WELCOME!

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THE AIM

In this course I'm going to be showing you how to build your own brands and products leveraging the power of
Amazon.com.

PROVEN RULES

I have found that the following makes it considerably easier to build a successful business online. In some ways it is
a set of rules:

➔ Have a great brand name (and domain name, preferably a one word .com).
➔ Go into a market where you can offer products and services in a variety of formats so you can cross-sell.
➔ Offer a smaller number of very high quality products presented exceptionally well.
➔ Have excellent attentive customer service. Treat your customers like gold.
➔ Initially sell your products on platforms that ALREADY have traffic so your efforts are putting into optimizing to
get in front of it and MAKING cash quickly, rather than SPENDING cash on SEO and expensive search engine PPC
traffic. (although they will need to come into play at some point)
➔ Spend any ad money sending people to a central website first so you can build an email list of people interested
in your market. You can then send people from your website to your products and services.

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IMPORTANT POINTS

• I believe it to be very important to focus your energies into ONE proven market to begin and to make sure
you have a precise well thought out product and marketing plan.

• Also, avoid the trap of thinking that you can realistically build the next Facebook, Twitter or Dropbox working
from home (I speak from experience here from having been unrealistic about this sort of thing on a number
of occasions).

THE 5 STAGES

1) Market research for Amazon

2) Brand, logo and marketing material creation
3) Product creation
4) Product launch and Platform Optimization
5) Traffic and Promotion

Then you can repeat the process and keep building up the same brand adding additional products and services

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