Northlands ledger

Submitted by : Group 10
EPGP-11-076 POOJA ROY
EPGP-11-090 RAHUL SINHA
EPGP-11-136 AMIT KUMAR
EPGP-11-146 ARUNIM DASGUPTA
Problem Diagnosis
Issue Cause Capabilities / Structure Processes/ Support Rewards / Incentives People (HR Practices)
(Skills & System
Competency)
Editor believes that Local news
Lack of Local News shouldn’t be on Page 1. Pg.1
coverage
X X should be reserved for National
X X
& International News.
There is no definite process
Incorrect tracking of
cancellation code
X X defined to ensure correctness of X X
details being captured.
-Since they worked in Silos,
Subscription
every department finger pointed
Decline -Team worked in Silos
at each other.
as they lacked
Delay in delivery X coordination between
-Lack of process and deadlines X X
for inserting late-breaking
the departments
stories resulting in disruption of
press schedule.
They didn’t focus on what
Lack of Customer customer wanted in the
centricity
X X newspaper but what the ledger
X X
wanted to educate them on.
Improper
skillset and
Inaccuracy in printed laziness in
advertisements writing the Ad
X X No incentives for Error-free printing. X
content with
due diligence.
Advertisement -Advertisers had no option but
Non-friendly to live with the 10% discount if
Revenue Decline Advertisement policy
X X there was a printing mistake
X X
rather than a free ad / refund.
Sales teams
Unavailability of
were
expertise in
Advertisement
incompetent in X X X X
guiding the
designing
advertisers.