Project Synopsis

Influence of Socio-economic Profiles on Online Shopping Perception of customers

Introduction

The entire country is witnessing digital transformation across different industries. The usage of
internet is increasing more on the marketing services and e- business. Online shopping is one of
them which are emerging as the fastest growing phenomenon. Companies are now using internet to
build closer relation with consumers. This is an inevitable part of progress, technically and socially.
Presently social factors influence the online shopping. This study focuses on the spending behaviour
of the customers towards the online shopping for purchase of goods through electronic mode. E-
commerce is very imperative industry needs to be explored for effective utilization of available
opportunities and potential for growth in near future.

Objectives of the Study

1) To study the socio-economic profiles of the customers in Kerala.

2) To explore the dimensions of online shopping perception variables.

3) To identify the influence of socio-economic profiles of customers with respect to their perception
towards online shopping.

Methodology

Primary Data

The questionnaire with two sections ,section one deals with socio-economic profiles of the
customers and sections two deals with the variables related to online shopping perception of
customers in the study area.

Secondary Data

Sources such as articles, books, journals, etc.

Data Analysis

The primary data collected from 100 consumers and subjected to analysis using statistical tools such
as percentage analysis, mean based ranking, multiple regression analysis using SPSS.

Charts and Graphs

Expected Findings

1. Information availability, Shopping comforts , Payment methods available , Time and Preferences
are key drivers of online shopping perception

2. The Socio-Economic Profiles such as occupation , age, education etc are influencing the online
shopping perception of customers.
Conclusion

This study conclude that socio economic factors influencing online shopping ie education,
age,income level, area of living etc. India is one of the nation for growth of online shopping.
Improving socio economic factors and awareness of the individual is main reasons for growth for
online shopping. Presently all transactions are cashless deals is also influence the growth online
shopping.