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KFC Account
Briefing
April 2020
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Contents

Overview of Account
- Summary of KFC
- Key Players (Client Bios)
- Integrated Agency Team
- Successes, Opportunities & Challenges
Internal Account Overview
- Day-to-Day Role
- Important Meetings
- Current Projects
- Commonly Used Terms
- Important KFC Links
- Core vs. Branded Everything
- Current SOWs
Account Goals
- Client Goals
- Internal Team Goals
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Account Overview

Summary of KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain.
KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™
Tenders, Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken sandwiches,
biscuits and homestyle side items. There are more than 23,000 KFC restaurants in 140 countries
and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc.,
Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Edelman began its
relationship with KFC Global in 2015, supporting the launch of the Corporate Social
Responsibility platform. In 2015, Edelman was introduced to KFC U.S. through UEG and we
signed a non-competitive scope beginning in 2016. We now support KFC Global on a project-
based relationship and KFC U.S. as PR AOR.

There are approximately 4,000 KFC U.S. restaurants as of April, 2020.

Key Players:
Executive Team

Kevin Hochman – President, KFC U.S.

Kevin Hochman is president and chief concept officer of the KFC
U.S. division, and is responsible for driving overall KFC brand
strategy and performance of the business in the U.S. Hochman
became President and Chief Concept Officer in March 2017 after
serving as the brand’s chief marketing officer since 2014, where
he constructed the brand positioning and advertising
campaign that has delivered 11 consecutive quarters of same store
sales growth, significantly ahead of the QSR
industry, and has doubled franchise system profitability. In 2015, Forbes recognized Kevin as
the #2 Most Influential CMO in the world; in 2017, AdAge named Kevin to its Creativity 50.

Andrea Zahumensky – Chief Marketing Officer

Andrea Zahumensky serves as Chief Marketing Officer, KFC U.S.
Andrea joined KFC in December 2017. As CMO, Andrea leads
marketing, advertising, media, and consumer insights, as well as
the brand’s digital initiatives. She is responsible for developing and
executing innovative marketing strategies to continue to build
KFC’s position as a brand that people trust and champion, and to
drive sales overnight and brand over time. Andrea has a Bachelor
of Science degree from the University of Cincinnati, where she was
a 2012 recipient of the Jeffrey Hurwitz Young Alumni Outstanding Achievement Award.
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list; and in 2017 and 2018, he was named as one of Nation’s Restaurant News’ Top 50 most
powerful people in foodservice.

Staci Rawls – Chief Communications Officer

Staci Rawls serves as Chief Communications Officer, KFC U.S. Staci
is the newest female to join the KFC U.S. leadership team with her
recent promotion to the C-suite. During her tenure as KFC U.S.
director of public affairs, Rawls oversaw major brand milestones
including the realized commitment to remove antibiotics
important to human medicine from the poultry supply chain for
KFC U.S. In 2018, PR News recognized her work on the KFC brand
by naming her their “PR Professional of the Year.”

PR Team
Lori Eberenz – Senior Manager, Public Affairs
Lori Riddle Eberenz is Senior Manager of Public Affairs for KFC U.S.,
where she oversees media and public relations efforts for the
brand and its 4,100 restaurants nationwide. In 2017, Lori was
named to PR Week’s 40 Under 40 list of professionals under 40
who are stepping forward to redefine the marcomms sector. Lori is
a graduate of Lindsey Wilson College in Columbia, Kentucky and
holds a master’s degree from the renowned University of Missouri
School of Journalism.

Kasey Ryan – Manager, Public Relations and CSR

Kasey Ryan is Manager of Public Relations and Corporate Social
Responsibility for KFC U.S. She manages media and public relations
endeavors for the brand and it’s CSR efforts, working with the KFC
Foundation and also overseeing KFC’s Harvest program. Kasey has
worked within the KFC and Yum! Brands family since 2011 when
she began her career as an Associate Account Manager of Creative
Services for Yum! Brands. Over the past 8 years, Kasey has been
recognized for top performance through fast-track promotions and
selection for high-priority projects, ultimately leading her to the
KFC Public Relations team, where she has served since 2016. Kasey is holds and Bachelor of Arts
in Broadcast Journalism and a Master of Arts in Communication, both from Western Kentucky
University.
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Marketing Team
Steve Kelly – Director of Media & Digital
Steve is the Director of Media and Digital at KFC. He joined KFC’s
Marketing Team in 2013 after working as an Interactive Director at
Yum! Brands for four years.

