Business Profiles (external stakeholders)

Customers:
- National and multinational customers (specifically european markets)
- Customers are throughout the UK, and in the first year, near the university.
- Non-governmental organizations . charities and government departments
- Only customers with strong ethical objectives are chosen: robust equal opportunities
policies, work to reduce their carbon footprint, not exploiting employees

Country X:
- Government needs MM to design marketing to improve its image
- Contract will open a new market
- Very profitable
- Good price offered for the work
- Accused of Human Rights abuses: Arresting journalists for criticizing the government,
persecuting people for religious beliefs (unethical)
- High level of poverty and poor environmental record

Employees Public Service Debt:

- Unsatisfied staff due to unrealistic deadlines and bullying from clare
- Harassed employees
- Strong interest in environmental issues (Clare)
- Rudeness, blocked pay rises, threats with less interesting work (Clare)
- Employee have asked for clare to be dismissed for harassment
- Autocratic manager (clare)

Employees:
- 50 people
- Some of MM’s london employees moved to india
- recruitment of highly qualified employee was difficult
- Local and international employees are recruited
- Usually get a pay rise
- Their payroll isn’t a priority
- Creative employees are based in london
- Recent recruits have come from London Academy of Creative Arts.

Satvi films in India:

- Film Studio- produce its own ads for radio, TV and cinema
- No outsourcing
- $100M payment = 2 years of net profits
Family and friends :

- The entrepreneurs’ family and friends helped in the start-up finance by loans as well as
crowdfunding via social media.
- They are shareholders in MM owning a quarter of the shares. While the three CEOs own
quarter of the shares ​each.