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Marketing BBA 3rd (Mock) First Half Junaid Ahmed
Marketing BBA 3rd (Mock) First Half Junaid Ahmed
Note: All question including Sec (A), Sec (B) and Sec(C) are compulsory.
1: Setting a low price for a new product in order to attract a larger number of customers is known as :
A. Price skimming
B. Market penetration pricing
C. Product line pricing
D. Captive product pricing
2: Apple Inc. frequently use___________ strategy to get high initial profit for a new product.
A. Discount pricing
B. Segment pricing
C. Market skimming pricing
D. Optional product pricing
3. Combining several products and offering the bundle at a ____ is called product bundle pricing.
A. High price
B. Low price
C. Segmented price
D. Psychological price
4. When a firm considers initiating a price change, it must consider customers and ___ reactions.
A. Suppliers
B. Government
C. Competitors
D. Sales force
5. Setting price based on buyer’s perception of value is called.
7. Adding a standard _____ to the cost of product is known as cost plus pricing
A. Loss
B. Markup
C. Variable cost
D. Fixed cost
8. Inviting broad communities of people and researchers into new product innovation process is.
9. 60 percent of all new consumer packaged products introduced by established companies ___
A. Succeed
B. Fail
C. Retain
D. Grow
10. ______ is a detailed version of the idea stated in meaningful consumer terms.
A. Product image
B. Product concept
C. Product idea
D. Product testing
11. In a PLC ______ is a period of slowdown in sales growth because product has achieved acceptance
by potential customers.
A. Introduction stage
B. Growth stage
C. Maturity stage
D. Decline stage
12. An activity benefit or satisfaction offered for sale that is essentially ____ and does not result in
ownership of anything is called service.
A. tangible
B. Intangible
C. Physical
D. Augmented
13. Product planner must build an _____ around the core benefit and actual product by offering
additional services and benefits
A. Shopping product
B. Convenience product
C. Specialty product
D. Unsought product
15. Services cannot be stored for later sale or use this characteristic is called.
A. Inseparability
B. Perishability
C. Variability
D. Intangibility
16. The differential effect that knowing brand name has on consumer on customer response to the
product or its marketing is.
A. Brand value
B. Brand building
C. Brand equity
D. Brand symbol
17. Nike and Apple Inc. combined Nike+ iPod sport kit which allows runners to link their Nike shoes
with their iPod to track and enhance running performance. This is an example of.
A. Brand sponsorship
B. Co-Branding
C. Brand extension
D. Multi branding
18. An advantage over competitor gained by offering ______ either by having lower prices or
providing more benefits that justify higher prices is called competitive advantage.
19 Creating __________________ is at the very heart of modern marketing thinking and practice.
A. Profit maximization
B. Increased stock value
C. Award winning product
D. Customer value and satisfaction
20. _________________ is a social and managerial process by which individuals and groups obtain
what they need and want through creating and exchanging products and value with others.
A. Management
B. Marketing
C. Econometric
D. Demand.
21. __________ are shaped by one’s society and are described in terms of objects.
A. Needs
B. Wants
C. Demands
D. Transactions
A. In danger of having dangerous cost overruns because it is trying to please too many
diverse customer groups.
B. So taken with its products that it focuses only on existing wants and loses sight of
underlying consumer needs.
C. Guilty of prejudice toward certain customer groups.
D. Falling into the trap of “copying” rather than “inventing” products
23. What do we call the collection of businesses and products that make up the company?
A. Investment diversity
B. Needs inventory
C. Business portfolio
D. None of the above
24. The firm you work for has decided to use the Boston Consulting Group’s approach to classify its
business units. Upon what is the approach based?
25. A common practice among marketers is to increase sales to current customers without changing
their products. What is this practice called?
A. Market skimming
B. Market penetration
C. Market development
D. Product extension
26. You are directed to study the factors that are close to the company that affect its ability to Serve
its customers – the company, suppliers, marketing intermediaries, customer markets, Competitors
and publics. What are you studying?
27. When a company identifies the parts of the market it can serve best and most profitably, it is
practicing _____.
A. Concentrated marketing
B. Mass marketing
C. Targeted marketing
D. Segmentation.
28. Your firm has decided to localize its products and services to meet local market demands. A good
approach to use would be _____ segmentation.
A. Geographic
B. Benefit
C. End use
D. Custom
29. When Burger King targets different groups—from children and teens to adults andSeniors —with
different ads and media, it is practicing _____ segmentation.
A. Demographic
B. Age and life-cycle
C. Psychographic
D. Behavioral
30. A marketing information system (MIS) consists of people and procedures to assess
information needs, ________, and help decision makers analyze and use the information.
31. ________ is the systematic collection and analysis of publicly available information about
consumers, competitors, and developments in the marketing environment.
A. Marketing data
B. Marketing intelligence
C. Sales management
D. Customer intelligence
E. Competitive intelligence
34. The objective of ________ research is to gather preliminary information that will help define the
problem and suggest hypotheses.
A. Exploratory
B. Descriptive
C. Causal
D. Primary
E. Secondary
35. To address concerns about the misuse of research study findings, several highly regarded
marketing associations have developed ________.
36. ________ are people within a reference group who, because of special skills, knowledge,
personality, or other characteristics, exerts influence on others.
A. Opinion leaders
B. Habitual buyers
C. Social networkers
D. Stealth marketers
E. Buzz marketers
37. According to Freud's theories, people are ________ many of the psychological forces shaping their
behavior.
A. Unaware of
B. Unsure of
C. Aware of
D. Status-driven about
E. Socially conscious of
A. Stimuli
B. Beliefs and attitudes
C. Perceptions
D. Human needs
E. Decisions
4. What is price? Define value- based pricing and cost based pricing?
Discussion Q1. Name and describe four product mix pricing strategies. When would each be
appropriate?
Discussion Q2. Discuss the stages of product life cycle and how marketing strategies change
during a product’s life cycle ?
Discussion Q3. Identify the four characteristics that affect the marketing of services and
explain five links of services profit chain?
Discussion Q4. Define the major steps in designing a customer value driven marketing
strategy: Market segmentation, targeting, differentiation, and positioning?