MASS MEDIA AND COMMUNICATIONS.

“How do Jingles, Logos, and Packaging Influence Your Decisions?”

Exercise #1

Read the text

Advertisements come in many forms. Not only can you read them, watch them,
and hear them __ but you can sing, hum, and whistle them as well.
Advertisers spend millions of dollars each year developing catchy tunes, or
jingles, to sell products. Some ads involve entire songs .Other ads just have
one or two lines set to music. Either way, the advertisers hope that the jingle
will help you remember the product, when you are in a store; you might hum
the jingle, think about the product, and automatically buy it.
Advertisers also use LOGOS to sell their products. A logo is a symbol that
identifies a company. Some logos are simple shapes, such as a circle or
rectangle. Other logos might be detailed drawings, the initials of the company,
or the full name of the company designed in a special way.

Exercise #2
Read the instructions and exercise. Then, analyze which of the following
statements represent the implications of Mass Media. Tick the right idea
according to the instruction.

 A lot of money is spent on advertisements. _______

 There is more consumerism in society. _______

 People meet friends at the supermarket. _______

 People buy a product because of its appearance,

not for the product itself. _______

 Advertisements influence you subconsciously. _______

 Anything can influence people’s decisions. _______

“How Can Advertising Influence You as a Consumer?”

Exercise #1
Read the text and write 4 Multiple Choice questions related to it. Mark the
answers.

You decide to buy one kind of bandage when four other kinds are on the shelf.
Why? You choose one kind of suntan lotion over another. Why? You want to buy a
hamburger from one restaurant instead of another,. Why?
Choose one kind
Advertisements, or ads, often influence your decisions to buy. An ad is a
recommendation for a product or service. Radio and television commercials are forms
of advertisements. Printed advertisements appear in magazines and newspapers ,.
Every day thousands of products and services are promoted through advertising .

Flattery
Some ads try to convince you to buy a product by complimenting you. The
message is that the product is for you because you deserve the very best.

Free Gift
Sometimes ads offer you something “free” if you buy a certain product. A prize in a
cereal box is an example. Often , though , the prize offered is worthless or its cost has
been added to the price of the product .

Join the Crowd

Such ads show people using a product and indicate that “everyone” likes and uses
the product. The ads urge you not to be left out..

Exercise #2
Read the following statements and explain.

 Ads influence your decision to buy.

 People know products through advertisements.
 People have different ways to receive information about products.

Exercise #3
Write an example for each Kind of Advertisements

Join the crowd Free gift Flattery