Amazon sells $ 4,722 worth of products every second. That's $ 283,000 a minute.

Unbelievable,
is it not? External sellers, i.e., companies or retailers who offer their goods for sale on Amazon,
are responsible for a large part of these sales. You can also sell products on Amazon. You can
even use it to build a multi-million dollar business. Here, you will learn how to be an Amazon
Reseller.

On an average, Amazon manages to send 1.6 million parcels a day. According to a survey, 55
percent of all people who shop online start their search on the globally known and established
Amazon platform. So if you as a trader are not present on the platform, you will miss half of the
potential market. But don't worry: it is, of course, not too late to start. We'll explain how to
start your Amazon business.

Who can sell on Amazon?

Anyone can sell on Amazon, even if the path can be bumpy at times. Anyone who has set
everything up for this can enjoy maximum process automation.

For one, Amazon offers sellers a broad audience of potential customers. Amazon's extensive
range of business management and sales tools also make it easy for sellers to go way beyond
what they could do alone. And you don't just have to sell tangible products to use Amazon's
incredible marketplace: Amazon Home Services enables B2C service providers to connect with
customers in their areas.

How to set up an Amazon seller account

To set up your Amazon seller account, you first need to choose a seller category, provide some
information about your business, and learn Amazon's seller policies.

Select a seller's category,

When you first sign up to sell on Amazon, you first have to choose one of three different sales
categories, depending on the size of your business:

Amazon Individual Seller: If you own a tiny business and plan to sell fewer than 30-40
items/months, you can sign up as an Amazon Individual Seller. This will only cost you 1-2% per
sale, and a little bit as a transactions fees.

Amazon Pro Seller: If you're planning to sell more than 30-40 individual items per month, you
will need to sign up for a Pro account. Amazon charges a subscription fee of $ 39.99 a month,
plus some transaction fees for each sale.
Amazon supplier: If you manufacture products yourself, you can sell them to Amazon as a
wholesaler. They will take care of product listings, fulfillment, and shipping, and when they are
out of stock, they will order more from you.

Keep in mind that certain products require sales approval - and, if approved, only sellers with
pro accounts are authorized to sell those products. Before deciding on an account type, read
the comprehensive list of Amazon products that require special approval to see if you need to
give the green light before becoming a seller.

Create your Amazon seller account

After you choose which category you want to sell in, you can set up your Amazon Seller
account. To complete your account setup, Amazon will ask you:

Your company name: This is the name that is visible to customers on the Amazon marketplace.

Your legal name and address: This information is stored in your Amazon reference account. If
you are a registered company or have a fictitious company name, use the exact name and
address at which you are registered.

Contact information: Amazon uses your contact information to send you to order notifications,
warranty claim notifications, and service and technical updates. Customers will use your
customer contact information to ask questions about your orders. The contacts for Amazon and
customers can be the same or separate.

Where to "ship" the products: Although your shipping point does not change the shipping time
or costs for buyers, some customers will use this information to make a purchase decision
between similar offers.

Set up your Amazon sales plan

The good thing is that setting up an individual or professional seller account does not take a lot
of time and effort. You are ready within about 10 minutes. However, it is vital to be prepared
and have your EIN or government id on hand.

Amazon then will ask you various questions about things like the shipping service and the type
of Amazon fee you will be charged. You also need to provide answers to questions about your
tax situation to make sure everything is set up legally for your new online business.

After you answer all of the questions and complete the survey provided by Amazon, you have
completed setting up your account and can start selling products. Keep in mind that it's worth
checking Amazon's fulfillment options during setup to make sure you have the right shipping
service.
You need to know about Amazon FBA a little

Amazon FBA means Amazon Fulfill-by-Amazon. From the perspective of an Amazon FBA (Fulfill-
by-Amazon) third-party provider, this e-commerce business model is simple: First, you send
your products to an Amazon warehouse (fulfillment center), then your products are sorted and
inventoried by Amazon employees - and only have to be selected from their place on the
shelves when a customer places an order, packaged in a box and delivered to the customer's
front door. The entire process is carried out by Amazon. All you have to do is send the product
to them, make a list, keep the product you're selling in stock, and take care of the marketing
and promotional side of things.

At this point, you have to think: "Just send the product to Amazon and have it taken over from
there." It sounds too good to be true. If it were that easy, everyone would do it. And you are
right! Here's the catch: To take advantage of the Amazon FBA service for you as a third-party
provider, you first need to find or create a product that sells. This is the hardest part of Amazon
FBA. Your entrepreneurial spirit and resilience must shine through here and set you apart from
your competition.

Competition

When you've found a potential product, it makes sense to look at the prices of your
competitors who sell a similar product. Find out about the costs of the other manufacturers and
get a precise impression of how cheap you can be when you offer a product. If it turns out that
the other sellers are significantly less expensive due to higher purchase quantities or the like,
then you should instead look for a new product.

If you are looking for a product on Amazon and there are two offers - one for 20 bucks and one
for 40 bucks - which one would you rather choose?

