Professional Documents
Culture Documents
By
Sai Sushmitha V
Reg. No. FA180038
CONTENTS
1 Introduction 8-10
Scope
Objectives
Marketing Department
Financial Department
Accounting Department
5 SWOT Analysis 57-72
Strength
Weakness
Opportunity
Challenges
6 Finding, Suggestions and 73-74
conclusion
Bibliography 75
CHAPTER-1
INTRODUCTION
1.1. INTRODUCTION
The organisation study at Sri Sadananda Foods Pvt Ltd (Krishna Ghee) to the
period of one month. The study was conducted understand the structure,
function and process of various departments and their interdependence.
The main reason behind selecting Sri Sadananda foods, is that this company
provides pure ghee to the end-users with best price and quality and has
maintained stability in sales since its establishment i.e. from 1990.
1.5 METHODOLOGY
Krishna ghee industry, Bangalore was selected for the organisation study,
considering various factors including reputation of the firm ease of getting
permission, industry, and location.
The specific objectives of the organisation study was identified and listed out
in order of priority. This helped in conducting the organisation study in a
systematic and effective manner.
Data collection
Both primary sources and secondary sources were used in this particular
research.
Primary Data
Secondary Data
The data collected must be properly analysed to evaluate and enhance the data
quality. The analysis is done to identify the actual meaning of the data which
helps in proper interpretation. Data analysis involves working to uncover
pattern and trends in data and data interpretation involves explaining those
pattern and trends.
Documentation
CHAPTER-2
INDUSTRIAL PROFILE
(a) Manufacturing industry which includes heavy and light industries, and
The demand for skilled labour in the tertiary sector is banking, education,
Transport and communication is closely related to economic development
due to industrialization. Regional development is encouraged by the poverty
and unemployment. Industrial development provides employment
opportunities. Industrial town and cities become trade centres.
The industrial products are items of foreign trade. This generates a higher
income from exporting our industrial products and earning foreign exchange.
The product used in the defence sector of a country is manufactured in the
country itself. In India, a large part of industrial development is supported by
the demands from the defence sector.
The manufacturing industry in India has all the qualities which enhance
economic development, increase the productivity of the manufacturing
industry and face competition from the global markets. The manufacturing
industry in India is believed to have the potential of improving the economic
condition of India.
INDUSTRY PROFILE
History of dairy
this. Corn gluten feed was first manufactured in 1884 by William H. Don
forth. Cargill which was mainly dealing in grains from its beginnings in 1865,
started to deal in feed at about 1884. The feed industry expanded rapidly first
quarter of the 1900s with “Purina expanding” its operation into Canada, and
opened its first feed mill in 1927(which is still in operation). In 1928 the feed
industry was revolutionized by the first pellet-Purina Checkers.
Dairy industry
Until the beginning of the Christian era the source of spices was a mystery to
the western world. Oriental spices were popular as priceless assets during the
periods of Egyptian civilization. The ancient Egyptians used oils prepared
from spices to preserve the dead bodies in ‘mummies’ EbersPappirus written
in B.C 1500 says about the medical values of pepper and cinnamon. Pony
(1969) writes that cinnamon formed part of the aromatics used by the
Egyptian queen Hatshepsut. There are evidence for proving that Hatshepsut
sent five ships to the east for procuring spiced. He continues that Marduk the
leader God of Assyrians used to consume wine made from sesame and
consequently sesame became the first spice recorded in the Semitic
civilization.
In the second and third millennium B.C., Arabian traders had the monopoly
of carrying goods between east and west among which spices and other
aromatic resins were the most important similarity, excavations in the Indus
valley have substantiated the fact that spices were abundantly used during that
period.
their writings. These all clearly indicate that spices were inevitable part of lie
even 60m the very early stages of human history.
The world spice congress will take place in a few days in New Delhi.
In that regard it is good to have a short look to the Indian spice industry.
The information is provided by the spices Board.
India occupies a prominent position in the world spice trade. The world
of spices of 850000 tones is valued at US$ 2,200 million. India
occupies a share of 44% in quantity and 36% in value.
In terms of production to India has an upper edge, as no other country
in the world produces as many spices and India does. The list vary from
the hot spices like chill, pepper, ginger to mild pungent and spicy items
like cardamom, coriander, cumin and herbal spices like thyme,
rosemary, mint and finally, vanilla from the orchid family.
