Fashion

Skaters
Arpita
Gyan
Utkarsh
Sub Culture
Quotes
Today

Skate is an activity that

requires skill and strong
physical endurance.
Sub culture
Skaters
Skateboarding is not only a means of travel
or even just a sport. As a subculture, skaters
value creativity, risk, and freedom

They are also known for an unrelenting

dedication to progressing the sport as a
whole. Instead of trying to one-up each
other, they often encourage fellow skaters
and embrace individuality
 History About Skate

Skating was originally referred to as 'Sidewalk Surfing' skateboards began to be

mass-produced and sold in stores beginning in 1962, they were still very
primitive and many people made their own. These homemade boards, often
equipped with clay wheels, led to many injuries and in 1965 skating was
deemed a dangerous fad by the media.
About
Skaters
Groundbreaking moment in 1972
by the invention of Urethane
They were smooth and safe
Another revolutionary moment
for skateboarding occurred in
1978 with the invention of 'Ollie'
trick.

LEARN MORE
Urethane
Wheel

Highly resistant Impressive ability to

to abrasion, acids withstand extreme
harsh chemicals, weather conditions
and solvents. whether hot or cold

The durability, hardness, color, flexibility etc., of each urethane

wheel, can be customized
 Hardware Deck
Nuts, bolts and 01 02 The board upon which
screws holds trucks you stand, made
on board usually of 7-9 layers

Bearings Wheels
This allows wheel to 03 04 What your board rolls
turn, they are placed on, made up of pol-
inside the wheel yurethane

Trucks Grip tape

Connects the wheel 05 06 Adhesive - backed
to the deck and allow sandpaper on top of the
the board to turn board to provide traction
number of
skate fans

77% 24%

There is some gender bias within

skateboarding.
Beliefs
community
The core values of freedom,
individualism, and authenticity
permeate through every aspect of the
Skater subculture, from the style to the
practices and, most importantly, to the
mediated self-representations that are
created.
Style
Skaters
Choose loose styles that are comfortable
and practical.

Rock graphic T-shirts and hoodies on top.

Down the bottom, wear cargo or chino

pants or shorts.

Keep your footwear classic with traditional

skate shoes.

Add accessories like tube socks, a logo

cap, and a backpack.
"Skate is a sport
that has become
a culture in
America."

Skateboarding becomes a way of life when

you realize it’s more than a physical activity,
Lifestyle it is a way of thinking and living. Some
skaters will start assembling their own
Skaters
boards, customizing in order to feel it just
how they want.
Thanks
Reference
https://images.ctfassets.net/3s5io6mnxfqz/x9kMNGWfqEvbi9qj
iAKaQ/62df8bca4f2281258c1eec759ae374c2/THillo2.jpg?
fm=jpg&w=800&fl=progressive
https://skatersubculture.wordpress.com/2015/03/18/the-skater-
subculture-its-representations-and-misrepresentations/
https://haenfler.sites.grinnell.edu/subcultures-and-
scenes/skater-subculture/
https://plantech.com/project/what-is-a-urethane-wheel/
https://janetpanic.com/what-is-a-skater-subculture/
 Rome
ROME FASHION CAPITAL

Fashion
Capital
No. 7 Fashion Capital
RFC | Rome Fashion Capital

Rome is widely recognized as a world

fashion capital. Rome is the world’s 4th
most important centre for fashion in the
world, according to the 2009 Global
Language Monitor after Milan, New
York and Paris, and beating London.
 About
The superior creativity and artistic genius that
have defined Rome for centuries seem to
flourish in its fashion industry. The industry,
in turn, will raise the status of the Eternal City
both in Italy and abroad.

RFC | Rome Fashion Capital

 About
Italy is home to many well-known and
popular brands such as Valentino and Gucci,
ranging from accessories to high-end fashion.
Italian designers excel at not only having
innovative fabrics and designs, but also
having superior quality items, making these
designers the BEST in the fashion industry.

