Corporate

Entrepreneurs and

Intrapreneurs

A driving force for the corporate world is “innovate or die.” As

Drucker says, “Any organization that believes that management and
entrepreneurship are different, let alone incompatible, will soon find
itself out of business.”
The concept of corporate entrepreneurship has been around for at
least twenty years. Broadly speaking, corporate entrepreneurship
(also called intrapreneurship) involves the developing of new
business ideas and the birthing of a new business activity within the
context of large and established companies.
 Steve Jobs

Steve Jobs and Steve Wozniak co-founded Apple in 1977, introducing first
the Apple I and then the Apple II.

Apple went public in 1980 with Jobs the blazing visionary and Wozniak the
shy genius executing his vision.

Executive John Scully was added in 1983; in 1985, Apple's board of directors ousted the
combative Jobs in favor of Scully.

Away from Apple, Jobs invested in and developed animation producer Pixar and then founded
NeXT to create high-end computers; NeXT eventually led him back to Apple.

Jobs returned to Apple in the late 1990s and spent the years until his death in 2011
revamping the company, introducing the iPod, iPhone, and iPad, transforming technology
and communication in the process.
 dreamworks

Dreamworks Animation Studios is a subsidiary of Universal Pictures and the creator of some
of the most breathtaking Hollywood animated movies like Kung Fu Panda, Madagascar, etc.

And, it is yet another on top of the list of intrapreneurship examples. The animation studios
encourages all its employees to come up with ideas regardless of their position or department
and be a part of the creative process of film-making.

The studio invests heavily in providing their employees with short courses that give them
knowledge, skills and the requisite aptitude to pitch their own story ideas and scripts to
management.
 Google

(Alphabet)

Google has embraced the intrapreneurial culture from its inception. And, now it is known as one of the
perfect intrapreneurship examples. Some of their best products are the outcome of its 20% time policy.
Google allows twenty percent of the total time that an employee spent working in the organization for
personal projects. Some of its key products like Gmail, Google News, Google Adsense, Driverless Cars,
Google Glasses, etc. have come into existence due to its entrepreneurial spirit.

Krishna Bharat created Google News which is a highly successful product of Google. He was a research
scientist at Google. The news aggregator platform collates news from 25,000 news websites and based
on artificial intelligence pushes the right news towards the right audience. He also opened Google’s
research and development center in Bangalore.

Similarly, Paul Buchheit created a beautiful template for Gmail and came up with ideas like search
functionality and extra storage facility that no other player in the industry was providing, which ultimately
lead to the success of Gmail.
Creative Disrupters and Innovators

Creative disrupters are a rare type of entrepreneurs,

living on the creative edge. They are visitors from the
future, living among us here and now. They have an
optimistic passion for an idea that borders on the
embarrassing and a restless urge to make a difference
in the world. They bring us innovations that will have a
deep impact on how we live, work, and think in the
decades ahead.
In 1989 Tim Berners-Lee sat down in the European Particle
Physics Laboratory (CERN) in Geneva to invent the World Wide
Web. When Berners-Lee started working on his Web project,
there were about 800 different computer networks plugged
into the Internet and about 160,000 computers filled with
information.

He invented a “Web client that allows a human to read

information on the Web.” It solved incompatibility among all
the different servers, computing systems, and
infrastructures. Tim Berners-Lee
Founded: 2011 Headquarters: Venice, Calif.
Snapchat is a smartphone app created by two former
Stanford frat brothers that offer photo flashing: the
opportunity to send a photo or video to someone and have it
“self-destruct” within seconds.

By rendering digital photos fleeting rather than archival,

Spiegel, 22, and Murphy, 24, offer a face-saving alternative to
our constantly tracked, unerasable lives on the Internet.
Users are now sharing over 100 million snaps daily. Evan Spiegel & Bobby Murphy

cofounders, Snapchat
Founded: 2008
Headquarters: New York, NY
Last year BuzzFeed started morphing from a social news site
known for its silly lists and grumpy cat galleries into a real
digital news enterprise.

