Revised Workgroup Plan

Football South Coast

Workgroup Plan

Membership growth

Strategies Actions Timelines Who Resources Objectives

Conduct market research to Member survey Example: within Marketing Officer Staff time We find out more about who
better understand population 2 months Survey monkey plays soccer and target those
demographics of people groups to improve
playing soccer in South Coast participation
NSW

Developing marketing
campaigns to promote
participation in soccer
Speaking engagements at Ongoing Marketing Staff time We achieve positive trends in
schools in the region throughout year Manager/Marketing participation in soccer
Officer
$1,500 to cover
travel to schools

Regular communication with Write regular content each Email every Team Leader Our customer survey tells us
members month month members are pleased with
the services we offer

Conduct sponsor to Implement to the events Example: 19 Marketing Officer Sponsor Increase the number and
 develop relationship with January 2021 Promotion quality of program and
other company Media events
Develop relationships with Implement Ongoing Marketing Officer Staff time We achieve positive trends in
local media participation in soccer
communication with
local media

Factors affecting the achievement of objectives and contingency plans:

Who: there may be work with other members

Objective: there may be different satisafactory of the customers

Volunteer development

Strategies Actions Timelines Who Resources needed Objectives

Develop volunteer Research suitable schemes Within 2 months Marketing Officer $2,000 for gifts Increase in volunteers
recognition scheme and seek approval for at club level
implementation

Establish volunteer Develop questionnaire to be on going Promotions Officer Staff time Increase in volunteers
database completed by all volunteers Purchase of database - at club level
$200
Identify suitable dates

Develop incentive scheme Research suitable schemes Within 2 months Marketing Officer Staff time Increase in volunteers
to encourage volunteers to and seek approval for and Team Leader at club level
take up volunteer roles implementation

Estabilish more donatists Get to take a cioser to the On going Team Leader Donatists Learn more about
recivers community
Factors affecting the achievement of objectives and contingency plans:
Resources: there may be less interesting volunteers development plan

Stratgies: there may be another strategy out of the main strategy

Programs and Events

Strategies Actions Timelines Responsibility Resources needed Objectives

Conduct a number of Identify suitable dates Ongoing through Marketing Officer Staff time Our customer survey tell
promotional days the year and Promotions us that our community is
throughout year Officer pleased with the events
$10,000
we offer

Conduct special event Identify suitable dates
days for girls
Identify the spesific element
of an issue to focus on
Ongoing through Promotions Officer Staff time We achieve positive
the year trends in increasing
participation of females in
soccer

Create interesting Build media relationships Ongoing through Marketing Officer Staff time Our events are featured in
promotional events for through regular phone calls. the year and Promotions the press
the media to report on Officer
Send in details of events

Conduct a gala event Identify suitable dates Ongoing Marketing Officer Staff time Our customer survey tell
each year aimed at fund Team Leader us that our community is
raising and awareness pleased with the events
Select and obtainable goals. $4,000
raising we offer

Justify the organization’s Combine the focus, objection Wthin 2 month Marketing officer $2,00 Our customer survey tell
existance and action us that our community is
pleased with the events
we offer

Factors affecting the achievement of objectives and contingency plans:

Actions: there may be an unpredictable risks of the srategies

Resources: there may be not enough for conducting