AS SEEN ON:

THE
7-FIGURE
BLUEPRINT

SCOTT OLDFORD
SCOTTOLDFORD.COM
 SS G R OWTH
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SCOTT O
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DF
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Her e’s t h e t r u t h : 1 2 m o nths fro m no w,

you p r o b ab l y wi l l NOT be a m i lli o na i re.

However, you do NOT need to be a cash-millionaire to have an amazing life.

What DO you need?

› A SUSTAINABLE, SCALABLE, PREDICTABLE BUSINESS.

Why?

Because a sustainable, scalable, predictable business allows you to have the two key
things that motivate nearly EVERY 7-figure entrepreneur I know:

>> Freedom a nd Impact <<

If you’re feeling stuck in your 6-figure business, and you’re ready to focus on growing
to 7-figures, this blueprint is for you. Inside, you’ll learn the six components required for
you to move past where you are now in your business and bring it to a steady 7-figure
business.

This blueprint is for the entrepreneur that’s already generating at least $10,000
a month and is ready to put in the hard work and dedication to break free from the
6-figure hamster wheel.

› NOTE: IF YOU AREN’T GENERATING $10,000/MONTH, FEEL FREE TO READ THIS GUIDE, HOWEVER,
MOST OF THESE PROBLEMS AREN’T YOUR PROBLEMS. YOU EITHER NEED TO CHANGE DIRECTION,
TAKE MORE ACTION, OR CHANGE BUSINESS FOCUS. IN THE BEGINNING, IT TAKES PURE HUSTLE
AND GRIT WITH THE RIGHT IDEA. ONCE YOU’RE MAKING AT LEAST $10,000 A MONTH, THEN IT’S
TIME TO LEVEL UP FOR LEVERAGE AND GROWTH.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

ABOUT

S .OL D FO RD

I HELP ENTREPRENEURS
LIKE YOU GROW SUCCESSFUL
AND PROFITABLE 7-FIGURE
BUSINESSES.

After 15 years of this entrepreneurship “thing”, I’ve successfully taken five of my own businesses
past the $1 million mark, and helped hundreds of other entrepreneurs surpass 6 figures.

My life’s purpose, at the moment, is to help entrepreneurs who are at 6- and 7-figures
evolve their business. Instead of the never ending “Hustle Hamster Wheel,” I want to
help you live a life of freedom and impact.

You may be an entrepreneur, however, without predictability, scalability and leverage

you’ll never realize your big vision and claim your “why”. After doing this many times the
“wrong” way, being a workaholic for years and losing millions of dollars, I guide entre-
preneurs through the Six Pillars of their business. The result is profitable, scalable and
predictable growth.

› TODAY, I’M THE FOUNDER OF 3 MULTI-MILLION DOLLAR COMPANIES AND HAVE BEEN FEATURED
IN NEARLY EVERY MAJOR PUBLICATION SUCH AS INC, FORBES, FORTUNE, ENTREPRENEUR AND
BUSINESS INSIDER.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

WHY

IS A 7-FIGURE BUSINESS CRITICAL?

› MOST PEOPLE DON’T WANT TO TAKE THE HARD ROUTE.

They’re driven by security and comfort. They’re afraid to access the best version of their
life and their reality. They want to AVOID risk.

Yet, the riskiest thing you can ever do is not live up to your fullest potential and not seek
out your best reality.

Every entrepreneur should strive to have a profitable 7-figure business. It’s not about
the bragging rights. It’s not about the money. It’s not even about the upgraded lifestyle.

It’s about being able to live the truest version of yourself.

To live in a world where you own your identity and have the freedom of choice.
This freedom, for most, is scary.

› “WHO WILL I BECOME WHEN I CAN TRULY BE MYSELF?”

I remember the anxiety I felt asking myself this exact question once on a random
Thursday night… probably around 2am. I almost had a panic attack when I realized that
I didn’t know the answer.