Trevor Park – Associate Manager, Advertising & Packaging

Trevor is the Associate Manager of Advertising & Packaging at KFC
and has been on KFC’s Marketing team for four years. Prior to
joining KFC, he worked at Yum! Brands for four years.

Jill Stowers – Associate Manager Digital Marketing

Jill is an Associate Manager of Digital Marketing and has worked
for KFC and Yum! Brands for more than 7 years. She is a graduate
of the University of Louisville, with a major in Marketing and a
minor in Computer Information Systems.

Food Innovation Team

ViJay Sukumar – Chief Food Innovation Officer, KFC U.S.

Vijay Sukumar is chief food innovation officer of the KFC U.S.
division. In his current role, Vijay leads Food Innovation, New
Product Development, Quality Assurance and Food Safety for the
brand. Before joining the KFC U.S. team in 2015, Vijay worked with
Yum! Restaurants India where he led Innovation, R&D and Quality
Assurance for the Indian market. Prior to that, Vijay held research,
new product development and technical management roles in
India with Pepsi Foods, ITC Ltd, General Mills and Hindustan
Unilever. Vijay holds a Bachelor of Technology degree in Chemical Engineering from the
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Institute of Technology-BHU, Varanasi; a Master of Science in Materials Science and

Engineering and a Doctor of Philosophy in Materials Science and Engineering both from
Rensselaer Polytechnic Institute in Troy, New York. He is widely respected and considered one
of our top global food innovators with extensive experience developing and commercializing
products under all 3 Yum! Brands.

Trey Burmester – Food Innovation Manager, R&D, KFC U.S.

Trey Burmester serves as Food Innovation Manager, R&D, KFC U.S.
Trey is an experienced product development leader with a
demonstrated history of working in the food & beverage
industry. He is a strong product management professional skilled
in Product Development, Commercialization, Sensory Evaluation,
Food & Beverage, Consumer Products, and Food Science.

Integrated Agency Team

Edelman, Wieden+Kennedy, Sanders Wingo, and Scoppechio work together on all KFC projects
and campaigns. Our PR team coordinates with the below inter-agency teams around efforts for
project execution. Our agency partners are our key to success.

Wieden+Kennedy: KFC’s creative AOR. The team also handles all of KFC’s digital/social media.

Sanders Wingo: KFC’s diversity and multicultural counsel.

Scoppechio: KFC’s in-store creative agency and handles menu boards and point of purchase.
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Earned Media Successes:

Our team has garnered many successes with KFC since they joined Edelman’s portfolio. Since
KFC U.S. began its relationship with Edelman in 2015, we have helped them launch and
promote countless projects and brand announcements, including a rotating Colonel campaign,
viral launches such as Extra Crispy Sunscreen, numerous menu innovations, executive visibility,
and supported them throughout five years of same-store sales growth. More recently in 2019,
we sold thousands of 11 Herbs and Spices scented Firelogs via Walmart.com, hosted a pop up
at a KFC in New York to launch the Cheetos Chicken Sandwich, and brought Beyond Fried
Chicken to the masses. Additional highlights of secured media coverage from the past year can
be found within the Appendix.

Account Successes

Opportunities:
- The KFC consumer is made up of a broad, mass audience and a surprisingly diverse
group. There continues to be a widening definition of mass humor across KFC’s
audience. What does this mean for us? While there’s always a fine line of what’s funny
and what’s not, we should feel comfortable playing into this with more than just
physical or slapstick comedy.
- Eating isn’t just about taste and sustenance anymore, and there is a changing dynamic
around mealtime – small portions or fasting, being more health conscious, more
snacking, increase of sides being important, eating at different times, etc. Customers
have particularly also pointed out the opportunity to expand on our chicken flavor
varieties. We need to continue to push and rethink product offerings and
communications to meet this changing behavior.

