Analysis of KFC

Political factors KFC

KFC didn’t always use an abbreviation of their original name, but once
“fried chicken” became associated negatively, the company decided a
change was necessary for the brand’s image.

KFC is one of the only fast-food restaurants with unhealthy food in the
name — unlike McDonald’s or Burger King, in which burgers can still
be healthy). KFC did the smart thing; dropped the “fried” without
having to entirely overhaul their name and image. It’s a psychological
change; KFC still sells the same high-calorie chicken, but eliminating
the word from consumer minds can cause them to “forget” the
connection between unhealthiness and fried chicken.
Over the last couple of years, KFC has been drawn into
political drama. On the official Twitter page, KFC mocked McDonalds’
mascot while simultaneously parodying President Donald Trump’s
tweet, where he mentions having a “bigger and more powerful” nuclear
button than North Korea. Mocking Mr. Trump ruffled the feathers of
his supporters, and even those who aren’t his fans weren’t thrilled
with KFC’s mocking tone in general. Some did see the tweet as
harmless humor, but perhaps in poor taste.
Economical factors KFC
Yum! Brands owns KFC and similar fast-food restaurants, including
Pizza Hut and Taco Bell. All of these corporations are struggling in the
Chinese market. While most can’t seem to grow, many are on a profit
decline.
Part of the problem for KFC is the association with fried chicken, one
they’ve tried to separate from by abbreviating the name. The health-
conscious crowd isn’t interested in fatty, calorie-dense foods. And
since most of KFC’s menu includes some form of fried chicken, these
consumers don’t have many choices.

Luckily, KFC is creating vegan items to compensate for vegan and

dieting consumers. As of a few days ago, KFC started experimenting
with fried chicken sandwiches; instead of buns, doughnuts will house
the fried chicken. And they’ve created two vegan fried “chicken”
options, which are essentially boneless wings and vegan nuggets.
Hordes of people came running to the nearest KFC location just to try
these new creations. Clearly, these experiments were successful for
the company, both economically and socially.

Social factors of KFC

Fast-food restaurants struggle with social issues that associate
negative feelings from consumers to the brands. Many people worry
about the mistreatment of minimum wage food workers. They also
worry about how the animals used for the menu live; many are
injected with hormones, kept in cramped compartments for the
entirety of their lives, and forced to carry more fat than normal.
Organizations like PETA have raged against the mistreatment of these
animals, boycotting the companies who follow this unethical practice.
Another issue is, of course, the high-calorie food. KFC’s menu is filled
with these foods, and with the obesity crisis thriving in Western
countries, restaurants like KFC are often blamed for the epidemic.
Offering vegan options is one way to appease people desiring healthier
options; it also introduces consumers, who otherwise wouldn’t look
twice at KFC’s offerings, into the restaurants.

Technological factors KFC

Unlike many other fast-food restaurants, KFC are adopting the newest
technology for workers. They believe that by improving the
environment for employees, customer service may improve too. It’s a
rather normal move considering how tech-savvy many of the younger
workers are. They’re more likely to accept and understand new forms
of technology in the workplace, such as voice-activated tests for
trainees.
Beyond the workplace, KFC is also offering advanced technology for
deliveries, kiosks, and easier ordering. You can now order your meal
before reaching the cash register, making the entire process much
quicker for customers. This is a “click-and-collect” feature and it’s
already beneficial for KFC restaurants in Australia; approximately
98% of locations offering click-and-collect have witnessed a 20% profit
increase.

Environmental factors of KFC

A complicated history with KFC’s paper supplier has affected the
personal opinion of the brand. The paper company is linked
to deforestation, which negatively impacts the health of the planet. It
also contributes to the endangerment of wildlife and similar species
who are already on the brink of extinction.

Legal factors of KFC

At the moment, KFC operates in more than 120 questions around the
world. To remain operational, the company must follow the laws in
each location. This includes filing the proper amount of taxes,
adhering to labor laws, and ensuring all restaurants are up-to-code. If
they fail to follow any of the legalities, they may find themselves in
court or even shutdown.
PESTEL Analysis of KFC: In conclusion
KFC remains a staple fast-food restaurant in today’s world. Despite
the latest political stunts and debacles, the company is focusing on
adopting new menu items and technology to improve customer
satisfaction. And it’s working; profits in set locations are already on
the rise. If the company can step away from questionable corporate
relationships and adhere to laws and regulations, it’ll likely continue
to flourish in the fast-food industry

PESTLE Analysis- Wow MoMO

Political-

 Government Impact
 Tax Charges
 Trade Restrictions

Economic-

 Employment
 Exchange Rates
 Rising unemployment
 Inflation

Social-

 Globalization
 Change in Lifestyle
 Health Conscious
 Cultural Exchange

Technological-

 Digital Advertisement
 Social Media Awareness
Legal-

 Maintaining Standards
 Maintaining Regulation
 Maintaining Distribution

Environmental-

 Waste Disposal
 High Business Sustainability
 Climate Change