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INTRODUCTION
• The success of previous editions paves the way for V3
The first two BROMPTON x CHPT3 collaborations completely sold out, and
there is still significant demand out there. BROMPTON and CHPT3 have once
again designed a high-end special edition bike with bag that showcases
David Millar’s unique style and brand. Now in its 3rd iteration with several
upgrades since the 2019 version, the latest CHPT3 special edition represents
the ultimate performance BROMPTON for any city.

• CHPT3 History
The collaboration began when Will Butler-Adams met ex-pro cyclist David
Millar at a dinner. Will insisted he borrowed a BROMPTON. Although David
was initially sceptical, we designed a race ready BROMPTON and used the
colours of the company David had just started – CHPT3.
David was hooked when he received this BROMPTON, using it around
Girona in Spain and even buzzed around TDF start/finishes whilst
commentating. In 2016, feedback from David and those who saw the
prototype at the TDF, gave BROMPTON and CHPT3 the confidence to bring
the bike to market. With the aim to inspire David’s road cycling loving
community to try a different type of bike when in the city.

CHPT3 started specifically for road cycling but has now moved on to be
something considerably more, it has its own, unique personality now with
loyal followers across the globe.

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PRODUCT DETAILS

New Ergon GE1 Evo Slim grips in New BROMPTON lightweight saddle with carbon New satin grey main frame colour.
custom Fire Red with a subtle black reinforced base and titanium rails. Integrated with a
Ergon logo. Fire Red soft touch carry handle.

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PRODUCT DETAILS Cont.

This is the first BROMPTON to come with the new premium Decals across the bike and saddle are
touch point set. The frame clamp, seat clamp and rear frame clip inspired by Girona’s architecture and
lever are all aluminium for a more premium feel. medieval urbanism. CHPT3 wanted to
underline the stairs and arches found in the
old part of the city. Their lines and volumes
guide the traveller through a labyrinth of
narrow streets and unevenness.

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BROMPTON X CHPT3 CROSSBODY BAG
Each bike comes with a limited-edition BROMPTON x CHPT3 Crossbody Bag.

The bag is a “torpedo” shaped design making it easy to sling over your shoulder with adjustable front
straps to keep the bag comfortably in place when you’re in the saddle. The 9L main compartment is
lined in a special CHPT3 Girona print and includes a padded laptop sleeve. The small front pouch is
perfect for quick access to your phone, travelcard or other essential items. Three additional pockets
provide ample storage for smaller items. A multi-purpose hook is ideal for attaching sunglasses or a
carabiner. For durability and strength, the bag uses seatbelt style webbing throughout, including the
grab handle.
The contemporary “blacked-out” styling is finished with waterproof zips, flashes of CHPT3 Red, and
subtle dark grey reflective printed logos.

Dimensions (cm): 31w x 42h x 7d

Key Features:

• 840D Ballistic Nylon with

Polycarbonate PU waterproof • 3 secure zipped pockets • Glove-friendly zip pullers

coating
• Printed Chpt3 Polyester lining
• 9L capacity
• Padded laptop sleeve (up to 13”)
• Breathable air-mesh rear panel
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• Keychain holder • Reflective printed logos
• Front pouch for mobile phone • Sunglasses/carabiner hook
• Extra sleeve for travelcard etc • Grab handle
• YKK Aquaguard zips
• Seatbelt-style webbing
• Adjustable/swivelling stability strap

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MARKETING PLANS CONFIDENTIAL
We aim to launch the new CHPT3 during the rescheduled Tour de France, now
planned to take place from 29th August – 20th September.

The new date of the Tour provides the perfect opportunity to maximise
exposure and generate interest around the new edition, working with David
Millar and other high-profile ambassadors at the race.

Content will lead with CHPT3 ambassadors, Adam Blythe as well as David
Millar, Ned Boulting and others, promoting the BROMPTON x CHPT3 more
heavily during route recces, racing around ‘back-stage’ and catching up with
old racing friends.

It will be the perfect time to create maximum awareness of the new launch
with personalities using CHPT3 bikes. We will create interest with David
unveiling the new edition, and announce it officially as being on-sale live
during the Tour.

We will support the launch across all own channels with static and filmed
content in the run to up launch date and beyond.

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FULL PRODUCT SPECIFICATION
Specification:
Bicycle S6E - X Black Edition
Satin Grey main frame
Fire Red front frame
Textured black superlight extremities
New Girona CHPT3 decals
6 speed
Standard gearing
BROMPTON saddle - Ti Rails, CHPT3 Print, red nose
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Ergon GE1 Evo Slim grips in custom Fire Red
CHPT3 firm red suspension block
Schwalbe One 35-349 tyres
Reflectors Only
Bikes come with a CHPT3 Crossbody Bag

Options
available
Standard, Extended or Telescopic seat-post
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Each bike comes with the BROMPTON X CHPT3 Crossbody bag. All
prices, RRP (recommended retail price) and Trade Price in the bike
builder will include the bag.

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KEY DATES

DATES KEY MILESTONES

Now – speak to your Account Manager for Full pricing information available for all
more information markets​
2nd June Order book opens​

30th June Order book closes​

7th September First production bikes​

15th September Full asset pack provided​

20th September Consumer launch

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 REMINDER:
All images and material
within this document
are confidential and
should not be shared.

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