Kentucky Fried Chicken (KFC)

From,
Muskan Jaspal
BBA 1st year

bhagat phool singh mahila

vishwavidyalaya
Kentucky Fried Chicken

Members:
 Nadia Lora
 Tao Xia (Todd)
 Lydia Ramos
 Yuliana Tham
 COMPANY

 Founded by Harland Sanders on 1952 in Great Depression

 KFC is a second largest chain restaurant which specialized in selling Fried
Chicken.
 As of December 2013, KFC has 18,875 outlets in 118 countries
 Now, the company is a subsidiary of Yumi Brands, that also owns the Pizza
Hut and Taco bell.
 Employee (as of 2013) : 100,000 persons
 Annual revenue (as of 2013) : $23 billion
Company’s Organization

Headquarters
Located in Louisville, Kentucky

Address:
1441 Gardiner Lane
Louisville, Kentucky
United States

President & Chairman

Yum! Brands Chairman and CEO : David C. Novak
President of Yum! : Richard T. Carucci
KFC CEO : Muktesh Pant
Yum! COO and KFC President : Roger Eaton
Chairman and CEO of Yum!'s Chinese operations : Sam Su
 Why KFC so Successfull?

 KFC popularized chicken in the fast food industry.

 The company revamp its packaging, decor and uniforms.
 Improving restaurant operations.
 Introducing value items.
 Providing healthier menu options.
 KFC adapts its menu internationally to suit regional tastes.
 KFC has coupon deals than other fast food restaurant.
Marketing

 Price
 Product Quality
 Speed with Service
 Cleanliness
 Adapts its menu internationally
 Products

 Fried Chicken (Original recipe) – seasoned with Colonel Sanders’s secret recipe
which include 11 herbs and spices.
 KFC Bucket
 Spicy "Hot Wings" (launched in 1990)
 Popcorn chicken (launched in1992)
 "Zinger", a spicy chicken fillet burger (launched in1993)
 Chicken fillet burger and wrap
 Salads
 Side dishes – French Fries and coleslaw
Our Opinion on KFC’s Products

Lydia: Todd
Unhealthy – Oily Honestly to say, KFC in China is more
suitable for Chinese tastes than in the U.S.
It has special flavor
The mashed potato is the best
Yuliana: Nadia
It has special flavor It is good but unhealthy
In Indonesia, we have the crispy chicken and it
is so good
The mashed potato is good
Interesting facts about KFC

 By April 2007, the chain had switched to trans fat-free

soybean oil in all of its US outlets.
 Now, KFC was losing market share to Chick-fill-A
 KFC policy is to discard chicken if it has not been sold within
90 minutes.
 KFC has their own fryer (Collectramatic) from 1972 onwards.
Outside the Business

Provided $14 million in scholarships to 2,600

students.

The REACH Educational Grant Program® helps hourly

Team Members and Shift Supervisors by providing
tuition assistance to attend accredited colleges.
Thank You