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RM Fastfood
RM Fastfood
RM Fastfood
Several firms had been engaging in production and marketing of ready-to-eat food products. Buying behavior towards
ready-to-eat food products is an essential. Now-a-days working women preferring ready-to-eat food products due to several
factors. Therefore, the present study is to know about buying behavior of working women towards ready-to-eat food products.
The present trend changes the habit to foods which are simple and easy to digest. Hence the extends of those ready-to-
eat foods fulfilled all the needs of modern human being. The study identifies percentage of people aware about the ready-to-eat
food products and has purchased it. Critical areas where communication is required to draw a change in the buying behavior of
working women towards ready-to-eat food products. Comparative analysis of ready-to-eat food products based on taste,
This research will be mainly focused on investigating the major factors that influence buying behaviour of working
women towards ready-to-eat food products. The study helps to identify the awareness level of ready-to-eat food products
1. To study the awareness about ready-to-eat food products among the working women.
For the convenience ready-to-eat food products are classified into three categories, which suits to rural consumers that
involve less cost. One product from each category is selected for the study such as;
The following null hypothesis is framed by the researcher to analyze the data.
1. There is no significant relationship between educational qualification and factors influencing to prefer a particular brand.