Annual production of these spices in recent years has gone well above
four million tons. It significant to note only 9 to 10% of the total
production is exported and the rest is consumed domestically.-
9876have a share of 6 to 7% of India’s total agricultural exports. Over
the years India’s spices export has been treading the growth path.
In 2002-2003 Indian’s total spices export was 2, 64,107 tonnes valued
Rs.2086.71 cores (US$431.45 million). Export has shown a spectacular
growth and by 2008-09 it has crossed the Rest 5,000 corers mark by
exporting 4, 70,520 tonnes valued at Rest 5300.25 corers (US $
1168.40 million). The quantity of spices exported has showed a
compound annual growth rate (CAGR) of six percent and value
realized has shown CAGR of 19% in rupee terms. In dollar terms the
growth rate was six per cent.
The New Year 2017 will witness new addition in processing capacities,
quality evaluation facilities and enhancement in value addition. The
spices
Board’s programmer to enhance the production and productivity in
cardamom and black pepper will also be given a further fillip during
the New Year.
Spice industry has been witnessing phenomenon growth rates both in the
international and domestic sector. The growth in this sector can be attributed
to the change in the lifestyle patterns of the consumers all over the world. The
shift in the consumption trend toward natural products has also contributed to
the increased global demand spices and culinary herbs. Spices and derivatives
market is booming because these products find applications in a number of
industries including pharmaceutical, medicine, beverages, food processing,
personal hygiene products to name a few.
The culinary herb market is also expanding though the production areas are
widely distributed. India is one of the prime producers and suppliers of raw
herbs to USA and the EU. This is a labour intensive industry therefore
producers must have a sound knowledge of the method and processes
involved in the production of herbs and spices.
In recent times, with advances in technology spices have been taken to new
forms viz. Essential oils, oleoresins also proves to be booming category in
spices portfolio. A part from raw spices, India also supplies blended spices,
ready to cook mixes to overseas markets.
This is the overview of India’s spices industry & trends. We’ll discuss about
individual spices their grading system, cleaning drying process in the
upcoming days.
Butter was probably first created accidentally when whole mile carried in skin
bags was carried by horseback and naturally “churned” while travelling over
rough terrain. The first documented mention of butter making was in the
sacred songs of the dwellers of Asiatic India, dating back to 1,500-2,000
B.C.E. There is historical mention of ancient tribes creating primitive churns
by horizontally agitating cow, yak and house milk. Butter back then was not
only eaten, but used as illumination oil, for medicinal purpose and also as skin
coating to insulate the tribe members from the harsh winter cold.
The Huns tribe, who live in the remote Himalayan range between Pakistan,
India, and China are farmed for their life span of 115 or more. Their vitality
has been attributed to a culture –rich diet of butter defer and yogurt, along
with plenty of whole grains. In Hindu Culture, the cow is sacred, and butter
is the only animal fat that Hindus will eat.
The golden liquid gained popularity in the Middle East and was even elevated
to sacred oil in India. In other southern civilization, butter was associated with
then or them barbarians. Its use was frowned upon in the city states of
Ethiopia, Greece and Rome.
Industry Introduction
Since buffalo milk constitutes more than 5570 of the total milk production in
India and because of its higher fat content (6-770), ghee is manufactured
mostly from buffalo milk. Due to lack of arytenoids in buffalo milk, ghee
prepared from milk is white unlike cow ghee which has a golden yellow
colour. Because of its pleasing flavour and aroma, ghee has always had a
supreme status as in digamous product in India.
The fatty acid profile of glycerines of ghee is very complex and still not
completely elucidated. Recently, Ramamurthy and Nary-anon (13) published
the fatty acid composition of buffalo and cow ghee.
The desi method consists of chumming curdled whole milk (Dahi) with an
indigenous corrugated wooden beater, separating the butter and deifying it
into ghee by direct open pan heating. Earthenware vessels are used to boil
milk and ferment it with a typical culture to convert it to dahi which in turn is
chummed to separate the butter. The cream -3r butter and direct cream
method are more suitable.
