#CLIP1.

AMAZON
1. CONTRAST BIAS: Product pricing before giving out after-sales, product
upgrade selection. The client feels a good deal.
2. Listing competitors cheaper products side-by-side theirs. Make Amazon the
world's only e-commerce store.
3. Form customer habits is by training people to recognize that if you want to
find the product you’re looking for at the cheapest price, amazon is the place
to go.
4. Create “Buy Now” button with simple features.
5. Reach customers by Infomercials. Video will make it easier to reach
customers
6. Amazon Prime: Like the membership program, but with much more
incentives. So customers can take advantage of the benefits of shopping more
at Amazon. Stimulate shopping.
#CLIP2.
STARBUCKS
1. Well-lit And Prominently Displayed Food Items: All their food items are
display in well-it display case to entice you to buy a food item by making you
salivate.
2. Picture-Perfect Novelty Drinks: Old customers have no idea about what a
novelty drink should cost them, so Starbucks can charge them whatever they
wish to in the name of premium drinks.
3. Limited-Time-Only Or Seasonal Drinks: Their limited time only or limited
edition drinks, thus, adding to their appeal and hype.
4. Enticing You To Buy Higher-Priced Cold Brew: Cold you cost you at least $1
more than regular ice coffee and cold brew simple to make at home.
5. Closely Priced Larger Size Drinks: A Short size apparently costs just a few
cents less than Tall but isn’t listed on the menu.
6. Attractive Items At The Cash: Place certain items such as mint, chips,.. at the
cash register. When you waiting for a coffee you cantemted to buy a snack, a
chocolate bar,..
7. Premium Ice Coffee: Staff will entice you further by asking you to spring for a
premium size instead of regular size for just a little more money.
8. Rewards Program And Gift Cards: Customers are encouragd to participate in
Starbucks Rewards. Then you’ll be tempted with offers to reload the card with
additional money that will encourage you to step inside a Starbucks even more
often.
9. Absence Of $ Signs Next To Prices: Make sure that you are enticed to spend
as much money as you can at their coffee shops.
10. Novel Illustrations And Pictures: Draw your attention and lure you to step
inside order a drink. Then you share your picture on your social media. And
more sales for Starbucks
#CLIP3.
TARGET EFFECT
You tell yourself you're just going to run in for that one thing, and you come
out pushing a red cart full of all the things you didn't even know you needed
(but now can't live without). Also known as If you've ever walked out of Target
with more things than you intended on buying. Its called the "Target Effect".
1. Having some things are often low cost and so people might buy a lot more
than if they're going to another store, so buy it now.
2. One of the most effective ways to make people spend money is to make
them feel like this product is only be available now, if you come next week, it
will not be there, so buy it now.
3. Social media games. Target encourage shoppers to share photo of what they
buy for a chance to be featured on this account.
4. Finally, near the cast registers where you’ll find seasonal items for only a few
dollars.