09/03/2021 Supply Chain

Supply Chain
What is a Supply Chain?
A supply chain is an entire system of producing and delivering a product or
service, from the very beginning stage of sourcing the raw materials to the final
delivery of the product or service to end-users. The supply chain lays out all
aspects of the production process, including the activities involved at each stage,
information that is being communicated, natural resources that are transformed
into useful materials, human resources, and other components that go into the
finished product or service.

Supply Chain

Why Should A Company Understand Its Supply Chain?

Mapping out a supply chain is one of the critical steps in performing an external
analysisExternal AnalysisExternal analysis means examining the industry
environment of the company, including factors such as competitive structure,
competitive position, dynamics in a strategic planning processStrategic
AnalysisStrategic analysis refers to the process of conducting research on a
company and its operating environment to formulate a strategy. The definition.
The importance of clearly laying out the supply chain is that it helps a company
define its own market and decide where it wants to be in the future. In developing
corporate-level strategiesCorporate StrategyCorporate Strategy focuses on how to
manage resources, risk and return across a firm, as opposed to looking at
competitive advantages in business strategy, a company often needs to make
decisions on whether to operate a single line of business or enter into other related
or unrelated industries.

Each stage of a supply chain is essentially a different industry, for example, raw
material extraction and manufacturing. The supply chain enables a company to
understand others that are involved in each of the stages, and thereby provides
some insights on the attractiveness or competitiveness in industries the company
might want to enter in the future.

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09/03/2021 Supply Chain

Supply Chain Examples

Let’s look at two different examples of a supply chain.

Generic Supply Chain

The generic supply chain begins with the sourcing and extraction of raw
materials. The raw materials are then taken by a logistics provider to a supplier,
which acts as the wholesaler. The materials are taken to a manufacturer, or
probably to various manufacturers that refine and process them into a finished
product.

Afterward, it goes to a distributor that wholesales the finished product, which is

next delivered to a retailer. The retailer sells the product in a store to consumers.
Once the consumer buys it, this completes the cycle, but it’s the demand that then
goes back and drives the production of more raw materials, and the cycle
continues.

Generic Supply Chain Example

Supply Chain for an e-Commerce Company

In this example, the e-commerce company operates a website, and that website
sells various products. When a customer places an order for a product, the product
order is being processed by technology such as a checkout cart, an order system,
or a third-party product such as Shopify. The payment processors then come in
and deal with payment transactions for the order, which actually opens up a new
supply chain.

The payment processors use their own systems but, in most cases, third parties
such as PayPalPayPal HoldingsPayPal Holdings, Inc. is one of the largest online
payments companies that allow parties to make payments through online funds
transfers. The online payment system offers electronic alternatives to traditional
payment methods such as money order and checks. PayPal provides a platform
for online vendors, auction sites, and Stripe are employed, and they involve banks
and other providers. When a product order is placed, the warehouse receives the
order and ensures the product is ready for delivery. The warehousing company
can be either in-house or a third-party logistics provider.

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09/03/2021 Supply Chain

The order then goes from the warehouse to the shipping company. Once again, the
shipping may be in-house or a third-party shipping company. After shipping, the
package arrives at the customer’s door and the customer receives it.

E-Commerce Supply Chain Example

More Related Resources

Thank you for visiting our resource on supply chains. To learn more about
external analysis and how to perform strategic analysis, enroll in our Corporate &
Business Strategy course today!

Additional relevant CFI resources include:

Bargaining Power of BuyersBargaining Power of BuyersThe

bargaining power of buyers, one of the forces in Porter’s Five Force
Industry Analysis framework, refers to the pressure that
customers/consumers can
Bargaining Power of SuppliersBargaining Power of SuppliersThe
Bargaining Power of Suppliers, one of the forces in Porter’s Five
Forces Industry Analysis Framework, is the mirror image of the
bargaining power
External AnalysisExternal AnalysisExternal analysis means examining
the industry environment of the company, including factors such as
competitive structure, competitive position, dynamics
All Strategy ResourcesStrategyCorporate and business strategy guides.
Read all CFI articles and resources on business and corporate strategy,
important concepts for financial analysts to incorporate in their
financial modeling and analysis. First mover advantage, Porter's 5
Forces, SWOT, competitive advantage, bargaining power of suppliers

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