The above table shows that the production in India has been increased from
to 165.4mt in the year 2016-17. India with 202 million cows and 191 million
buffaloes has the largest population of cattle in the world more than fifty
percent of the cattle in the world are found in India and most of these milk
cows and milk buffaloes. All though milk production has grown at a faster
pace during the last three decades (courtesy; operation food), yield per animal
is very low
Indian’s milk production at more than 165.4 million tonnes is now highest
globally; it is also the largest consumer of milk in the world. From 55.7
CHAPTER-3
COMPANY PROFILE
History of company
The company was established in the year 1984 by M. Nagaraju Guptha. Sri
Sadananda Foods Pvt Ltd has grown from very humble beginning. The
manufacturer of pure cow ghee, through traditional methods in the name of
Sri Krishna ghee had a very small beginning in 1991, thought the dynamic
efforts of two vibrant young brothers in the company name of “Sri Krishna
enterprises.” With consistent growth the company has blossomed into Sri
Sadananda Food’s Pvt Ltd. With a new factory at chikkabalapur to meet the
ever growing demand of range of products today this brand Sri Krishna ghee
is a house hold name in Karnataka state.
The results are Sri Krishna clarified butter and glorious spices that meet with
the terribly high customary expected valuable shoppers.
ORIGIN OF COMPANY
Sri Sadananda foods Pvt Ltd, is in ISO 9001-2000 company. With a vision to
manufacture and market high quality food products.
is committed to providing its customers the best quality on earth, in its range
of dairy products. Sri Sadananda foods sources raw materials from the best
names in the industry. There raw materials are further thoroughly checked in
an internal lab before processing.
INTRODUCTION OF BUSINESS:
Ingredients
The primary fixings utilized as a part of financially arranged food are the food
grains, which incorporate corn, soybeans, sorghum, oats, and grain. Corn
generation was esteemed an early $25 billion in 2003, while soybean creation
was esteemed at $17.5 billion.
Ghee making in India is for the most part a home industry. Significant sums
originate from towns where it is generally arranged by the desi strategy. As
of late, industry has made enhanced ghee of more uniform quality. However,
regardless it constitutes just a little part (a couple of thousand tons just) of the
aggregate yearly creation (4, 50,000 metric tons) in India.
The desi strategy comprises of agitating soured entire milk (dahi) with an
indigenous folded wooden mixer, isolating the margarine and elucidating it
into ghee by direct open pan warming. Stoneware vessels are utilized to
bubble drain and age it with an average society to change over it to dahi which
thusly is stirred to isolate the spread. The cream 3r margarine and direct
cream techniques are more suitable.
Vision
To perpetually try to produce valued customers with the very best quality
supervisor Taurus feed with the most effective standards of service by our
wide and cantered workforce’s mistreatment state of the art technology
guaranteeing sustained growth and to become a No-1 clarified better vender
within the Karnataka.
Mission
Quality policy
Owing to this our products have been accredited with ISO 9001:2000
certificate. The products have been also endowed ISI Mark. Quality has
always been of the foremost consideration with Sri Sadananda Food’s
management team. Our quality process begins from the milk procurement
stage and continues till the product finally reaches the consumer. We have
entered into a contract farming agreement with various milk corporations to
procure tonnes of milk directly from the farmers. This step has enabled us to
be able to present the entire value chain of the products and this ensures
consistency in quality
ISO CERTIFICATE:
Although the firm is functioning higher than ISO certificate however the firm
ought to take the ISO certificate As a result of ISO certificate produce an
honest image among the shoppers.
Plants
Sri Sadananda foods standard machinery for the production process of ghee
& masala. Thus in the production procedures following machines are includ
Product profile
Product Line
AREAS OF OPERATION:
The union and therefore the federation can do sales activities with their space
of operation that is clearly demarcated. The space the world the real of
operation is that of their various because the market area. No overlapping
ought to be allowed unless the programming committee agrees. It in the case
INFRASTRUCTURE FACILITIES
Market reach
The co-ordination with most admired freight forwarders makes
worldwide shipments whisper and timely. These higher than
mentioned reasons have fetched Sri Sadananda Foods., a substantial
market share nationwide yet as internationally. We have tendency to
be the well-liked selection of the many supposed hotels and canteens
everywhere the country.