RFC | Rome Fashion Capital

Popular Brands
Fendi
Valentino
Roi du Lac
Stella Jean
Morfosis
Nadiamari
Marco De Vincenzo
Le Gallinelle
Gucci
It was first established by fashion designer Guccio
Gucci in 1921 in Florence, Italy. His first store in
Rome opened on Via Condotti in 1928. Recently in
2007, Gucci was named the most desirable luxury
brand in the world by the Nielsen Company.

In 1985, the iconic Gucci loafer was displayed at

MoMA in NYC.

RFC | Rome Fashion Capital

Versace
This brand was founded by Gianni Versace who was
born to be a fashion designer. The brand Versace is
known for its trademarked siren dresses, and
glamourous styles. Versace’s first couture collection
was launched in 1989 and the rest is history.

Many stars and royalty have worn Versace,

including Elizabeth Hurley, Elton John, Madonna
and Princess Diana.

RFC | Rome Fashion Capital

Valentino
Valentino is known worldwide especially with its
signature color, “Valentino Red.” The brand was created
by Valentino who decided he wanted to open his own
fashion house in Rome in 1959.

His designs are considered the pinnacle of his high

profile clients have included Elizabeth Taylor, Audrey
Hepburn and Jacqueline Kennedy Italian couture.

In 2012, Valentino himself was awarded with the Ordre

des Arts medal, which is France’s high honor in the
fashion industry.
Emilio Pucci
Emilio Pucci is known for being bold and different in his
designs. He founded his fashion house in 1951. He
introduced the style, ‘sportswear chic’ with his first
collection at Palazzo Pitti in Florence.
In the mid-1960s, he was hired by Braniff Airways to
design new clothes for the hostesses. This was the
opportunity of a lifetime for Emilio, especially the title of
being one of the first designers to bring Italian fashion
to the skies.

FAMOUS SHOPPING
DISTRICTS
Tridente: Tridente is so named
because it is formed by three streets
that create a ‘trident’ shape. It is
home to many of Rome’s historic
sights – the Spanish Steps being one
of them – and to high-fashion
designer boutiques
Monti: It’s a great place to stumble
into both small boutiques,
independent shops, and vintage
stores.
Centro Storico: Centro Storico is
the center of Rome (and also of
tourists). Popular for both high-end
shopping and clothing for the
masses.

Prati: Home to many white-collar

professionals, Prati is a good source
for both high-end and affordable
clothing – as its many small shops
and couple of department stores
would attest.
References
worldseat.worldpress.com
afashionablemind.net
manicmetallic.com
fashionhomes.com
www.italy.org
www.fashion-schools.org
Ritu Beri
Fashion Designer
The Ritu Beri

Ritu Beri is a fashion designer based in the

capital of India, Delhi.

Ritu Beri’s name is synonymous with the

explosive globalization of India's fashion

industry.

She learned the Art of Fashion at the National

Institute of Fashion Technology, New Delhi,

affiliated to F.I.T. New York in 1990.

About
Due to her immense talent and hard-work, she

went on to become the foremost Asian designer to

lead the French fashion brand, Jean-Louis Scherrer

in March 2002

From Time to Time, People Needs a More Trendy

Look to Their Fashion

Inspiration
Ritu Beri, hailing from Punjab, her collections

reflect the essence of her state’s culture.

Her inspirations are rooted in India and its vast

Heritage.
Fabric
She works with beautiful Indian classic silky
blends
Textured weaves with crinkled effects
Raw silk
Brocade
Taffeta
Net
Organza
Tissue
Georgette
Which lend sensuality to the look, blending
old world charm, traditional embroidery
with modern patterns from geometrical
shape, asymmetrical patterns to abstracts.
Colors Used

Ritu Beri generally works with Rich Colors.. •

The color palette consists of
Gold
Fuchsia pink
Burnt rust
Red
Maroon
Saturated tones of plum
Orange
Journey of NIFT
She still believes that, 10 balls of wool & 2 knitting
needles was a recipe to her success. Her final
collection at NIFT was titled ‘Maharanis of India’

She was the first Indian to feature in the

Promostyl magazine, which forecasts fashion
trends.