Challenges:
- KFC can often be confined to special occasions – being able to share a meal at the dinner
table with family/friends face-to-face is a special occasion. We continuously try to re-
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position high end, in both product offering and communications, rather than it being
just for special occasion.
- We should continue to reach the broadest audience possible and aim higher, rather
than only catering to the lowest common factor. It’s important to remember that our
audience includes real people with lives, interests, and families, and not reduce them to
one attribute even if it does make up a portion for our target audiences (conservative,
certain working class categories, overweight, etc.). We want to build empathy and
understanding for our audience, while staying true to the brand.
- We also need to understand the wants and needs of our younger audience, and gain
more traction with millennials and Generation Z. The younger generation is looking for
fresh, relatable content in some form, is highly engaged on social media platforms, and
is often extremely sensitive to brand trust. We have to continue to evolve to reach the
largest living generation and find new ways to do so, while keeping in mind that this
audience likes to see themselves in the media (including user-generated content); brand
education via social media is important to them; feel strongly about authenticity; and
are more likely to buy/try a product if they receive a recommendation from a friend or
colleague.
- While consumers love or like fried chicken, that also means that this menu offering is
growing and being offered on more and more competitor’s menus, with a projected
growth of +4 percent over the next four years. Competitive average visits are also up
during lunch time, while KFC is flat for this part of the day. We should continue to push
for lunch-focused and/or handheld menu items through the drive-thru for
consideration, as well as more snackable options. Let’s continue to gather these types of
insights and discuss and consider these themes.
- Popular public misconceptions of KFC in the past have included: People feel they cut
corners like every other fast-food chain, and it’s not the same since the Colonel passed;
the recipe was changed and doesn’t taste the same; chicken isn’t real; employees do not
care and the service is terrible.
- Brand values need to be connected to the culture of markets served and the culture of
the moment to resonate

Internal Account Overview

Day-to-day role:
Edelman’s role is to support KFC’s external communication efforts to propel the brand forward
driving awareness, creating a positive reputation and subsequently driving sales.

To do this, Edelman support KFC’s marketing calendar, which is primarily made up of company-
led announcements, such as its antibiotics commitment or future plastics/packaging
announcement, product launches or value windows and Branded Everything/seasonal
campaigns. Edelman also supports KFC through opportunistic media relations, executive
visibility, crisis management and media training.
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In our efforts to support KFC’s product launches and Branded Everything ideas, Edelman works
to come up with the best, boldest, new ideas, and often coordinates immersive media
experiences and product launch events.

Edelman and KFC work together to ensure that all marketing and communication efforts remain
true to the iconic brand truths of KFC. We consider how KFC can show up in unexpected places
in unexpected ways, whether that’s through the use of technology, pop culture moments, or
unique menu items and experiences, and that each campaign is earned centric.

Meetings:
- Quarterly National Council and Advertising Cooperative (NCAC) Meetings: Franchise
quarterly meeting where we share marketing plans and recaps. Takes place in Louisville.
o NCAC Boards: At each NCAC meeting, boards are displayed that showcase the
top media headlines from the previous quarter. Edelman team members work
in partnership with KFC and the Edelman design team to develop these boards a
week prior to the meeting.
- Internal Meetings: Our team holds weekly internal meetings comprised of our core
Edelman KFC team where we work through a project tracker (“Activity Grid”) to review
deliverables and priorities. These meetings are usually held on Mondays.
- External Meetings: We currently have three separate touch base calls with clients and
the IAT (integrated agency team) to discuss priorities and projects for KFC. These
meetings include:
o Weekly Client Status Call: Occurs every Thursday from 10 a.m. to 11 a.m. CT
(Note: KFC clients are on EST)
▪ Purpose of Call: The overall purpose is to cover specific projects, both in-
progress and upcoming, along with general media relations
opportunities and account updates. The activity grid is located within
Google Docs and is shared with the client, so they can easily access at
any time. Following the call, we share a recap including next steps and
action items.
▪ Call attendees:
1. KFC’s PR team, Lori Eberenz and Kasey Ryan. KFC’s Chief
Communications Officer, Staci Rawls, joins as
needed/appropriate.
2. Edelman KFC Account team. Edelman Creative/Planning team
and/or the United Entertainment Group (UEG) will join as
needed/appropriate.
o Weekly IAT Status Call: Occurs every Tuesday from 2 p.m. to 3 p.m.
▪ Purpose of Call: Cover all upcoming projects and next steps for each
agency team. We mainly work to provide strategic recommendations
and align on POVs to continue to create a good partnership for each
initiative and provide the best counsel to KFC. The IAT agenda is located
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within a shared IAT Google Doc that the team updates on Tuesday
mornings to ensure all sections are final by 1:45 p.m. CT.
▪ Call attendees:
1. The advertising/creative agency teams at Wieden+Kennedy,
Sanders Wingo, and Scoppechio.
2. Edelman KFC Account team.
o Weekly GTM Call: Occurs every Thursday from 2 p.m. to 3 p.m.
▪ Purpose of Call: We attend these calls to ensure that we’re in the loop
consistently in order to move forward with projects, as well as provide
updates to the team when needed. Trevor Park, Associate Manager of
Advertising & Packaging at KFC, leads the calls and shares status of
business and sales updates, while the Inter-Agency Teams provide any
updates on project statuses as needed. The GTM agenda is located
within a shared GTM Google Doc that is included within the calendar
meeting invite.
▪ Call attendees:
1. KFC’s PR team, Lori Eberenz and Kasey Ryan.
2. KFC’s Marketing team, Trevor Park, Steve Kelly, and Jill Stowers.
3. The advertising/creative agency teams at Wieden+Kennedy,
Sanders Wingo, and Scoppechio.
4. Edelman KFC Account team.
- Yearly and Mid-Year Strategy Sessions: Over the summer and at the end of each year,
our team comes together for internal brainstorming sessions then presents new ideas to
the client along with our recommendations that focus on a forward-looking strategy for
KFC. The purpose of these meetings is to showcase our previous success, but also have
an open discussion as to how we can continue to support KFC during the second half of
the year and in the upcoming year.

