BLINK A new watch

philosophy

©2012 by R.R.Bulgarelli Design & Concept

 STATE-OF-THE-ART ?!?

Many innovations have been developed throughout the history of

watchmaking. Many of these innovations have no other purpose
but to be original at any cost, generating no other benefit.
¡  The result has been a range of expensive calibers with
questionable shapes and functions, which often don’t end up
to be practical nor useful.
¡  These concepts usually loss sight of the main function of the
watch:
1) to show time in an clean and fast way
2) to show all the necessary information
in an accessible fashion
3) to be innovative without disregsrding elegance
4) to be a status symbol and a jewel to wear
URWERK
URWERK
URWERK
LAMBORGHINI CABESTAN
CABESTAN
CHRISTOPHE CLARET
HUBLOT
HY T
MB&F
MB&F
HARRY WINSTON
 CONSIDERATIONS

¡ The examples just displayed are without any doubt an

expression of high engineering, but they are intended
for a few estimators

¡ Their design is too original, closer to toys than

watches

¡ Sometimes it is very difficult to read the time

¡ They are usually too big for an average wrist

 AND ABOVE ALL…

THEIR ECONOMIC INVESTMENT IS TOO

HIGH, AND R.O.I. TENDS TO
NEGATIVE
 FROM A DIFFERENT POINT OF VIEW

¡ Some watch designers and producers brought

innovation through simplicity and elegance, such as:

Carlo Ferrara
Maurice Lacroix
Gerald Genta
Bell & Ross
MAURICE LACROIX
GÉRALD GENTA
 SOURCES OF INSPIRATION

There are of course also valid ideas

that can be considered a source of
inspiration :
COHERENCE
ESSENTIALIT Y
ELEGANCE
ART
ORIGINALIT Y
LUXURY