What happens now that I’m out of debt? I asked.

Who do I become?
Well I’m here to tell you, don’t panic like I did.

You’ll become the exact person you need to be in order to live out your
vision and purpose.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

H O L D O N S COT T…

I DON’T KNOW MY PURPOSE.

Ah, yes… this brings me to the second biggest reason you should build a 7-figure busi-
ness. It allows you to truly understand why you were born. When you have true free-
dom, you finally understand what you’re most passionate about and what impact you
want to bring to the world.

It’s impossible to truly know yourself when you’re stressing over the day-to-day. How
are you going to pay your bills? How is your business actually going to work? Is there
enough money coming in? Are you charging enough?

You must elevate to a higher-level of understanding of yourself and the best way to do
this is to have a near-limitless level of freedom.

This freedom, no doubt, is costly.

However, here’s the truth.

Having a profitable, 7-figure business has given me more time, freedom, fun, fulfill-
ment and happiness than any other point in my life. My 7-figure business allows me to
truly do what I want in life. To be happy… to be free… and to make an impact.

My motto in life for success is:

“Being able to do what I want, when I want,

with who I want, because I want to”.

Whatever your definition of success is... the end result is the same.

When you are able to tap into that level of success, magic happens.

That is what I want for you.

Because the best version of you is NOT connected to money. Your best self surfaces
when you no longer care about money.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

WHAT STOPS YOU

FROM GROWING TO 7-FIGURES

The best advice I can give you is that you need to evolve to grow. Forget whatever got
you to where you are now because you can’t use those same tactics for new growth.
They won’t get you to the next step in your business. They will not help you grow to
7-figures.

Every entrepreneur has a different mix of problems that will stop them from growing
their business. That being said, entrepreneurs ALL have similar core patterns that
create business growth. You’ll struggle with at least one (more likely a few) of the
6 pillars that are required in order to create a 7-figure business.

THOSE SIX PILLARS ARE:

› Mindset
› Product + Customers
› Lead Generation Before we go any further,
› Sales
I have an exercise for you.
› Operations + Team
› Financials

It’s the most important exercise I provide to my clients. I guarantee it will help you iden-
tify where you are in your business.

Start by taking a little time away from your business - take a walk, get a coffee, do
something you enjoy that has nothing to do with work… then read on.

Now, I want you to stop being the optimistic entrepreneur that you are. You need to
turn on the fact-finding, pessimistic hater in your head that you normally try to ignore.

Forget about your ego. This exercise is meant to get your head out of the sand and open
your eyes to the facts of your business.

On a piece of paper, write the six categories above. Mindset. Product. Leads. Sales.
Operations. Financial. Under each category, write down every single problem and
risk that you have in your business.

I’ll wait…

For as long as you need…

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

 It may take a day, or it may take you a week. However, if you complete this exercise
honestly it will change your entire view of your business.

And it better get you motivated.

Once you’ve done that, let me know. Send me an email with your biggest insights:
so@goinfinitus.com.

With that…

It’s time to cover what it takes to bring your business from where it is now,
to a successful, sustainable 7-figure business.

PILLAR 1: THE MINDSET

OF A MILLIONAIRE
The mindset of a millionaire, or someone with a 7-figure business is very different from
the majority of society. But the most interesting thing about the million dollar mindset
is that you don’t need to be a millionaire to have it.

It comes down to a few key elements and understanding them extremely well.

Here are the main mindset battlegrounds.

LEVERAGE

AND PROTECTION

Anyone that grows a 7-figure business understands there are 3 things they must
protect and leverage at all costs:

› Money
› Time
› Energy

Let’s start with money. 7-figure entrepreneurs realize that they must leverage the
money they have by investing and spending it wisely. Yet, they know it’s about balance.
More than just investing and spending, they know they must protect their bottom-line
assets and cash-flow. However, it goes further than saving and spending. These entre-
preneurs realize that money can be made again. Unlike much of society, they aren’t
attached to the money they generate.

