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ACTION ITEMS
MODULE: People who think that influencer marketing doesn’t work
haven’t tried these strategies. You need to be strategic
INFLUENCER MARKETING, and reach out to influencers in the right way.

PARTNERSHIPS & ❏❏ Start thinking about the best ways for you to

COLLABORATIONS
work with influencers.
Product For Post
You send the product to at least 50-100
influencers a month to start with, 300-500 as
you get more developed, and ask them to do
LESSON:
a product (or service) for post. The real return

WAYS TO AMPLIFY YOUR


comes from the content. You get a photo you can
use on multiple feeds and in a variety of ways.

REACH WITH INFLUENCERS Paid Posts


This gives you more control over how they use
the product and what they need to do because
you’re paying them.

S4S (Shoutout 4 Shoutout, Share 4 Share)


Find an influencer in the same market as you and
offer to share their content if they share yours.
You can even create a popular fan page, shout it
out, and then have it shout you out.

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Find 5 Influencers in your Niche you’d Like to Work with

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Notes:

TOOLS & RESOURCES


• A Simple Guide To Instagram Influencer
Marketing in 2020, hopper.
• 6 Ways to Connect Your Startup With
Micro Influencers On Instagram, Jeff
Bullas.
• 10 Low-Cost Tools for Scaling a Micro-
Influencer Marketing Campaign, Jeff
Bullas.
• The Rise of the Instagram Micro-
Influencer: How to Use Small Followings
for Giant Marketing Wins, Foundr.

COURSE WORKBOOK

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