Professional Documents
Culture Documents
PRESCRIPTION PRODUCTS
• Headache, cold- cough and acidity are the most common aliments for
which Patient’s prefer taking an OTC drugs.
OVER THE COUNTER MARKETS IN
INDIA
• For a country where only 35% of the population have access to, and use modern
medicines, the practice of self medication is very common.
• In urban areas the first line of treatment, even for infections with common
antibiotics, is often through self medication.
• The trade, particularly the retail outlets, encourage this practice and often make
prescription drugs as readily available as OTC drugs.
• A 1997 study on self medication habits and practices has been carried out by Dun
and Bradstreet Marketing Research Advisory Services (DBMRAS) in
metro-cities, mini-metros, class 1 and class 2 towns.
• The study revealed that there are 36 alimens where self medication is employed -
fever and pain, having the maximum potential.
CONT.
• Generally, non- schedule H drugs do not carry a label stating that they should be
sold on the prescription of a medical practitioner, and have the symbol Rx written
on them.
• These are not covered within the purview of the Narcotics drugs and
Psychotropic Substance Act 1985, are deemed to be OTC drugs.
• OTC drug market in India ranks 11th in global OTC market and is expected to
reach the 9th position within the next 5 years.
• The Indian OTC market is estimated to be worth $19 billion with annual growth
rate of 23%.
• An estimated 3 out of 4 people routinely self medicate with these drug products.
FACTS ABOUT NON- PRESCRIPTION
PRODUCTS