Rolliog, Kristine Angel P.

PBSTM002

Assessment 1: Swot Analysis

Strength Weakness
• The beach boasts powdery white sand.  • Double of Accommodation price when
• There areresorts, peak season
hotels, accommodations, restaurants • Some Hotels are pricey
andother tourism-related businesses.  • Tight booking every peak season
• Nightlife thrives in a wealth of bars. 
• Commercial zone. 
• Wet market with the freshest seafood
you can get.

Opportunities Weakness
• Boracay is known as its nationwide • Other beaches also offer activities
trademark for its fine, powdery similar to Boracay.
white sand.  • Litters of tourists pollutes the coastline
• Change the belief that Boras is just a
regular island. 
• Foreigners are coming to this island.