The Speedee service system:

1941: First drive in restaurant opened – relying on carhops

1948: Brother abandoned their popular format and introduced self service windows

 Standardized their preparation method termed as speede service system

 With exact product specifications and customized equipment

 Limited menu, low price & fast service
 Illinois – First Chain
 Kroc- Operating system – passion / company’s anchor

Consistency Uniformity

Mc Donald’s operating system: concentrated on four areas:

1. Improving the product

2. Developing outstanding supplier relationships
3. Improving equipment
4. Training and monitoring franchisees

Critical importance of menu size in attributing success to the company operating system

QSC: Quality service and cleanliness

4th letter : v : Value

All 3 partners balanced one another just as the entrepreneurial inventiveness balanced their collective
emphasis on disciplined standards of quality.

7.5% - Mc Nuggets