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 For time, 7-figure entrepreneurs realize that while you can never “get time back”, it’s
easy to leverage. They are masters at leveraging their time every chance they get. In
simpler terms… they delegate and delegate often.

Most entrepreneurs don’t want a “big team” and that’s fine….when they have the
RIGHT team. Seven-figure entrepreneurs understand the importance of being able to
delegate a task and forget about it. They trust they have the right team in place to get
things done.

Without an effective team, responsibility falls back to the top. If the entrepreneur
needs to hustle to get tasks completed on behalf of their team, they will never build an
effective business.

Conclusion? If you want to be an entrepreneur with a 7-figure business, it’s essential

you reduce the time dedicated on ANY tasks that are outside your zone of genius. At
times, this sweet spot isn’t even your favorite thing to do...but it’s where your genius
flows and it’s where you are most impactful.

The last thing that the 7-figure entrepreneur knows to protect is their energy. This is
the most important element of the three.

Logically, as long as you’re alive, you naturally replenish your energy. But that replen-
ishment takes time. And it takes more energy to do things that are outside of your zone
of genius. Meaning, it’ll take more down time for replenishing energy that could have
been spent more wisely and more effectively. Be smart with your energy.

Now, there’s a very specific element you must identify here.

Notice how I separated you from your business just then?

As entrepreneurs, a lot of the time, we believe that we are the business.

IF YOU ARE THE BUSINESS,

YOU DON’T HAVE A BUSINESS.

Anyone that grows a 7-figure business understands there are 3 things they must
protect and leverage at all costs:

THERE ARE 4 ROLES IN BUSINESS:

› Entrepreneur › CEO › Business Owner › Investor

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 You “can” be all four; however, each role has it’s own description and responsibilities.
Based on your personality, you’ll typically be attracted to 2 of the 4 roles.

I won’t go into details on the specific roles today, but know…

If you build a business that’s solely dependent on you, your time, and your energy...at
some point, you won’t be able to scale and you will NOT grow. What’s worse is that
you’ll end up loathing what you once loved.

VALUES,

MISSION, VISION

You’ve already heard, time and time again, that you need to state your company’s
values, mission, and vision. This is essential. But I’m going to have you look at “why”
a different way.

Without values, a mission and a defined vision, your business will be based upon
whatever YOU are feeling on a specific day.

And your team will end up hating you.

It’s crucial that people understand your values, mission and vision. Ideally, your
company should also have it’s own defined set of values, it’s own mission,
and a separate vision. They don’t have to be the same… they shouldn’t be the same.

This works. I follow it in my own businesses. My vision, mission and values are different
than those of my companies.

THIS

IS CRUCIAL.

It’s hard. I get it. As entrepreneurs, it can be difficult to put our mission and vision in a
tidy package. However, a company must have a specific mission and vision for
long-term success. If it relies on the entrepreneur’s personal mission and vision...it can
change on a dime… halting all progress and momentum for your business. When you
separate YOUR mission from the COMPANY’S mission… you are free to change your
vision on a whim without harming your company’s progress… it’s a win/win.

So next exercise… sit down and define your company’s mission, values, and vision. I
know it can feel trivial; however, people don’t just purchase a product or service, they
purchase based on your “why.” Your team, your audience, and your customers will rally
behind your company when you have a TRUE and STRONG “why.”

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

FOCUS

VS. OPPORTUNITY

“Millionaires, on average, have 7 income streams.” You’ve heard this before….you have
probably heard it often. Typically, this is used to get you to invest in some type of
passive income business or opportunity that is new-age snake-oil.

Simply put, if you don’t have a 7-figure business that operates like a machine, it’s way
too early to start another business.

Here’s what happens.

You start getting momentum in your business and you’re feeling good. You know what
you’re doing...your confidence is at an all time high...and you have cash flow to spare.

Suddenly, there are opportunities everywhere.

