Marketing Plan

Executive Summary

- It discusses the strategies we are employing to their customers and the unique focus is to
provide good service to the customers and to satisfied the customers need. This marketing Plan
represents the strategies to make the establishment to be known and recognized the product and
services of hotel. The objective of this marketing plan is to focus the development of the establishment.
The purpose of this marketing plan is to analyze the potential, objective and the target market of the
hotel.

I. Introduction

- Sampaguita Tourist Inn. at Washington Drive, Legazpi City. Hotel provides facilities and services
they are offering 105 rooms. Each rooms have airconditioning and closet. Sampaguita Tourist Inn offers
24 hours front desk and room service, parking area, laundry shop and free Wi-Fi in all rooms. They also
provide elevator. Sampaguita Tourist Inn is to provide good service to the customers and to satisfied the
customers expectation.

II. Background of the Plan

-Many visitors finding an affordable accommodation with complete facilities and good service
that will satisfied their needs. And that was the goal of Sampaguita Tourist Inn. The strength is every
vacation guests who's finding accommodation while staying here in Legazpi. Our hotel offers room with
complete facilities 24/7. The weaknesses are when they didn't exceed the expectations of the guests
and get bad feedback. Many travelers they naot prefer to travel because of limited tourist destinations
because of this pandemic.in this case, hotels don't have many customers. Opportunities are they can be
able to show and le the guest to experience their good service. There's also an opportunity that the
hotel will be known if the guests satisfied with their service.

III. Objective

-The objectives of Sampaguita Tourist Inn is to provide services and temporarily accommodation
to the guests.

° Exceeding the customers expectation and satisfied their needs.

° Increase the sales by the end of the year.

° The company grow and increase profit.

° To provide positive experience to all guests.

IV. Target strategy.

 Our ideal customer are business travelers and tourists who needs accommodation while staying
here at Legazpi. Tje group of family who needs enjoying and spending their quality time by visiting other
place.

V. Marketing Strategy

°Product

- The product and services of Sampaguita Tourist Inn is to satisfied the expectation of
the target guests. The employees have a professional and hospitable manner.

°Price

- Pricing at hotel is consistent with the service that we are providing. The service will be
sold according tobthe service they brought. The pricing is affordable.

° Promotion

- Through advertising, selling and promoting in Social media it helps to attract and
persuade the guest to try our services. This can help our establishment to be known.

°Place

-Sampaguita Tourist Inn has its website and advertising program that promotes the area
and its services. Customers can find our services by visiting our website.

VI. Budget

- Sampaguita Tourist Inn, aim spend marketing fund wisely and appropriately. It decides
properly in customer needs, employees and establishment needs.

VII. Conclusions

- Creating a successful marketing plan helps out product and services to be more unique and
special by creating marketing plans help you to standout from your customers and handle your business
easily and properly.