Current Projects:
- COVID-19: As the coronavirus pandemic has affected businesses everywhere, it has also
shifted or removed some current and upcoming KFC projects. Our team is currently
supporting KFC during this time of crisis wherever needed, while mainly focusing on
topics such as:
o Feeding our Communities
o Free Delivery
o Blessings in a Backpack
o Goodwill Campaign
o Toolkits for Local Community Give Back and Harvest Program
- Projects on Hold / Currently Planning
o Mother’s Day
o Big Chicken Sandwich Test
o Fries
o Beyond Fried Chicken
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o Scooters
o Media Immersion

Commonly Used Terms

- Branded Everything/360: Campaigns/stunts that are “uniquely KFC” that keep the brand
top of mind and/or insert KFC into pop-culture in authentic ways. These are not tied to a
specific product launch and can happen any time throughout the year. The purpose of
these campaigns is to make news when there’s nothing new between new advertising
campaigns and product launches.

- Convention: Annual franchisee convention held in a new location each year. Serves as a
kick-off for the year that is held in February.

- Core: Work that falls under Core includes supporting product windows, strategy, and
client service.

- SOW (Scope of Work)

- FIT Team (Food Innovation Team): A KFC team that leads the development of new menu
items and flavor iterations. This team also works closely with KFC’s packaging engineers
to develop and test the best methods for serving menu items.

- GTM (Go to Market): Weekly meeting with IAT and clients.

- IAT (Inter-Agency Team): Edelman, Wieden+Kennedy, Sanders Wingo, and Scoppechio

work together on all KFC projects and campaigns. Wieden+Kennedy is KFC’s creative
AOR, and the team also handles all of KFC’s digital/social media. Sanders Wingo is KFC’s
diversity and multicultural counsel. Scoppechio is KFC’s in-store creative agency and
handles menu boards and point of purchase.

- KFCC (Kentucky Fried Chicken Corporation): Our day-to-day clients and gatekeepers. Our
advocates, gut checks, and allies.

- Mass vs. Niche: KFC follows a “mass vs. niche” philosophy, ensuring there is a healthy
mix of broad cultural conversation and authentic engagement in niche audiences.
o Mass: Broadly appealing programs. May favor one demographic over another
slightly, or have deep niche touchpoints, but are generally approachable for
everyone.
o Niche: KFC’s chance to get weird. Activations that reach specific demographics
or underground audiences, such as ASMR, Twitter Herbs & Spices, and
Headspace (recent example includes the I Love You Colonel Sanders online
game).
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- MPMs (Marketing Planning Meetings): Yearly meeting of KFC marketing and

communication team members from around the globe who come together to discuss
their work from the previous year and the marketing goals for the upcoming year.

- NCAC (National Council and Advertising Cooperative): The ones who write the checks
and to whom we are ultimately responsible. NCAC is made up of franchisees who speak
on behalf of the entire U.S. franchisee organization.