Everyone has a business idea…a cool new partnership.

And, as human beings, what do we do?
We think about investing, with this super optimistic cap on, because we know what we’re doing now.
How hard could it really be?
We could spend a weekend here and there….minimal time, but big payout.

But in reality… if you go down that road, and now you’re splitting your
time and resources.
Before you should. Because it will take more time than you think...it will take time away
from your main focus. Your main business will suffer.

Yes, money gives you leverage. However, you need to focus on your main thing… your
MAIN business until you have a fine-tuned machine. Focus has a compound effect. You
need that focus in one area to cash in on the compound effect. When you’re under the
illusion that you can do more than what’s possible, you lose focus… you lose leverage…
you lose money.

Successful entrepreneurs know and understand this. They focus on one thing at the
beginning. They put their time and energy into making that ONE thing run effortlessly.
Once they can remove themselves as a business requirement, then, and only then, do
they start looking at becoming an investor somewhere else.

› REMEMBER… IF YOU HAVE TO HUSTLE TO MAKE A NEW OPPORTUNITY WORK, THE CHANCES OF IT
WORKING ALONGSIDE YOUR MAIN HUSTLE ARE VERY LOW. UNLESS, OF COURSE, YOUR MAIN
HUSTLE IS ALREADY A LEVERAGED, PROFITABLE, AND SUSTAINABLE BUSINESS.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

R ISK

As entrepreneurs, we encounter risk on

a daily basis.

Yet, we don’t enjoy it.

We don’t WANT to deal with risk.
Unfortunately, this means that most of
the time, instead of dealing with it, we
ignore risk.

Don’t fall into this trap.

THERE ARE 4 DIFFERENT TYPES OF RISK IN BUSINESS

THAT ENTREPRENEURS MUST DEAL WITH:

› Risk Acceptance: You can’t do anything but monitor this risk (ie. The risk of doing business)

› Risk Avoidance: You can decide to make or not make choices to avoid a certain outcome (ie. I won’t
spend more than “x” on Facebook Ads until I know the outcome, even if the cost per lead is great)

› Risk Limitation: You can do “x” in order to limit “y” (ie. Creating a new offer, if you know your
income this month isn’t where it needs to be)

› Risk Transference: You can pay to have the risk mediated (ie. Insurance)

Successful entrepreneurs understand the four types of risk extremely well. They
manage each of risk type on a daily basis. They understand that momentum in business
is based on reducing the right portion of friction (risk) while maintaining a high enough
amount of risk to be rewarded.

Most of society looks at entrepreneurs as “high-risk” or as having a “high-risk”

tolerance. I believe it’s the opposite. We see the world as “high-risk”
so we mitigate that risk by taking ownership of it.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

FEAR OF FAILURE

AND SUCCESS

I remember, vividly, the time I made more money in ONE week than I had the ENTIRE year
before.

I cried uncontrollably. I didn’t know how to process what I had accomplished. I was so
messed up that I called my grandmother sobbing.

I didn’t know who to talk to. Who could help me process the shift?

Most people talk about the fear of failure. But who talks about the fear of success?

After losing everything and going into over $700,000 of debt, I was able to deal with failure
easily, however, how was I supposed to deal with success? That question was very tough for
me to answer.

Here’s why. It comes down to two true mindset shifts you must understand.

First, failure is simply a data point that tells us EXACTLY what went wrong. It tells us what
didn’t go how we expected. It’s easy to identify.

Second, success is scarier because most of the time, we’re not 100% certain how we
achieved it. What one thing can we pinpoint that made us a success? So, not only do we not
understand HOW what we did made us successful… but we don’t know how to handle it.

Our minds are conditioned for failure much better than for success. Our DNA has been devel-
oped over the years to protect us from ALL elements outside of comfort. That means the
uncomfort of success can seem like failure, if not worse.

Most of us can imagine huge failure. It’s how our brain protects us. We can predict what “the
worst” will look and feel like.