People power
COMPETITORS INFORMATION
Amul Dairy
Amul is an Indian dairy cooperative, based at Anand in the state of
Gujarat, India. Formed in 1950. It is a brand managed by a cooperative
body, the Gujarat co-operative Milk Marketing Federation Ltd.
(GCMMF).
Managing Director
Assistant
Skilled Area Sales Account Superintendent Production
worker Manager Assistant
Production
&Packing
FUNCTIONAL DEPATMENTS
PERSONAL MANAGER
SUPERINTENDENT
ADMN.ASST-1 ADMN.ASST-1
OBJECTIVES OF HRM
The Human resource department in Sri Sadananda foods is divided into four
sub-divisions. Let us see what the entire department does and how it
functions.
Paper adds
Organization web site
Interviews
for selection of candidates. The company sees whether the company requires
the said type. They also see that what type of skill is required for the job.
Hiring
Hiring means the process of selection of the candidate. The steps included in
hiring are:
STEP 2: Call for interview is given to the candidates. Again the type of
interview may be Verbal, Written and Psychometric.
STEP 3: Finally the selection of the candidate is done wherein the officer
letter is given to the candidate, Appointment letter is given, Reference check
is done and also the Medical check-up.
Promotion
Sri Sadananda foods are a full-fledged dairy, which has given are more
priority to the labour department. In the factory there are 130 employees, who
can be divided into skilled, semiskilled and unskilled workers.
Facilities
Training
The company provides training to each and every employee before he/she
is posted as a permanent employee
Leave facility
The hours of work are regulated and incorporated as per the provision of
factories Act 1948
Sourcing
MARKETING DEPARTMENT
In this way, marketing executes all those functions, which are necessary to
pass on goods from the producer to the customers in a process to satisfy their
needs. Thus the primary objectives of modern marketing are the satisfaction
of customer’s needs. Therefore, marketing function are not limited to the
functions of buying and selling but they include all functions necessary to
satisfy the customer such as financing, storage, risk bearing and after sale
service etc.
Company Sales team person will visit the client on their site location and
collect the requirement
After taking the order the executive will give the order to the distributors
The Distributor will supply the stocks to the retailers and in turn makes
primary purchase from the company
SALES MANAGER
SALES EXECUTIVE
SALES REPRESENTATIVE
There have marketing & sales head who handles General Trade across
Karnataka business, the person is responsible for the company turnover in
terms of sales and services. The sales head is responsible for achieving the
revenue target of the company.
Targeted Customers
1. Modern trade
2. Krishna stores
3. Super market
4. Wholesale dealers
5. Retail shops
6. Hotel
7. Catering
Product decisions
Area of operation
The union and the federation will carry out sales activities with in their area
of operation which is clearly demarcated. The area of operation is that of their
respective market area. No overlapping should be allowed unless the
programming committee agrees it. In the case of products sales by central
products dairy. CPD sells products made exclusively and CPD .like ghee,
Milk seller, etc., throughout the state through its wholesale distributors.
FINANCE DEPARTMENT
Finance is the lifeblood of the business. Finance can be defined as the activity
concerned with the planning, raising, controlling and acquiring of funds used
in the business. Finance is the process of acquiring and utilizing funds by a
business. Without proper financial management, organization cannot achieve
its objectives.
“Best production management and best sales in hundred but faulty Finance
slain in thousand”
It is the master key, which provides access to all the sources for being
employed in the manufacturing and merchandising activities. It has rightly
been said that business needs money to make more money, when it is properly
it is properly managed. Hence, efficient management of every business
enterprise is closely linked with efficient management of its finance.
(This Department is Headed by Meenakshi)
Finance Manager
Assistant Manager
Account Assistant
H.O Accounts
Financial reporting
The vertical of the finance department deals with hard core accounting. We
can also say the day to day operation of the business.
The team consists of members who is merely responsible for all taxation
related transaction and audit the account and file for income and service tax,
this team is also responsible for payment of salary & expenses of the
employees of the company & maintaining the records of professional tax and
PF deduction and Medical insurance Deduction.
They plan the future requirement of fund in the business. They are also
concerned with the decision support system. The reporting part to the higher
authority is done by this department
Administration
This Team consist of members who handle day today expenses and
maintaince of the company, all the petty cash and other expenses incur daily
will be accounted by this team and if in case of any repair, purchase raw
material and other expenses are handled by this team
Taxation
All the tax part is looked by this vertical. They decide the amount of tax to be
included. What should be the payment of tax and how much tax is collected
is looked by this vertical.
