E- COMMERCE PRESENTATION ON OLX

FROM:
ANIL V
HISTORY OF OLX
 OLX (online exchange)
 It was founded by Fabrice Grinda and Alec Oxenford
in March 2006.
 OLX is present in 105 countries and has more than 100
million unique visitors.
 OLX is now owned by global media and digital
company .
INTRODUCTION
 OLX provides a simple solution to the complications
involved in selling, buying, trading, discussing,
organizing and meeting people near you.
 OBJECTIVES

To help you appreciate the value of applying a

disruptive innovation framework lenses when working
through your entrepreneurial ventures
PRODUCTS
 Mobiles and Tablets
 Home and Furniture
 Clothing and Accessories
 Electronics and Computers
 Pets
 Kids and Baby
 Jobs
 Vehicles
 Books CDs and Hobbies
 Sports and Health
 Real Estate
 STRATEGY MAKING & EXECUTION

• Embrace emergent strategy thinking

– Example ; Honda experience in the US market
• Apply discovery-driven planning
– Make projections
– Determine assumptions that must prove true
– Implement a plan to learn – to test assumptions
– Invest to implement strategy
 KEY TAKE-AWAYS

• A disruptive innovation lense might increase the odds of

success
• A business plan/strategy is as good as the last day you
updated it
• Pre-mature scaling is one of the biggest killers of start-ups
• Innovation can be predictable
 BUSINESS MODEL

They have premium accounts using which you can

promote your ads. That's a good source of revenue
nevertheless.
OLX is one of the C2C online classified site which act as a
platform for connecting buyers and sellers by posting a
free ad on the website and contributing to the growth of
inline classified businesses in India.
There is a process of evolution. We have focused so far on
the business cities. We are going into local cities in the
next phase. There are features which helps customers let
see ads in your locality, and these features are mobile
enabled.
CONCLUSION

 Successful campaigns
 Attracted by many users
 Outperformed many competitors
 Has the ability to be India's no 1 online classified
website
THANK YOU