Yet when presented with success, especially for the first time, it allows us to access our
imagination, creativity, and (for better or worse) our ego and pride in ways we’ve never imag-
ined.

It’s the #1 reason that entrepreneurs who have found early success typically lose it all. They
don’t know how to react to their newfound freedom. Their egos get inflated and they start to
believe they’re invincible. They start making emotionally bad choices.

I used to weight 360 pounds. I lost 190 pounds in less than 16 months. Something strange
happened after I lost the weight.

When I was 170 pounds and looked in the mirror, I still saw the much larger version of
myself. This happens a lot when you have a huge change in your life like I did. Your mind takes
time to catch-up with reality. This also happens when you face failure… or success.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

 It’s the reason why so many people ignore their debt or pretend it isn’t real.
And it’s the reason why many people who have success go out of control overstating the
success to themselves (and exaggerating why they were a success).

In my experience, failure AND success, when given time, build incredible character. But you
MUST attach the process to the result. Why did you succeed? Why did you fail? What EXACT-
LY did you do? This is where character is built.

The fear of failure or success is a very real thing. In my experience, I’ve found that the most
important thing to remember is that “this too shall pass.” Regardless if you’re a success or if
you consider yourself a failure, you’re still a very valuable human being who can magnify
your unfair advantage in any situation.

Cut the anchors of success and failure. Simply be the person who is going create exactly what
you want in life and remember that you are enough.

PILLAR 2: A TRUE
PAIN-RELIEVING PRODUCT
There are two types of products: vitamins and painkillers. The majority of entrepre-
neurs are so optimistic about their product or service that they can convince them-
selves that their vitamin is a painkiller. Because it’s easier to sell a painkiller than a vita-
min. But the harsh reality is that most entrepreneurs are selling vitamins.

It’s essential that your product or service is a painkiller.

Now, for the tricky part. You’re likely so attached to your product or service that you
won’t know if it’s a painkiller or a vitamin.

The interesting part about having a pain-relieving product is that sometimes, it CAN be
a vitamin… simply disguised or layered with what someone believes is an actual pain.

I’ll give you an example:

At LeadCraft, one of our products is a $1,000 Lead Generation Training and Support
Program. It’s sort of the “all-in-one” product to help people implement marketing
funnels.

HERE WERE OUR OBSTACLES WHEN WE FIRST LAUNCHED THE PRODUCT:

› Everyone thinks their
marketing is okay. Or, they’ve
been pitched with so many
programs, they don’t believe
they’ll learn something new.
› This product is a painkiller, › Leads for this product
however, the market doesn’t typically cost anywhere
see it as one, and it’s not easy from $8 to $14, which for
to convince them otherwise. an online product, is high.

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 In order to combat this, we created a lower-level, $497 product which attacked the #1
problem that most online entrepreneurs believe they have: Facebook Ads.

We knew that most people don’t have a Facebook ad problem, they have a funnel prob-
lem. So we help educate them to Facebook ads, while also educating them to the real
issue in the marketplace - that most entrepreneurs need help with their marketing
funnels. Then we upsell these clients to LeadCraft.

When we launched the Facebook ads product, our lead generation cost was $1.50 and
we were able to generate $5 for every $1 spent in the first 72 hours. We also had 35%
of those leads buy LeadCraft as an up-sell in the first 72 hours and 50% within the first
28 days.

As an entrepreneur, you need to look outside of the box you’ve created for yourself. If
you have a product that is a painkiller, but it’s not perceived that way, you need a
change. You either need to devise a way to show it as a painkiller OR you need to refo-
cus the product to a niche or sub-set that allows you to easily sell.

Ask yourself this question: If you had to pitch your product in 90 seconds to your
perfect customer, how excited would they be?

› If they aren’t excited, you have a lot of work to do.