- POP (Point of Purchase): An advertisement that is displayed in the store like a poster

- QSR: Quick Service Restaurant

- R.E.D.: Relevant, Easy and Distinct

- Project Mapping: Edelman prepares a document that shows account team owners for
each project, including Overall Owner, Oversight, and Support. In addition to these, key
SMEs (media, planning, creative, digital) will be involved throughout the process.
o Overall Owner: primary POC driving project
o Oversight: senior support leading strategy with overall owner
o Support: support with list builds, materials development, drops/ROS logistics,
creative coordination, vendor coordination

- Rotating Colonel Campaign: In 2015, KFC reintroduced Colonel Sanders to its marketing
campaigns when the brand released a new ad campaign featuring the first celebrity
Colonel, comedian Darrell Hammond as Colonel Harland Sanders. At the heart of it, this
campaign allows KFC to embrace the personality of the real Colonel Sanders, who was
an over-the-top chicken salesman. Since starting the Re-Colonelization journey, KFC has
built credibility with its customers, which has given the brand permission to push the
boundaries in its Colonel marketing campaigns and made way for Colonels like the
Chickendales.
o Celebrity Colonels:
▪ Sean Astin – September 5, 2019
▪ Jason Alexander – August 6, 2018
▪ Reba McEntire – January 26, 2018
▪ Ray Liotta – September 7, 2017
▪ Rob Lowe – April 21, 2017
▪ Billy Zane – January 26, 2017
▪ Vincent Kartheiser – October 10, 2016
▪ Rob Riggle – September 8, 2016
▪ George Hamilton – June 23, 2016 (reprised in 2018)
▪ Jim Gaffigan – February 6, 2016
▪ Norm Macdonald – August 17, 2015
▪ Darrell Hammond – May 19, 2015
o Character Colonels:
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▪ Colonel Chester Cheetah in partnership with the KFC Cheetos Sandwich

– June 28, 2019
▪ Colonel RoboCop – February 21, 2019
▪ Hot Honey Colonel Bear – September 17, 2018
▪ First non-celebrity Colonel as our “Value Colonel” – December 20, 2017
▪ CGI Colonel Sanders (Remastered old ads) – August 1, 2019
o Colonels for Branded Everything:
▪ KFC Chickendales, featuring a Colonel Chickendale – April 25, 2019
▪ Virtual Colonel Influencer – April 8, 2019
▪ DJ Colonel at Ultra Music Festival – March 29, 2019
▪ Ric Flair (WWE) – January 28, 2019
▪ Hafþór Júlíus Björnsson as Double Crispy Colonel (Bjornsson pulled 700-
pound sled full of Double Crispy Colonel sandwiches) – August 21, 2018
▪ Dolph Ziggler (WWE) – August 21, 2017
▪ Sean Michaels (WWE) – August 20, 2017

KFC Quick Links

- KFC PR Calendar
- KFC Activity Grid
- IAT Activity Grid
- GTM Activity Grid
- Standard Q&A on Hot Topics for KFC

Core vs. Branded Everything – What’s the Difference?

- Branded Everything/360: Campaigns/stunts that are “uniquely KFC” that keep the brand
top of mind and/or insert KFC into pop-culture in authentic ways. These are not tied to a
specific product launch and can happen any time throughout the year.
o Examples:
▪ KFC Ltd. (2017)
▪ Baby Harland (2018)
▪ Firelog (2018 and 2019)
- Core: Work that falls under Core includes supporting product windows, strategy, and
client service.
o Examples:
▪ Product launches
1. Pickle Fried Chicken (2018)
2. Chicken and Waffles (2018)
3. Cinnabon Biscuit (2019)
o Note: may seem more “branded everything” because it
was tied to Mother’s Day with the Chickendales
▪ Opportunistic media relations
Current SOWs
- 2020 SOWs saved here: \\zdalfp1\dal dept\DAL Consumer\KFC\Admin\SOWs\2020
Account Goals

KFC Goals:
KFC’s overarching goal, through its marketing and PR efforts, is to insert the brand into pop
culture in a way that is R.E.D. (Relevant, Easy and Distinct) and in interesting and unexpected
ways.

