- Product or anything that can be sold is important especially in marketing because
it's the first idea of building a business and how to entertain the people. People can be materialistic when it comes to anything that they needed so the product will appear in an advertisement and satisfy their needs. When it comes to product or service, the product must meet the standard of the buyer when it comes to quality it’s important that it meets the demands of the market and satisfies, or exceeds, the expectations of the customer. PLACE - Place is important in business when it comes to fame and location and especially what kind of product you are selling. You should also take into consideration how and where your competitors are selling. In Tourism marketing you must know where or when the tourist will come or landmarks especially the famous places that tourists will visit so it is important to know your location and the best way to determine the perfect place to sell your product is by really knowing your audience, their wants, needs, and requirements. PRICE - Price, how much does your product or service cost? It depends on what kind of equipment and materials that you use in the product because in Marketing price is the first that people look at and second is the quality so the price is essential when it comes to business. The price of your product will always impact a customer’s perception of your brand and your place in the market. So you must confirm where or who you sell your product is so you can discover and set your prices in their standard and satisfaction. PROMOTION - Promotion is how your business will spread like advertising, marketing, and sales techniques. Promotion is important when it comes to spread your brand and make fame especially your target customer so if your target is a tourist or foreign customer you will use social media like ads, web content, ads on a podcast, email marketing, or push notifications. So promotion is important because this is the way to gain fame and spread your product to other places and countries. PEOPLE - People are the important element in Marketing, customers, buyers and especially your employees who are involved in selling a product and services. In Tourism Marketing employees must be good in sales-talking you don't want a manager that are lack in speaking-skill when it comes to selling your product so you must know how important people in business especially in tourism marketing because lots of foreign are not fluent in English. Employing and retaining the right people is imperative in both the long and short term success of your business. PROCESSES - Processes a series of actions that are taken in delivering the product or service to the customer. When it comes to tourism seller or employees must know their customer well because one mistake can lead to angry or disliking your product so it is important to show a good service to the customer so it will come to their satisfaction to buy and to look good in business this will come in managing and employees relationship to the customer. Processes this will come how your business work in the perception of a customer of how your services act, payment method, and distribution of the product. PHYSICAL EVIDENCE - Physical Evidence is how your customer trust your product and your business this is how your product is legitimate and actually exist in real life. It's important for your business to look good on customer especially of product branding and even tourist customer or foreign buyers will look for validation of how its product is real and actually a brand. So physical evidence is essential to marketing to make good to customers and satisfaction of the need of your buyers.