Visiting Faculty Bio Data Form : Fall 2020

Personal Information
Position Applied for: Assistant Professor Date of Birth: 15-02-1988 Place of Birth: Gujrat

Full Name: Dr. Muhammad Ahmad Nationality: Pakistani Gender: Male

Father’s Name: Muhammad Saleem Religion: Islam Marital Status: Married

Postal Address: Phone No. (Mobile): 0346-4155785

Phone No. (Mobile):

Village Bhakoki, P/O Jalalpur Jattan, Tehsil and District Gujrat Phone No. (Residence):

Phone No. (Office):

Permanent Address: Email: ahmad1.chatha@gmail.com

Same as above CNIC No: 34201-7510071-7

Academic Qualification(s)
Total Obtain
Major Passing Division
Qualification(s) Marks / Marks / Name of Board / University / Institute
Subjects Year /%
CGPA CGPA

SSC (10 Years) Science 2003 850 637 1st BISE-Gujranwala

HSSC (12 Years) Engineering 2006 3400 2314 1st PBTE-Lahore

Bachelors (14 Years)

Masters (16 Years) Marketing 2011 4 3.38 1st University of Gujrat

MS/MPhil (18 Years) Marketing 2013 4 3.30 1st SZABIST-Islamabad

Doctorate Marketing 2020 4 3.60 1st University of Gujrat

Professional Course(s) / Training(s)

Course / Division / Passing
Area of study University / Institute / Organization
Training CGPA Year
 Conference(s) & Workshop(s)
Workshop / University / Institute /
Title Year
Conference Organization

List attached

Employment Record
Date
Post held Organization Nature of job Reason for leaving
From To

Assistant
Spring-
Professor/Lectu University of Gujrat Fall-2020 Visiting
2018
rer

Assistant
NCBAE 2013 Till Day Contract
Professor

S. # Publication Detail Indexed By

Ahmad, M., Ahmed, M.A. & Haq, M.A. (2020). Interpersonal relationship
HEC
1 marketing: reciprocity in buyer-seller dyad with customer gratitude as
X-Category
Mediator. South Asian Journal of Management Sciences, 14 (2), 204-220.

Ahmed, M.A, Haq, M.A., Usman, M., Ghafoor, M.M., & Ahmad, M.,
(2020). Political Consumerism: The Role of Political Socialization in the HEC
2
Development of Voting Preferences of Pakistani Voters. International Y-Category
Journal of Management (IJM), 11 (8), 1895-1907.
Ahmad, M., & Ahmed, M.A. (2020). Interpersonal Relationship Marketing:
Role of Customer Focal Antecedents in Relationship Building and HEC
3
Maintenance. Global Management Journal for Academic & Corporate Y-Category
Studies, 10 (1), 129-142.

Ahmad, M., & Ahmed, M.A. (2020). A study of customer orientation and
HEC
4 Customer commitment in the food sector of Pakistan. The Lahore Journal
Y-Category
of Business, 8 (2), 1-32.

Ahmad, M., & Ahmed, M.A. (2019). Interpersonal Relationship Marketing:

HEC
5 A Dyadic Study of Firm’s Customer Orientation and Customer
Y-Category
Commitment. Pakistan Journal of Social Issues, 10, 172-187.
 Munawar, M., Ahmed, M.A. (Corresponding Author) & Muhammad
Ahmed (2018). Exploring the Impact of Customer Knowledge
HEC
6 Management in Creating Brand Value with the Moderating Role of
Y-Category
Gender and Residential Area of the Respondents, Global Management
Journal of Academic & Corporate Studies, 8 (2), 68-79.
Ahmed, M.A, Khalid, S. & Ahmad, M. (2018). Repurchase Intentions
toward trendy clothing fashion in Muslim communities: The role of Social HEC
7
Influence, Brand Attachment and Perceived Value. Journal of Islamic Y-Category
Business and Management, 8 (2), 480-500.

Ahmed, M.A, Akram, B., Haq, M.A., Ahmad, R & Ahmad, M., (2020). The
8 effect of gestational age on women's preference for quality goods. IF 0.63
Nigerian Journal of Clinical Practices. 23 (4), 503-509.

Dar, W.M., Ahmad, M., (2015). Impact Of Customer Relationship

Ulrich's
Management Capabilities On Organizational Performance With CRM
9 Periodicals
Technology As Mediator. Arabian Journal of Business and Management
Directory
Review (Oman Chapter). 4(10), 30- 41.

Khalid, A., Ahmad, M., (2015). Impact of Knowledge Sharing On Ulrich's

10 Organizational Learning: Moderating Effect Of Organizational Leadership. Periodicals
Asian Journal 0f Management Research. 5 (3), 358- 371. Directory

S.# Conference Papers/Proceedings

Ahmed, M.A., Haq, M.A., Usman, M. & Ahmad, M. (2018, December 8-9, 2018). Political
consumerism: the role of political socialization in the development of voting preferences of
Pakistani voters. Presented at 4th Asian International Conference, Langkawi, Malaysia.
1
Organized by Academia Society and Industry Alliance, Universiti Teknologi Malaysia (UTM),
Malaysia.

Ahmed, M.A., Haq, M.A., & Ahmad, M. (2018, October 25-27, 2018). Role of consumer
evaluation, perceived risk and acceptance of technology for effective decision making.
Presented at 3rd International conference on Business and Management perspectives in the
2
Asian context organized by Lahore School of Business, the University of Lahore, Lahore,
Pakistan.

Ahmed, M.A. & Ahmad, M. (2018, April 04-05, 2018). Political Socialization and Voting
Preferences: The Moderating Role of Gender and Party Awareness. Paper presented at the 1 st
International Conference on Management and Commerce (ICMC-2018), Sustainable
3
Entrepreneurship: from knowledge to venture. Organized and hosted by Faculty of
Management and Administrative Sciences, Hafiz Hayat Campus, University of Gujrat, Pakistan.

Ahmad, M. &Ahmed, M.A. (2018, April 04-05, 2018). Interpersonal Relationship Marketing: A
Dyadic Study of Firm’s Customer Orientation and Customer Commitment. Paper presented at
the 1st International Conference on Management and Commerce (ICMC-2018), Sustainable
4
Entrepreneurship: from knowledge to venture. Organized and hosted by Faculty of
Management and Administrative Sciences, Hafiz Hayat Campus, University of Gujrat, Pakistan.

5 Ahmed, M.A.& Ahmad, M. (2018, April 04-05, 2018).Repurchase intentions toward trendy
clothing fashion in Muslim communities: The Role of Social Influence, Brand Attachment and
Perceived Value. Paper presented at the 1st International Conference on Management and
Commerce (ICMC-2018), Sustainable Entrepreneurship: from knowledge to venture. Organized
and hosted by Faculty of Management and Administrative Sciences, Hafiz Hayat Campus,
University of Gujrat, Pakistan.
 Ahmed, M. A. & Ahmad M. (2017, November 23-25, 2017). The measurment of
antecedents of purchase intentions and WoM marketing in Fashion Inudstry. Paper
6 presented at the 5thGlobal Conference on Business, Economics, Management and
Tourism at University of Barcelona, Spain.