The KFC Public Relations team works in partnership with Edelman to champion earned-centric
creative ideas. Staci, Lori and Kasey often have to explain the rationale behind communication
goals within marketing campaigns to the KFC Marketing leads and rely on Edelman to provide
smart strategic council along the way. The KFC PR team challenges the Edelman team on a daily
basis to continue to put forth creative ideas that will get team buy-in and to be the best
possible partners through our council and by continuing to maximize media coverage of KFC
campaigns/projects in an ever-changing media landscape.

Internal Team Goals:

This account presents significant opportunities for Edelman to continue to be a successful and
strategic partner. Our goals are always to be the best partner for KFC and continue to put forth
excellent work. We will continue to do this through the areas below:
- Strategic council: We aim to always provide smart strategic council to our clients,
arming them with vital information to ensure that they are the smartest people in the
room when presenting PR-driven ideas and recommendations to the larger KFC
Marketing team.
- Earned-centric ideas: At Edelman we believe that good campaigns should be earned-
centric and social by design. This means that all ideas we put forth have a smart strategy
based in what will grab the attention of the media and tell a viral or sharable story on
behalf of the KFC brand.
- Good inter-agency partners: Working on a connected inter-agency team gives us the
opportunity to consistently bring our best work to the table and showcase our
capabilities, while continuing to grow and challenge ourselves. It is our goal to be the
best agency partner we can be to both KFC and the agencies KFC works with.
- Media preparedness and relationship building: In 2020 it is our goal to expand the KFC
team’s media-preparedness through media trainings and in-depth interviews. We also
want to continue to build and expand upon relationships with key media by
coordinating a minimum of two immersive media experiences to KFC’s headquarters in
Louisville.
- Digital: Collaborating with our digital team and showcasing our digital capabilities is
something our team wants to continue to focus on moving forward. Creating valuable
influencer partnerships, providing performance marketing recommendations and other
digital opportunities would help impact KFC’s goals.
 - Executive Visibility: We aim to continue creating more in-depth executive visibility
opportunities with KFC that are not dedicated to announcements on our marketing
calendar already, in both a digital and earned media direction.

Appendix:

Media Coverage Highlights:

- KFC Firelog
• Today.com: Spice up the holidays! KFC is bringing back its fried chicken-scented
fire log
• New York Times: Nothing Says Christmas Like … a K.F.C. Fried-Chicken Fire?
• Elite Daily: The KFC Firelog That Smells Like Fried Chicken Is Back for The Holidays
• IGN: Daily Deals: The KFC 11 Herbs and Spices Firelog Is Back for 2019 (And It's
Real)
• People: KFC's Fried Chicken-Scented Firelogs Are Back at Walmart Just in Time
for the Holidays
• New York Post: Walmart is now serving KFC’s fried chicken-scented firelog
• Fox Business: KFC brings back fire log to make your house smell like fried chicken

- Fries Test
• Yahoo! News: KFC Now Has French Fries Dusted with Its 11 Herbs and Spices
• Delish: KFC is Testing New Fries Covered in its Secret Herbs and Spices
• NRN: New on the menu: KFC testing Secret Recipe Fries, McDonald’s tries vegan
meal in the U.K.

- Holiday Buckets
• Ad Age: "COLONEL SANTA" IS BACK AT KFC, AND THIS TIME HE'S BROUGHT GIFTS
• Delish: KFC Is Giving Away Some Super-Secret Gifts This Holiday Season, And
They're Hiding Right On The Bucket
• FoodSided: KFC holiday buckets help Colonel Santa spread holiday cheer
• Yahoo! Finance: Chicken Wars: KFC offering holiday 'buckets'
• Marketing Dive: KFC hides 11 holiday gifts in limited-edition bucket illustrations

- Nashville Hot Chicken & Waffles

• QSR Magazine: KFC Launches Nashville Hot Chicken & Waffles
• Thrillist: KFC Has New Nashville Hot Chicken & Waffles, Including a Sandwich
Version
• Eater Nashville: KFC Unveils Nashville Hot Chicken and Waffles For a Limited
Time
 • Yahoo! Lifestyle: We tried KFC’s new Nashville Hot Chicken and Waffles, and
here’s our honest review
• Business Insider: We tried KFC's new Nashville Hot Chicken and Waffles and
found it blows the regular version out of the water
• The Washington Post: How 2019 became the Year of the Chicken Sandwich