Investment
This team is a group of members who handles all the financial transactions
between the client and the company.
Banking Partners
Depreciation Method.
Budget
Statutory Books
The books of accounts maintained by the company under the companies act
are:
2. Sales Journal is used to record all sales transaction which includes sales
of the product, sales of scrap, waste materials etc.
4. Bank Book Bank book is used to record all transactions related with
bank. It includes cheque issued to customers, cheque issued to
customers, cheque received from customers, overdraft taken from
bank, deposit made in the bank, interest paid for loan etc.
5. Cash Book All transaction are recorded in the cash book. Cash
purchase of material to the canteen, cash received from employees,
cash received from project studies etc.
Accounting Vouchers
Credit Vouchers
Debit vouchers
PRODUCTION DEPARTMENT
Introduction
PRODUCTION MANAGER
PRODUCTION ENGINEER
ASST. PRODUCTION
PRODUCTION EXECUTIVE
TECHNICAL OFFICER
Manufacturing of ghee
Precautions
a) The cream from which the butter is to prepare should be free from any
undesirable colour taste and impurities.
g) Sour cream or any other strong smelling product should not be kept near
the butter. Butter chum and other appliances should be thoroughly cleaned
and sterilized.
Ghee preparation
Heating is carried out in three stages. The first stage involves raising the
temperature of the milk to the boiling point. In the second the free moisture
is evaporated. During the third stage the milk solids other than fat are dried
out by the evaporation of the bound water. Ere some of the common method
which are applied in ghee making are mentioned.
A. village method
In our village, the ghee is made by curd. Curd churned in the village churn. It
separates the curd into parts. The first is known as Markham (a form of raw
butter). It is fat rich part of curd. The other part is known as Mattau, a form
of butter milk. The makkhanis removed from the mattau and heated to make
the ghee. It is normally heated in a metal pan (kadahz) over an open fire.
The yield of ghee by the village or indigenous method is about 82% of the
milk fat in the original milk. Of that fat about 2.5% is lost in handling, about
2% goes into the ghee residue, and about 13% is found in the buttermilk or
Martha.
B. Butter method
For ghee making butter must not contain matter or preservative or common
salt. Butter is heated to remove its moisture by evaporation.
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C. Cream method
When cream is used for making ghee directing, the content of cream should
be as high as possible. Igh fat content in such cream has two advantages. First,
the heat required to evaporate the free water present in cream decreases as its
fat content increases. Secondly, high fat cream has a comparatively low milk
solid (other than fat) content. Because of the fat globule surface complex, the
concentration of fat in cream gives it qualities that require special care during
certain process. For one thing, cream will loam readily and profusely during
heating if special care is not taken to prevent it.
By-products of ghee making by separation and the direct heating of cream are
skim and ghee residue. Of the fat in the, original milk, 88% is reported
to be recovered in the ghee, losses are 1.4% in the skim, 9.0% in the
ghee residue and 1.7% in handling.
The village and better methods of ghee making can yield ghee of better colour
and flavour than the cream method
D. Pre-stratification method
product form. On the top is a thin layer of curd practices which is not
removed before the completion of the heating because the curd which
it contains produces the characteristic. Ghee aroma when healed with
the fat at 100 C and above heating continue by the completion of the
first stage, followed by the second and third stages, as outlined above.
Purchase Department
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This team is a group of members who handles the raw material, inventory &
asset purchase of the company. By charting down the requirement of the
material this team will coordinate with the suppliers respectively and rise the
purchase order and make out ward payment.
The price of the milk is determined on the basis of fat content in the milk
supplied by each member. The milk supplied by the member is firstly
measured with lactometer to know the water content in the milk. From the
milk supplied by each and every member a sample is taken and sent it to the
laboratory to measure the fat content in the milk. The payment is made in
every 10 days through the collection canters.
Packaged
To plan and implement the disposal of excess ghee in bulk sales and if
shortage, arrangement to get ghee from inter dairy as per requirements.