P I L L A R 3: G E N E R A T I N G
A FLOOD OF QUALIFIED LEADS
I founded my company, LeadCraft, to help entrepreneurs with the BIGGEST problem
that they have in their business.

Getting enough customers to pay them for the value they deliver.

Simply put, most entrepreneurs are on the Six-Figure Hamster Wheel because they
don’t have an automated way to generate leads.

I once built a million dollar company off referrals and networking. I “lucked” my way
there. And then it came crashing down. Why?

Because, I could only grow it based on hustle…

Phone calls… Events… Facebook Groups…
The problem is… if you don’t have automated lead generation, it’s so difficult to grow
because you don’t have the #1 thing required in all businesses.

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BASELINE

PREDICTABILITY

If you can’t cover your expenses each and every month, at a bare minimum,
on auto-pilot, your business is fundamentally broken. Your hustle isn’t
helping you grow, rather, it’s helping you maintain a baseline.

This is dangerous. Think about it…

How can you make hiring choices if you don’t know where next month's money is
coming from?
How can you actually take time for yourself?
How can you do anything?

THIS IS WHERE MOST ENTREPRENEURS ON THE SIX-FIGURE

HAMSTER WHEEL GO INTO DELUSIONAL MODE…

They launch a new product… Whatever you can do to promote the living hell out of what you sell.
They get on the phone…
They write more content… YET… EVERY. SINGLE. TIME.
They send more emails… IT COMES DIRECTLY BACK TO YOU.

› IF YOU ONLY HAVE ONE TAKEAWAY FROM THIS GUIDE, IT SHOULD BE THAT YOU CANNOT GROW A
7-FIGURE, SUSTAINABLE, SCALABLE BUSINESS AND HAVE ANY SORT OF FREEDOM WITHOUT A
STEADY FLOW OF QUALIFIED LEADS. FREEDOM REQUIRES A LEVEL OF CONTROL THAT IS ONLY
ESTABLISHED WHEN THE VALUE DISTRIBUTION ISN’T CONNECTED TO YOU AS THE OWNER.

THINK ABOUT IT:

Business is simple. > People pay for value. > You deliver value.
› If you can’t distribute the value automatically, You have to spend time to do it.

Further, when it comes to online marketing, most entrepreneurs are doing it wrong.
This is because as the “small guy,” you don’t have a big budget.

This is why my SSF Method has been covered on Entrepreneur, Business Insider, Inc
and more. Because, simply put, online marketing and lead generation is about creating
an automatic delivery of an experience that turns a stranger into a customer.

Fix your lead generation problem and you’ll quickly grow.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

P I L L A R 4: S A L E S
AND VALUE CONFIDENCE
Imagine this….
You are on a sales call, but still have 30 more calls booked.
You are hosting a webinar, but you’ve already hit your monthly goals.
You have more clients than you can handle.

Would you be nervous or afraid to tell a potential client your price?

Would you go against your values of delivering equal value for money?

Doubtful, right?

Entrepreneurs that struggle with charging what they’re worth fall into
two main buckets.

› IMPOSTER-SYNDROME OR SCARCITY.

Imposter-syndrome happens when you ask yourself… why me? Entrepreneurs do what
they are good at. Chances are, whatever you sell seems simple to you. So, why would
people pay SO much for something SO easy?

Once you realize that value is based on the ROI of your time, advice or product and you
charge based on that, the game changes.

Scarcity is when entrepreneurs don’t have their lead generation automated.

They don’t have a calendar full of sales calls or an abundance of people showing up to
their webinars and sales pages. It’s very difficult to sell from a position of low scarcity.

At LeadCraft, we generate over 1,000 leads per day. If someone doesn’t want to work with us on the
terms we’ve set, that’s ok. We won’t starve without them so it’s easy for us to let go of leads that
aren’t a good fit.