- Funko PEZ
• Comic Book: Funko's KFC Colonel Sanders Pop PEZ Is Finger Lickin' Good
• Trend Hunter: The Colonel Sanders Pop! PEZ Dispenser Revives a 90s Creation
• Fox Business: Kentucky Fried... Pez? The Colonel is getting his own PEZ dispenser

- Seasoned Tickets
• Ad Age: KFC Becomes the Netflix of Chicken Wings with $75 Subscription Offer
• The Daily Meal: KFC Launches 'Seasoned Tickets' Wing Delivery for Football
Season
• Eater: KFC’s Version of the Pasta Pass Is a $75 Wing Subscription
• Fox News: KFC offering 'Seasoned Tickets' that smell like chicken and entitle
buyers to weekly wing delivery
• MyRecipes: KFC Offers, Sells Out of Insane “Seasoned Tickets” Wing Deal
• MSN Lifestyle: How to get 528 chicken wings from KFC for just $75
• PR Daily: KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the
beer wars slosh on

- Kentucky Fried Wings

• FoodBeast: KFC Now Offers Fully Sauced Chicken Wings
• Brand Eating: New Kentucky Fried Wings Land at KFC
• Business Insider: KFC is adding chicken wings to the menu
• NRN: KFC launches wings for football season
• Thrillist: KFC Has New Fried Chicken Wings and You Can Order Them 4 Ways
• Delish: You Can Get Wings at KFC Now And They'll Even Deliver Them Right To
Your Door
• Food & Wine: KFC Relaunches Chicken Wings and They're Very Good
• Inc.: KFC Just Made The Sort of Game-Changing Announcement Customers Have
Been Waiting Years For (Yet The Timing Is Strange)
• Taste of Home: KFC Now Offers Fully Sauced Chicken Wings
• Forbes: Innovation And Accessibility Drive Chicken Wing Consumption Up 5%
This Year

- Kentucky Fried Wishes

• CBS News: KFC surprises single mom who walked to work for a year with a new
car
• Heavy: Your Must-See News Headlines for Today, September 30
 • Fox News (National): KFC gifts new car to employee who walks 6 miles a day for
job
• QSR Magazine: New KFC Program Aims to Change Employees’ Lives
• The Washington Times: Oregon KFC employee who walked six miles a day for
work wins a car
• Statesman Journal: PHOTOS: Salem KFC surprises employee with car
• Neosho Daily News: Kentucky Fried Wishes make a dream come true for local
man
• KSNF Online: Neosho KFC employee surprised with once-in-a-lifetime
opportunity

- Chicken & Donuts Test

• Bustle: KFC Is Testing Chicken & Donuts — Here’s Where You Can Get Them
• Barstool Sports: KFC Is Getting In On The Chicken Sandwich Craze With... Chicken
And Donuts?
• BroBible: KFC Enters The Chicken Sandwich Wars With A Donut-Filled
Monstrosity
• Daily Mail: Good thing swimsuit season is over! KFC debuts a fried chicken and
DONUT sandwich - and fast food fans can't decide whether it looks 'perfect' or
'horrendous'
• Complex: KFC Now Testing Chicken and Donuts at Select Locations
• Men’s Health: KFC's Fried Chicken Sandwich with Donut Bun is a Next-Level
Cheat Meal
• Adweek: I Tried a KFC Doughnut Sandwich, and Here’s What You Need to Know
• USA Today: KFC is testing Chicken & Donuts and Pizza Hut has a new Stuffed
Cheez-It Pizza
• Cosmopolitan: KFC Released a Donut and Fried Chicken Sandwich and It Actually
Sounds Amazing

- I Love You Colonel Sanders Dating Sim

• CNET: This KFC Colonel Sanders dating sim may actually be real
• Comicbook: KFC Is Seemingly Making a Colonel Sanders Dating Simulator
• Polygon: KFC is apparently creating a Colonel Sanders dating sim
• Gamespot: KFC Is Making A Colonel Sanders Dating Sim Game
• USA Today: Is there a KFC dating simulation video game in the works? Do you
want to date the Colonel?
• Mashable: We regret to inform you that you can now date Colonel Sanders in
KFC's new dating sim
• IGN: Smooch Colonel Sanders in This Official KFC Dating Sim
• Medium: KFC’s Colonel Sanders.. A Hottie?
• Fox News: KFC launches romantic Colonel Sanders video game
• Digital Trends: KFC’s Colonel Sanders dating sim is real and coming out on Steam
soon
 • UPROXX: KFC is Launching a Dating Game in Which You Can Woo a Hot Colonel
Sanders
• PCMag: KFC Creates PC Game Where You Date an Anime Colonel Sanders
• WSJ: KFC Spices Up the Colonel With Dating Game, Drawing Horror and Delight

