GREETINGS

Subject: MKT101
Teacher: Tran Duy Khiem
Student Group: 3
Strategic planning is a
key to successful
Being more
strategic management productive
 Vision

Mission
External
Analysis

Objectives Strategic
choice
Internal
Analysis
Competitive Strategy
Advantages Implementation
Introduction to the Session

Definition

The Components

Historical Development

Advantages

Disadvantages

Conclusion
 What is SWOT analysis?
A tool used for strategic planning and
strategic management in oganizations

A strategic planning framework used in the

evaluation of an organization, a plan, a
project, or a business activity.
Helping the managers to identify
organizational and environmental factors.
Strengths Weeknesses Opportunities Threats
 5 factors
determining the company’s strengths:
Relative human capacity and management effectiveness

Relative financial structure

Relative research and development potential

Relative production and technical capacity

Relative market situation

limitation or deficiency Skills
 Research
Management
&
information
Development
system

Marketing Management
team

Finance
Human
Resources Operations
 The different
between 2 side of environment

Opportunities Threats

Conditions or
Elements that
situations that
difficult or
allow organization
impossible to
to take advantage
reach the goals
by the strengths
 06

Environmental
variables checklist: 05

04

03

02

01
- In the 1980’s the SWOT analysis was used in the Small
and Medium Enterprises development and the creation
of business and marketing plans.
- In the 1990’s the SWOT method was also used in
regional development, project formulation and the
social marketing of Non Governmental Organizations.
- After the 1990's, the criticisms directed to the concept
of strategic planning were also directed to SWOT
Analysis. These criticisms contributed to the
development of SWOT Analysis.
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.SOME DISADVANTAGES
4 6 5

CHALLENGES

UNRELIABLE MISTAKE
S
NARROW