COLORPALETTE

TLDR
FCC BRAND
PRIMARY:

TOO LONG, DIDN’T READ?

Aren’t you a media person? Okay, okay. We get it — it’s a lot. We’ve
summarized the most important parts of the brand book here.

ICONGRAPHY VOICE
HEX# #006DD0
CMYK 84:57:0:0
HEX #009AD0
CMYK 80:23:4:0
HEX #0057A6
CMYK 97:72:2:0
HEX #004584
CMYK 100:82:21:6
HEX #D2DBE3
CMYK 16:9:6:0
HEX #3B3D3E
CMYK 65:56:54:55
When selecting icons to use DO RGB 0:109:208 RGB 0:154:208 RGB 0:87:166 RGB 0:69:132 RGB 211:218:227 RGB 59:61:62
in our digital or print assets, • Focus on the customer, always
we lean towards thin line • Be succinct, but thorough
icons that do not have a solid • Pay tribute to where we’ve been SECONDARY:
fill color. Icons can be used while highlighting where we’re going
to complement text or as a • Ditch the jargon, talk like humans
textured background.

DON’T
Minimize our brands to just one
element (e.g. Call a brand “The HEX# E82427 HEX# FFCF06

paper” instead of a media CMYK 3:98:96:0 CMYK 1:17:99:0

company that produces journalism RGB 232:36:39 RGB 255:207:6
across multiple platforms)

FONTS
Trustworthy Quality OSWALD IS USED IN OUR HEADLINES

Legacy Local
SOURCE SANS PRO is used for body text

Informative Integrity
PT SERIF is our serif font
Voltage is our script font
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