Big Data

1
 CONTENTS
Ø What is Big Data ?

Ø Applications of Big Data

Ø Challenges in handling Big Data

Ø Big Data Analytics

Ø Application of BDA in real world

Ø More use cases for Big Data

2
 What is Big Data ?

Big data is a general term used to describe the voluminous amount of

unstructured and semi-structured data a company creates.

The size of big data is beyond the ability of commonly used software tools to
capture, manage, and process the data within a tolerable elapsed time.

Big data spans three dimensions :

• Volume: Amount of data

• Velocity: Speed of data in/out

• Variety: Range of data types

3
 Applications of Big Data
A primary goal for looking at big data is to discover repeatable business patterns
Big data examples :
• Google processes about 24 petabytes of data per day

• The experiments in the Large Hadron Collider produce about 15 petabytes

of data per year.

• The 2009 movie Avatar is reported to have taken over 1 petabyte of local
storage at Weta Digital for the rendering of the 3D CGI effects

4
 Challenges in Handling Big Data

l Difficulties – Capture, storage, search, sharing, analytics, visualizing data

l Data Storage – Physical storage, Acquisition, Space & Power costs

l Data Management – Skills, People, Time

l Data Processing (Information and Content management)

5
Big Data Analytics

6
 Big Data Analytics

In Big Data Analytics (BDA), the user is typically trying to discover new facts that no
one in the enterprise knew before. Helps in enterprise information management and
decision making. The characteristics common to the technologies identified with BDA:

• The perception that traditional data warehousing processes are too slow and
limited in scalability

• The ability to converge data from multiple data sources, both structured and
unstructured

• The realization that time to information is critical to extract value from data
sources that include mobile devices, RFID, sensors etc

7
 Application of BDA in real world
Industry Data Sources Applicability
RFID Sensors, Handheld scanners, On- • Route optimization
Supply chain, logistics
board GPS Vehicle and shipment tracking • Cost savings
and manufacturing
… • Operational efficiency
Online services and Web • Online Customer behaviour
Click Stream Data, Web Logs…
Analytics • Website usage
Stock market and Banking transaction • Maximize trading opportunities
Financial Services
data • Identify potentially fraudulent cases
Smart instrumentation such as “smart
• Uncover and fix potential problems before they
Energy and utilities grids” and electronic sensors attached to
result in costly or even disastrous failures
machinery, oil pipelines
Media and • Gain knowledge on user behaviour
Data from streaming media, smartphone,
Telecommunications • Prevent customer churn
tablets, Call Detail Records
• Improve service.
Health care and Life • Provide patient treatment options
Medical Records
sciences • Analyze data for clinical studies

Retail and consumer • Unearth patterns in user behaviour

Sales Transaction data
products • Brand monitoring with social networking data

• Identify major problems customer face

BPO Customer call details
• Frequency of customers looking for help.

8
 More use cases for Big Data
Research & Development
ü Use customer insights to eliminate unnecessarily costly features and add features
which has a higher value for the customer.
ü Improve gross margins
After-Sales Support
ü Obtain real-time input on emerging defects and adjust the production process
immediately.
ü R&D operations could use these data for redesign, new product development
Police departments
ü Target crime hotspots and prevent crime waves
Public utilities
ü Usage of data from sensors on water & sewer usage
ü Detect leaks and reduce water consumption
Electric power utilities
ü Smart meters to better manage resources and avoid blackouts

BDA is being used to predict traffic flow in Rio de Janeiro, which is hosting both the World Cup and
the Olympics (2014 and 2016)

9
THANK YOU

11