MA Class 1 (Jan.

20)
• Topics: Introduction (1)

• Welcome greetings
• Introduction to Marketing Analytics
• Introduction to MKTG475

• Students assigned for Q&A:

• None today
• (Usually 5~6 students + Poll)
HAHN
Upcoming Schedule

• Jan. 25 (M) Introduction (2)

• Data, Models and Computer Aided Tools

• A Breakout Session for Introducing one another

• Jan. 27 (W) Introduction (3)

• Qualitative vs. Quantitative Approach in Marketing Studies

• Announcement of Teams
• A Breakout Session for Familiarizing Team Members
A Guideline for the MA Online Lecture

• Invitation to the lecture: By e-mail on Sundays & Tuesdays

• Recommend Video On & Audio Mute during the lecture

• Prepare to take memos in each class

• Use of BeachBoard News and Content: Upload Lecture Files

and Related materials

• Communications using gmail (mhhahn@gmail.com)

• Questions: In class, e-mails, chats (Answer: In class, e-mails)

• Assignment of students for Q&A every class

• Office Hours: 3:15-4:00 p.m. or by Appointments

• Preparations of Excel, Excel Tool Pack and Enginius Software

• Recorded Class Videos will be usually uploaded on Wednesdays

• Exercises & ‘Happiness Breaks’: For class stimulations

Some Tips in this class

• Exercises, Cases, Term Projects are mainly for learning not for evaluating.

• Two wings to get A: Passion & Knowledge

• Passion: Team Activities + Attendance + Interactions + Contributions + Alpha
• Knowledge: Exams + Case Reports + Term Projects

• Enjoy and do your best under the situation you’re in.

• Trying our best to be fair.

• Communicate with me.

 Happiness Break
• SMARTFARMING: Is it the ultimate global
solution to address famine?

“Smart Farming is an emerging concept that refers to

managing farms using modern Information and
Communication Technologies to increase the quantity and
quality of products while optimizing the human labor required.”

Technology enabling Smartfarming:

IOT, Big Data & Analytics, AI & Machine Learning

• Farm8: The main supplier of vegetables to

SUBWAY Korea and Burger King Korea
=> Hoping to be the next unicorn ($1B value company)