He shall plan well in advance requirements of chemicals/detergents on
any other material of the production section
He shall take care of entire plant and machinery.
A Sri Sadananda food has adopted standard machinery for the production
process of butter ghee & masala. Thus in the production procedures following
machines are included.
Pasteurizer
Cream separator
Homogenizer
Boiler
Compressor
Spices Pulveriser
Pin Mill
DE stoner
Ribbon blender/ Horizontal mixer
Packing machine
Refrigerator
Diesel generators
QUALITY DEPARTMENT
Quality system
A proper ISO 9000 quality system is written in three levels one consist of
the quality policies. This usually takes the form of a Quality Manual. Level
two consist s of the standard operating procedures. Level three refers to the
work instructions, checklist, forms and other task specific documentation.
This is the structure which has proven successful the world over and is alluded
to in ISO 100013. Some consider that records are the fourth level, but this is
not the case. Record are evidence of facts and history: they are not documents
that are not documents that are maintained up to date. Once a form is filled
and filed away it is not pulled out a year later because the format of the form
has changed. The format of the form is a level three document but once filled
in, it becomes a record. Yes, records are part of the “documentation” of the
system but it is a mistake to assign them a level and assigning them a level
serves to confuse the important difference between and procedure and a
record.
(This Department is Headed by Ramya)
Quality Policy
Quality has always been of the foremost consideration with Sri Sadananda
Foods, management team. Our quality process begins from the milk
procurement stage and continues till the product finally reaches the consumer.
We have entered into a contract farming agreement with the farmers. This
step has enabled us to be able to present the entire value chain of the products
and this ensures consistency in quality. Owing to this our products have been
accredited with ISO 9001-2000 certificate. The products have been also
endowed ISI Mark
QUALITY MANAGER
QUALITY SUPERVISOR
SKILLED WORKER
Butter made from fresh cream with a low acidity contains minimum of
moisture and curd, and a little salt may be expected to keep will up to one
week of about 75 to80 Fahrenheit.
Butter made from poor quality sour cream, which contains 1 to1.5% of curd
and over 20% of moisture and is unsalted will go bad within 24 to 48 hours
at a temperature between75 and 80 F.
Quality Manual
There is often some confusion about what a quality manual is often, the
company will bundle its entire quality system including procedure and forms
into one manual and call it the Quality manual although this is one possible
definition, it does not help an organized structure. A Quality Manual is a
document that describes the policies for quality, defines the structure of the
quality system and defines the structure of the organization and responsibly
for employees. It does not include detail of operation and should avoid the
specific of procedures.
Procedures
This brings us to level two. Level two refers to the procedures. These
describe how the company operates on a department by department basis.
Procedures typically do not include detailed task specific, or order specific
instructions but focus on the management level information.
Instructions
Level three refers to the detail oriented, lower level documentation. This
might include checklist blank forms, task instructions, blueprints, drawings
or order specific documentation. It does not include completed forms or other
records
Before diving into procedure writing it is important to know how to use these
features on your word processor. Before starting, experiment until you are
comfortable using the word processor features. By doing this, you will be able
to incorporate these features into your first documents, rather than having to
incorporate them later.
A variety of software tools are available to help generate and manage ISO
9000 documentation and systems. Generation software suffers the danger of
leaving you with a boiler plate system, twenty procedures and focusing on
compliance, management software can be useful as the sophistication of the
requirement increases. Managing large numbers of instrument internally
might warrant calibration control software, for instance however considerable
sophistication already exists in current word processors, spreadsheets and
databases that come with your computer. These tools are often expensive,
sometimes complicated and do not always yield the promise.
To check quality of the ghee and register, before sending to the market
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SWOT/C ANALYSIS
STRENGTHS WEAKNESS
High demand for Sri Krishna
ghee. Because of continues Increasing cost of production.
hike in the edible price and Huge initial investment which
presence of improved quality comes around 4-5 crore.
ghee and demand for Sri
Krishna ghee keeps on rising.
STRENGTHS
Huge demand
There is huge demand for Krishna ghee and ghee related products in
the market. Ghee is very much needed for the children and the people
to get food proteins, vitamins and nutritional benefits. There is
increased population in India; hence there is increased demand for ghee
products.
Huge production capacity.
