita’s, Blaze Pizza, Mc

Donald’s, Yogurt Land, Tim Hortons, Chronic Tacos, Shake Shack, Whataburger, Chick-Fil-A,

Taco Bueno, Fuddruckers, PlowBoys, BRGR, Jason’s Deli, Outback Steakhouse, Cold Stone,

Krispy Kreme, and Haagen Dazs. Seat Foodie will partner up with mostly every stadium across

the United States like CenturyLink Field, Moda Center, Golden 1 Center, AT&T Park, Oakland-

Alameda Country Coliseum, Levi’s Stadium, SAP Center, Dodger Stadium, Staples Center, Los

Angeles Memorial Coliseum, StubHub Center, Honda Center, Angel Stadium, Petco Park, Vivint

Smart Home Arena, T-Mobile Arena, Gila River Arena, Talking Stick Resort Arena, Coors

Field, Pepsi Center, Sports Authority Field at Mile High, Chesapeake Energy Arena, American

Airlines Center, Globe Life Park in Arlington, AT&T Stadium, AT&T Center, Minute Maid

Park, Toyota Center, NRG Stadium, Target Field, Target Center, U.S. Bank Stadium, Xcel

Energy Center, Arrowhead Stadium, Scottrade Center, Busch Stadium, FedEx Forum, Mercedes-
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Benz Superdome, Lambeau Field, Bradley Center, Miller Park, Wrigley Field, United Center,

Soldier Field, Guaranteed Rate Field, Little Caesars Arena, Lucas Oil Stadium, Paul Brown

Stadium, Bridgestone Arena, Sun Trust Park, Mercedes-Benz Stadium, EverBank Field, Amway

Center, Raymond James Stadium, Amalie Arena, Tropicana Field, BB&T Center, Hard Rock

Stadium, Marlins Park, American Airlines Arena, Paul Brown Stadium, Nationwide Arena,

FirstEnergy Stadium, Bank of America Stadium, PNC Arena, KeyBank Center, New Era Field,

PPG Paints Arena, M&T Bank Stadium, Capital One Arena, FedEx Field, Wells Fargo Center,

and MetLife Stadium. These facilities are very important to have a presence in due to their high

volumes of people visiting it weekly for sporting events or concerts. It would be very helpful to

expand in all 50 states to become well known to customers about the in-seat delivery service we

offer, partnered with every restaurant in these facilities.

Production Timeline

WEEK # NEEDS TO BE DONE

Week 1 Start designing blueprints for app layout and design (theme colors,
fonts, tabs, etc.)
Week 2 Work alongside software engineers to develop accurate features for the
Seat Foodie functions (scanning ability, ordering, and order tracking)
Week 3 Work with network security engineers to develop a secure payment
system and customer information private within the app.
Week 4 Ensure the app has the ability to work smoothly with no bugs injuring
its performance.
Week 5 Release a beta format to every vendor that Seat Foodie will be
partnered up with to get constructive feedback before actual launch
date. As well as increasing advertisement opportunities for the app.
Week 6 Review all vendor feedback and fix any performance imperfections
suggested to allow the app to give its ultimate performance throughout.
Week 7 Launch official and finished Seat Foodie application to the public
alongside with social media advertisement presence with upcoming
converts/ sporting events.
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References

De, S. (2018, September 26). How To Make A Food Delivery App In 6 Easy Ways. Retrieved

from https://www.innofied.com/how-to-make-a-food-delivery-app-in-6-ways/

Opportunities, F. (2019, January 1). The Ultimate Map Of Stadium Fast Food Restaurants.

Retrieved from https://www.franchiseopportunities.com/ultimate-map-stadium-fast-

food-restaurants/index.html