- Spirit Halloween
• The Drum: KFC and Spirit Halloween encourage trick or treaters to dress as
Colonel
• Trend Hunter: KFC and Spirit Halloween Created a Limited-Edition Colonel
Sanders Costume
• Fox Business: KFC Colonel Sanders Halloween costume released on monumental
birthday
• Us Weekly: Food-Inspired Halloween Costumes for 2019: A White Claw Can,
Colonel Sanders and More
• CNET: This KFC Colonel Sanders dating sim is totally real

- Colonel Rudy
• The Daily Meal: Sean Astin Is KFC’s New Colonel Sanders
• USA Today: Rudy is back! KFC picks Sean Astin to play Colonel Sanders in new ad
• Today.com: KFC is now serving french fries — and they taste just like its chicken
• Yahoo! News: Rudy is back! KFC picks Sean Astin to play Colonel Sanders in new
ad
• Adweek: Sean Astin Returns for ‘Rudy II,’ Except Rudy’s Now Colonel Sanders
and It’s All a KFC Ad
• Nerdist: KFC’s RUDY II Stars Sean Astin as Colonel Sanders

- Beyond Fried Chicken Test

• Forbes: Plant-Based Chicken Is Here, Courtesy Of KFC And Beyond Meat
• Business Insider: KFC rolls out first plant-based fried 'chicken' with Beyond Meat
• USA Today: KFC testing plant-based Beyond Fried Chicken. Here's where to try it.
• Bloomberg: Beyond Fried Chicken to Get Taste-Tested in an Atlanta KFC
• Reuters: KFC to test Beyond Meat's chicken nuggets at Atlanta restaurant
• New York Times: KFC to Test Beyond Meat's Chicken Nuggets at Atlanta
Restaurant
• People.com: KFC Is Testing Plant-Based Fried Chicken
• Fast Company: KFC is going to sell plant-based fried chicken
• NPR: KFC To Test Plant-Based 'Meatless Chicken' In Atlanta

- Mac & Cheese Bowls

• Business Insider: KFC rolls out a new mac and cheese bowl topped with extra
cheese and fried chicken as the fast-food mac and cheese battle heats up
• Bustle: KFC's New Mac & Cheese Bowls Are Arriving On August 26
• Trend Hunter: KFC is Serving Up Mac & Cheese Bowls Topped with Fried Chicken
 • USA Today: KFC is rolling out Mac & Cheese Bowls on August 26
• CNN: KFC reignites the fast food wars with mac and cheese bowls
• QSR Online: KFC’s New Recipe for Success is All About Guest Experience
• Delish: KFC's New Mac & Cheese Bowls Are Topped With Popcorn Chicken And A
Three-Cheese Blend

- KFC Flagship Opening

• Courier Journal: Newly designed KFC is coming to Louisville and there could be
free chicken in it for you
• WDRB: New flagship KFC restaurant to open in Louisville
• Business First: FIRST LOOK: KFC debuts new flagship restaurant in Louisville
(PHOTOS)
• USA Today: Newly designed KFC is coming to Louisville and there could be free
chicken in it for you

- Picnic Polo
• Daily Mail: Video: KFC releases limited edition polo shirt that turns into picnic
blanket
• Ad Age: KFC Made a Shirt That is Also a Picnic Blanket
• Milwaukee Journal Sentinel: KFC will give away 'Picnic Polos' to limited
customers in Springfield on Wednesday
• Louisville Business First: KFC's latest bizarre promotion is here — and you can
wear it

- Cheetos National Launch

• Thrillist: KFC Is Unleashing This Insanely Cheesy Cheetos Chicken Sandwich
Nationwide
• CNET: KFC has a Cheetos sandwich now and it is extremely orange
• Business Insider: We tried KFC's new Cheetos sandwich — and it was shockingly
good
• CNN: KFC unleashes a Cheetos chicken sandwich and honestly, it looks delicious