For me personally, when I have a call with a potential lead about mentorship and I tell them my price
(10x the industry average), I don’t hesitate. I don’t need to work with that specific individual. I have
a steady supply of people who want to work with me. If they balk at the price, I will take more calls
and find a client that better understands my value.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

 Now, this isn’t about being better than your potential customers and saying you don’t
need them. However, it’s important for you to realize your value. You must be in a place
of abundance - this allows for potential clients to truly understand how impactful you
will be in their life or business.

Further, you’ll always do your best work when your client sees you as an authority
figure and is emotionally, logically and financially committed.

Those who are “half-in” will get quarter-sized results. All in, or nothing.

In the end, the sale process is very simple. I personally use a 4-step close. For more
detail, I’ve recorded a quick 9-minute video detailing it. Just remember, if you combine
the abundance mindset with truly believing in your value, you and your team will close
far more customers at prices that allow you to have true profitability and impact.

P I L L A R 5: O P E R A T I O N S

AND TEAM
I’m good at a lot of things.
Two things NOT included in my wheelhouse….operations and managing a team.

Most entrepreneurs fall into one of two buckets

They excel at operations and team management but struggle with marketing and sales
The exact opposite - they are great at marketing and sales, but not with operations and
team management

› YOU CAN’T BUILD A 7-FIGURE SUSTAINABLE BUSINESS WITHOUT A TEAM.

Many entrepreneurs I work with dread having to manage a team and or focus time on
the operational side of a business.

The problem is… most entrepreneurs are afraid of hiring a full-time person because…
*drumroll*

Cashflow ;)
(Remember what sales and marketing does?)

So, the issue is that you have a bunch of half-baked freelancers that are working for
you. What’s worse is you’re not delegating correctly. Instead of delegating outcomes
(ie. I want X result), you are delegating individual tasks (ie. Do this 1 thing). When you
delegate tasks, it reduces very little of your actual workload. But, the people you can
delegate outcomes to cost far more.

So, here’s my best advice when it comes to operations, simply because

I’m not an expert in this area.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

The first thing you need to do (in most businesses) is hire either project manager or a
head of operations. This person, ideally, will take your ideas, projects and outcomes and
bring them to completion.

Because you’re likely the visionary in your business, but have an issue with being able
to execute. It will be impossible to get where you want to go without a team. However,
that doesn’t mean YOU have to be the one that manages the team on a day-to-day
basis.

I remember a question my mentor once asked me. I had fired everyone on my team and
gone back to generating a million a year through consulting. One day, he asked me,
“Scott, based on the goals in your life, are you truly going to be able to do it all without
a team?”

That question changed everything .

I accepted that I was not the person that should be focused on the day-to-day opera-
tions of my company. I hired someone to take over operations and slowly empowered
them to take over all day-to-day management of the company. I focused on imple-
menting the culture, values, mission and strategy for the company. My team brought
those ideas to life.

This is how I manage LeadCraft today. Outside of team meetings, I typically only talk to
2 of 14 team members on a daily basis.

Another important section related to operations is under the systems and processes
umbrella.
As an entrepreneur, systems and processes always tend to be an internal fight.
You love them, because they allows you to delegate and leverage your time and energy.
You hate them because they are difficult to create, manage and implement.

› WHAT IF YOU DIDN’T HAVE TO DEAL WITH ANY OF IT?

Well, if you hire at the right time when setting up your business, it’s your team who
should be developing your processes and operations, not you. Because, as we’ve
already established, operations probably aren’t your strong-suit. And even if they are,
is it the best use of your time and energy? Probably not.

See, by empowering your team to create these processes, it allows your company to
have a repeatable process that is developed internally by those who do the work on a
day-to-day basis. Because, your team will will be more invested in processes they have
created. They will understand the reasons behind the process and believe that com-
pleting them correctly will benefit both themselves and the company.

And you will be free to focus your time and energy in your zone of genius.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

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Honest reflection time…

› DO YOU KNOW HOW MUCH MONEY YOU’LL MAKE 90 DAYS FROM NOW?
› DO YOU KNOW HOW MUCH MONEY YOU ACTUALLY MADE LAST MONTH?

