The ability to communicate effectively in speech and writing is one of the most

valuable professional skills. Sending messages and information in such a way that it is
understood as intended and produces the desired effect requires certain technical skills
and interpersonal capabilities. Communication goes beyond the messages that we
send–it also includes how we receive messages. If we simply "hear" what people are
telling us, then we miss out on a vast array of messages directed at us. Listening is an
active process involving analysis and processing. Attention factors helps your
audience to connect better. People will pay attention during speech to movements
and gestures. If you purposely use your body to stress a certain idea by clapping or
pointing, the audience is much more likely to recall what you said. Powerful speakers
use this public speaking tactics throughout their speech. Proximity plays an important
role in our relationships and with whom we interact. We are more likely to become
acquaintances with those who are close to us than people who live farther away from us
merely because there are more opportunities to communicate. Attention
factors foster trust with others. Your ability to pay attention attentively and recognize
different perspectives helps others to trust that you make the best decisions for
everyone in the group. It also provides clarity and direction. You are able to fulfill
clear expectations and objectives. This involves finding effective ways to point out when
something doesn't work, as well as providing helpful feedback to get people back on
track. When the attention factors are effective, it leaves all the parties involved
satisfied and pleased. By clearly delivering messages, there is no room for
misunderstanding or alteration of messages that reduces the potential for
conflict. In situations where conflict arises, effective communication is a key factor in
ensuring that the situation is resolved in a respectful manner.