Why should you sell on Amazon, instead of creating your own site?

Let's talk about why you should sell on Amazon first. This is very important because many
people think that they can just create an e-commerce site and start selling their products
instead of going through Amazon. This is a big mistake.

In reality, Amazon has become the benchmark for search engines for products, far ahead of
Google. Today people are looking for their products first on Amazon. It has become the norm
now. Besides, when some still use Google to find a product to buy, Amazon often appears in the
first results. Amazon, therefore, absorbs all web traffic from online buyers.
This is why I recommend what I also do for, sell first on Amazon to understand e-commerce
instead of entering compete with him.

The good news is that Amazon authorizes us to sell on their online platform, and benefit from
the enormous web traffic they have. They do the hard work: they bring potential customers to
your Amazon store, so you're going to sell your products, great isn't it?

So let's say it honestly. Yes, Amazon works on commissions. But these costs (especially when
you are just starting out) are ridiculous compared to the money to invest in marketing, to sell
your products with your own online store.

Five reasons to sell your products on Amazon

1. You don't need to create a website

Creating a website takes time, especially when it is an e-commerce site. Not only do you have
to create your site "technically," but you also have to build trust around your store… which
sometimes takes months or even years. With Amazon, you can take advantage of an easy-to-
use platform and start selling products with just a few clicks on the site.

1. You don't need to generate traffic yourself.

You have to generate a lot of traffic on an e-commerce site for it to become profitable. Traffic
generation does not happen overnight. Again, this often takes long months. Selling on Amazon
allows you to benefit from significant traffic without having to do SEO! Amazon has about 100
million unique visitors per month.

1. You can delegate logistics to Amazon.

Amazon offers the "Fulfilled by Amazon" (FBA) program, which takes advantage of the logistics
infrastructure of the American giant. Amazon takes care of the storage and delivery of your
products (worldwide) after each order.

1. No complicated merchant account to manage

Amazon handles payments and refunds for you. You are paid every 14 days directly to the bank
account that you have entered. Amazon is probably the most comfortable and most flexible
marketplace.

1. Amazon's customer support is beyond reproach.

Amazon customer support is renowned for its responsiveness and quality - whether you are a
customer-buyer or a customer-seller. You can contact him for any request or question; you will
have a rapid response. Note: When you sell on Amazon, Amazon takes care of customer
service.

Ads sponsored by Amazon

If you agree, you need to understand that you have to butter both sides of the bread at the
same time. You are not waiting for your friends and family to buy your products or hope that
your giveaway campaign will generate enough sales to rate your product - you are attacking this
product on all fronts at the same time. You optimize your listing, give away giveaways and pay
Amazon to display your listing above all the rest at the same time.

Ads sponsored by Amazon, also known as PPC (Pay per Click), are an essential marketing tool
for your FBA business. If you sell on Amazon, your product will be buried somewhere on page
20 of the search results, making it difficult for potential customers to find you. However,
sponsored ads give you the ability to get to the top of search results, and more importantly,
after you've launched an automated PPC campaign. Amazon offers you the option of
downloading a report that shows you all the keywords and their relevance that can lead
customers to your product listing. After you receive this report, you can use the best
performing keywords and use them to build your manual PPC campaign to optimize ACoS
(advertising costs for sales). Lowering your advertising costs will significantly improve your
profit margins later.

Gather feedback

It's not about collecting feedback for the actual product you're selling. Reviews are essential,
but what is even more important are the ratings of your Amazon store. When people shop on
Amazon, it is generally crucial for them to find a retailer who inspires confidence. And nothing
builds trust better than feedback from satisfied customers from the past. It is actually not easy
to build up a large basis of feedback here.

There is software that automatically asks the customer to rate the store when placing an order,
but you can imagine how high the bounce rate is. It is all the more essential to make many
sales. Another smart way to get customers to rate the store is to include greeting and thank-
you cards when ordering.

Rinse and repeat

You finally did it. We have everything covered, from finding a product to launching it! To scale
your business, just rinse the same steps to bring more products to the market. This increases
not only your profit, but also your business. If a product doesn't go very well, others have to
solve the problem and keep your business profitable.

Obviously, there is more to sell on Amazon than many people think. You can't just add a phone
number to your account and enter some necessary product information like you could when
selling products on eBay. There are various Amazon fees to think about, as well as different
strategies to consider if you want to become one of the company's best sellers.

Selling on Amazon: From beginner to professional.

The beautiful thing about selling on Amazon is scalability. Every retailer has the chance to start
small and to advance his business in a relatively short time. It takes a lot of patience, creativity,
diligence, and a little capital to get started. Then nothing stands in the way of the FBA
adventure.

An example of this is Lars Müller's trip, which started with Amazon a few months ago and has
now grown to € 40,000 a month from zero. Of course, you cannot generalize this story, and, as
with any self-employment, many entrepreneurs will fail with mailing through Amazon and will
not become rich and famous. Some others will make a good living, but not anymore. And still,
others work hard and maybe have a bit of luck and end up where Lars landed.