Most 6-figure entrepreneurs made spending decisions like this:

Check bank account
Check next 30 days of cash
Does it “feel” good?

› YES? I’LL SPEND › NO? I’LL DELAY

Problem is… now you’re emotionally spending the money of your business.
If you don’t run your business on actual data, then you don’t have a business. You’re
playing an evolved version of the MGM slot machines. Don’t do that.

Financials inside of your business are tricky.

The faster you grow, the less money you have.

The slower you grow, the less chance you have at hitting the momentum you want.

Cash flow and your financials come down to a few important factors.

1
First, it’s important that you’re tracking your numbers and
your liabilities. Your liabilities are not just taxes, but things
such as potential chargebacks, refunds, etc.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

2 Second, it’s important that you have at least
90 days of an accurate financial forecast.
There is a huge difference between your
monthly or quarterly goals and your cash flow
projections. Many entrepreneurs attempt to
make their projections based on their goals.
This is a massive mistake. If you do this, most
of the time you won’t hit your goals and now
you’ve made bad financial choices based on
the goals you didn’t hit.

Instead, your revenue projections should be

based on your non-hustle revenue and what
you know you will collect. This is a big shift.
Now, when you spend your money, you know

3
what is actually available to you and what isn’t.

Third, it’s important to realize that as you gain

traction in your business, the momentum and
new opportunities will blind you. It will feel like
you have to take immediate action on once in a
lifetime opportunities like hiring
or PR opportunities.

Let me be the first person to tell you, the world

is FULL of opportunity. A lot of the time, it’s the
right thing but the wrong time.

Instead, deal with these three issues to avoid your

business being an overnight failure waiting to happen.

Oh -- and pay your taxes.

I made that mistake.
Getting served papers owing $250,000 isn’t fun.
I learned that lesson for you. Don’t repeat it. It’s not fun.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

HOW TO GAIN

MASSIVE MOMENTUM IN YOUR BUSINESS

Momentum is the drug of choice for entrepreneurs.

Without it, we go crazy.
But, with so many things on your mind and so many choices… how do you create
momentum?

Momentum is created by being able to reduce friction and risk.

This is the core job of an entrepreneur. You must create continuous motion by focusing
the 6 pillars. Remember this list?

› Mindset
› Product + Customers
› Lead Generation
› Sales
› Operations + Team
› Financials

You must continually move things forward, while simultaneously working to reduce the
friction and risk to both you and your team.

You do this by having an effective series of systems for everything from finances to
marketing to everything in between.

On a daily basis, this means a series of juggling acts. Juggling to get to the promised
land of hiring a team that works day-to-day on specific business outcomes instead of
just tasks. Once you have hit your stride with this, it’s a game-changer. You gain the
freedom to move from being an entrepreneur into a CEO or Business-Owner role (or
both).

What you must remember is that at the beginning (likely where you are now), momen-
tum comes from hustle. But in order to scale past 7-figures, you can’t hustle your way
into momentum without significantly decreasing your quality of life.

This is why leverage and systematic, automated processes are your best friend if you
wish to grow. It’s also why it’s essential to keep track and have a deep understanding
of the six-pillars of your business.

THE 7-FIGURE BLUEPRINT SCOTTOLDFORD.COM

WHAT

TO DO NEXT?

At this point in the guide, your head is probably spinning.

My suggestion is to take your weakness list and ensure it’s on a spreadsheet.

From there, ensure that you are focusing on the most important changes inside of your
business.

7-figures isn’t difficult, but no one said it was easy.

›

He r e ’s to f re e d o m, i mpact
a n d a l e g acy that li ve s beyo nd us.

To learn more about how we can work together to get you off of the
6-Figure Hamster Wheel and make you the most relevant option in
your industry, click to apply for the Relevancy Engine.

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SCOTTOLDFORD.COM