Established media started paying attention as Peretti, 39,

picked off some of their best talent—such as editor Ben Smith,
formerly of Politico—and then started copying his viral genius.
The idea: Create content and ads that we can’t resist passing Jonah Peretti,

along to everyone. founder, BuzzFeed

Extreme Entrepreneurs

An extreme entrepreneur is a person of a very

high aptitude whom pioneers change,
possessing characteristics found in only a very
small fraction of the population.
 Turner began his career as an account executive with
Turner Advertising Company and entered the television
business in 1970 when he acquired Atlanta independent
UHF station channel 17. In 1976, Turner purchased
Major League Baseball’s Atlanta Braves and launched
TBS Superstation, originating the “Superstation”
concept. The following year, Turner Broadcasting
System, Inc. acquired the National Basketball
Association’s Atlanta Hawks, and in 1980 Turner
launched CNN, the world’s first live, 24-hour global news
network.
Over the next two decades, the company built a
portfolio of unrivaled cable television news and
entertainment brands and businesses, including CNN
Ted Turner

Headline News, CNN International, TNT, Cartoon

Ted Turner has won recognition for his
entrepreneurial acumen; sharp business
skills; a vision that transformed television;
leadership qualities that won sports
championships; and his unprecedented
philanthropy.
Network and Turner Classic Movies. In the mid-’90s,
Castle Rock Entertainment and New Line Cinema
became Turner Broadcasting properties. In October
1996, the company merged with Time Warner Inc., and
in 2001, Time Warner merged with AOL to create AOL
Time Warner. The company later changed its name
back to Time Warner Inc.
 • The son of a barrister and flight attendant,
Branson got his start with a mail-order record
business some 50 years ago.

• He primarily lives on a luxe British Virgin Islands

retreat, Necker Island, which he bought for
$180,000 in 1978.

• Alaska Air acquired his Virgin America airline in

richard branson
2016, a move he opposed but didn't have the votes
to stop.
Richard Branson owes his fortune to a
• Branson is getting into the cruise business with
conglomerate of businesses bearing the
Virgin Voyages, expected to take its first
"Virgin" brand name, including Virgin
passengers in 2020.
Atlantic and Virgin Galactic.

Johann Heinrich von Thünen
Johann Heinrich von Thünen, a German
agriculturalist best known for his work on
the relationship between the costs of
commodity transportation and
location of production.
He used this model to demonstrate methods
of maximizing agricultural production in
concentric zones. Heavy products and
perishables would be produced close to the
town, while lighter and more durable goods
could be manufactured on the periphery.
Because it would cost more to transport
goods to areas distant from the city center,
the returns to the outlying areas land would
diminish until, at a certain distance, land rent
would become zero.
the
Social and Nonprofit

Entreprenuers

Non-profits rely on public funding through donations. Social

enterprises are businesses; they generate their own profit to keep
themselves running. The main essential difference between non-
profits and social enterprises is where they get their money.

Social enterprises also have a product or service that they sell to a

consumer base that helps them in some way; whereas non-profits
operate more directly with the social issue through areas like
advocacy, direct aid, food relief, and empowerment.
 Mark Koska

Mark Koska re-designed medical tools, introducing a non-

reusable, inexpensive syringe to be used in under-funded
clinics. This innovation safeguards against the transmission of
blood-borne diseases. Koska founded the SafePoint Trust in
2006, which delivered 4 billion safe injections in 40 countries
via his "auto-disable" syringes. The Schwab Foundation Social
Entrepreneurs of the Year in 2015 cited Koska for his
pioneering solution to a world health issue. The World Health
Organization.
 Bill Drayton

Bill Drayton is recognized as one of the pioneering social

entrepreneurs of our time. Drayton founded Ashoka: Innovators
for the Public in 1981, which takes a multifaceted approach to
finding and supporting social entrepreneurs globally. Drayton also
serves as chair of the board for Get America Working! and Youth
Venture.
SOURCES

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