SPACE Matrix

External
Internal Analysis:     Analysis:      
Financial Position (FP)   Stability Position (SP)  
Return on Investment (ROI) 5 Rate of Inflation -2
Leverage 4 Technological Changes -1
Liquidity 6 Price Elasticity of Demand -2
Working Capital 4 Competitive Pressure -2
Cash Flow 4 Barriers to Entry into Market -2
Financial Position (FP) Average 4.6 Stability Position (SP) Average -1.8

External
Internal Analysis:     Analysis:      
Competitive Position (CP)   Industry Position (IP)
Market Share     -1 Growth Potential     6
Product
Quality     -1 Financial Stability     5
Customer
Loyalty     -2 Ease of Entry into Market   5
Technological know-how   -1 Resource Utilization   5
Control over Suppliers and Distributors -2 Profit Potential     4
Competitive Position (CP) Average -1.4 Industry Position (IP) Average 5.0

X AXIS: CP + IP
-1.4 + 5.0 = 3.6

Y AXIS: FP + SP
4.6 + (-1.8) = 2.8
 SPACE Matrix
FP
Conservative +7 Aggressive
+6
+5
+4
+3 (2.8,3.6)
+2
+1

CP IP
-7 -6 -5 -4 -3 -2 -1 -1 +1 +2 +3 +4 +5 +6 +7
-2
-3
-4
-5
Defensive Competitive
-6
-7

SP
In conclusion, Sime Darby Cooperation had achieved major competitive advantage in a plantation
industry compared to their competitors like Felda Global Ventures Holding. This will make Sime
Darby Cooperation withstand in plantation industry and give pressure to the competitors.