She also wrote the Most Expensive Indian Book

on Fashion, Firefly – A Fairytale, priced at a
whopping 1 lakh rupees, and in a Limited edition
Ritu (The Author)
Apart from being a Fashion Designer, Ritu Beri is
also spectacular in writing. She has gifted the world
with 5 books till date.
In 2006, Bollywood star Akshay Kumar released
Ritu's maiden book, "Firefly: A Fairytale", which she
herself published.
The book deals with topics like architecture, history
women's and Ritu beauty, Beri's experiences in
Paris.
It was a limited edition book with only 100 copies
which also was the most expensive Indian book
pricing Rs 1 lakh.
The book release was a great success as it was sold
out in hours and then went in to print the second
edition the very next day
Publications
Her famous couture show in July 2001 at the
Buddha Bar in Paris was covered live by Fashon TV.
It was an extravagant spectacle and drew immense
attention.

Ritu Beri, in 2010, was bestowed the title of Chevalier

des Arts et des Lettres (Knight of the Order of Arts
and Letters) by the French government.
PUBLICATIONS She is the author of the 5 books:
The Designs of A Restless Mind
The Fire of A Restless Mind
Style File
Firefly - A Fairytale
101 Ways to Look Your Best.
Paris
Ritu Beri was the first Indian designer to
present a Couture show in Paris, where she
successfully launched her first luxe
collection in 1998.

Her success led her to be named by The

Time magazine as the person to watch in
international business.
Popularity
Her distinguished Indian clients are Madhuri

Dixit, Rani Mukherji, Preity Zinta, Vidya Balan,

Sushmita Sen, Shobha De, Dia Mirza, Akshay

Kumar, AR Rahman, Rekha,Hema Malini,

Hon'ble Minister Smt Sushma Swaraj, Shazia

Ilmi, Meenakshi Lekhi, Smt. Najma Heptullah,

Parmeshwar Godrej, Shobha De to name a

few.
In 2012, the designer showcased her ethnic

collection at Mumbai fashion week.

In 1997, shecreated Ritu Beri Fashion

Fraternity (RBFF), as a stepping stone for

young designers wanting to launch their

brands. And this was India's First Fashion

Week. Ritu Beri featured in Promostyl

Popularity (Foreign)
Few of her international clients are Nicole
Kidman (Australian actress, producer, and
occasional singer), Andie MacDowell
(American actress and fashion model), Bill
Clinton (Former US President), Prince
Charles (Prince of Wales), Laetitia Casta
(French Actress, model), Elizabeth Scarlett
Jagger (American-English model and
actress), Jerry Hall (American model and
actress).
Awards
2000 - Dadabhai Naoroji Award
1999 - Rashtrya Udyog Award
1997 - Hind Gaurav Award
1996 Creative Woman of the Year Award
1996 Delhi Designer Award
1995- Hind Gaurav Award
1994 - KLM Cargo Competition
1994 - International Excellence Award
1994 - Mahila Shiromani Award by the First Lady
of India
1994 - Jewel of India Award
1994 Yuva Ratan Award
Awards
2013 - Delhi's Most Stylish
2012 - Today's Traveler Award for Indian
Fashion Icon
2010 - Chevalier de l'ordre des Arts et des
Lettres by the French Government
2010 - Amity Leadership Award
2007 - Kalpana Chawla Excellence Award
2005 - AIAC Arch of Excellence Award
2005 - Whirlpool GR8 Women Award
2005 - Wisitex Foundation Award "Fashion
Design Ratna"
Awards
2004 - The "Best Award" in Paris
2004 - Global Excellence Award
2003 - Designer of the Year at Bollywood
Fashion awards, New York.
2003 - India Times Asmi Woman Award
2001 - Sir Syed National Award
2001 - Rashtriya Ratan Award'
References

rituberi.com
blog.wifd.com
pinterest.com
starsunfolded.com
www.afaindia.com
utsavpedia.com