Union can easily get required ghee with less cost from the rural area
according to the need. Most of the farmers in chikkabalapur district are
GENERAL STREGHTS:
WEAKNESS
OPPORTUNITIES:
Demand
This product has so many opportunities due to its product nature. It is
a necessity and no one can avoid it. In India, the consumption rate of
ghee is high in the world, and as the population growth rate is also very
high so the company has an opportunity to meet the demand of local
market. These are the natural opportunities, which the company is
enjoying. There is demand for Krishna ghee Products in other states
like Kerala, Goa etc. So it can export its product to those states along
with Tamil Nadu also.
Employment
It provides more employment opportunities to the people. Currently
183 employees are working in the organization. Young, wholehearted
employees put their best efforts, which results in the growth of
organization.
Now employees has less social security for e.g.: accommodation is not
provided to new employees where in it restricts their stay for a long
period.
CHALLENGES:
The McKinsey 7s framework was developed in the early 1980s by Tom Peters
and Robert Waterman, two consultants working at the McKinsey& Company
consulting firm, the basic premise of the model is that there are seven aspects
of an organization that need to be aligned if it is to be successful.
STRUCTURE
The functional structure of Sri Sadananda foods Pvt. Ltd is appropriate for
an organization with several product lines.
Finance Department
Marketing department
Quality Structure
A proper ISO 9000 quality system is written in three levels. Level one
consists of the quality policies. This usually takes the form of a quality
manual. Level two consists of the standard operating procedures. Level three
refers to the work instructions. Checklists, forms and other task specific
documentation. This is the structure which has proven successful the world
over and is alluded to in ISO 100013. Some consider that records are the
fourth level, but this is not the case. Records are evidence of facts and history;
they are not documents that are mentioned up to date. Once a form filled and
filed away it is not pulled out a year later because the format at the form has
changed. The format of the form is a level three document but once filled in,
it becomes a record. Yes record are part of the “documentation” of the system
but it is a mistake to assign them a level and assigning them a level serves to
confuse the important difference between and procedure and a record.
STRATEGY
Concentric Diversification
Backward integration
Firms compete directly with one another at what is called the business level
of strategic management, so we will focus on crafting successful competitive
strategies. Because competition takes place at the business level, strategic
management at this level is crucial to the overall success of the firm.
Presidency college Hebbal, Bangalore 79
A report on organisation study undertaken at SRI SADANANDA FOODS PVT LTD
Cost Leadership
According to the text, the low cost strategy is good when, product cannot
be differentiated, industry is producing standardized product, product has
same usage and switching cost is low. All the characteristics are fully applied
in ghee industry. So company is using right strategy.
Market Development
Recommended Strategies
This time when industry is fully mature, and the competition in terms of
access to final consumer is very high the companies usually face the problem
of slow demand growth, emphasize on cost and services, topping out and loss
of profitability. The Sri Sadananda foods is also facing the same problems.
Although it has tackled the major problems very well but still there is some
room of improvement in its existing strategy. Forward Integration
The firm should use their own distribution network because the motive
behind that when they have their own distribution system the additional cost
will be avoided which had been kept by dealers as their own margin. In this
dynamic and competitive environment, the firm has to maintain its current
position of cost leadership to be competitive.
Advertisement;
Sri Sadananda Foods is using all mode of advertisement, because, and high
demand and availability of their products. They believe that advertisement
with availability of the product is useful and creates a good image. In order
to create awareness Sri Sadananda Foods must create advertisement to make
their market grow in other countries also.
SYSTEM
SKILL
The Sri Sadananda Foods Pvt Ltd producer’s society conduct training
program. i.e., both on the job training and off the job training which increases
the knowledge and skill of an employee for doing job. The various skills &
qualifications of the employees are as follows;
STYLE
The management of Sri Sadananda foods Pvt Ltd follows the style as in
other government organization. Each employee is accountable to his superior
and each leads his subordinates.
Fixing the targets to the employees and the workers who are working
in the organization.
Reducing or increasing the price of the product
Policy issues Example to conclude the decision-making parameter
pertaining the day-to-day operation to conclude the style of
functioning.
has quoted the lower price for the materials .That vendor will be selected
as a supplier for the raw materials which is required for the production.
STAFF
In Sri Sadananda foods, the total human resource is classified into three
categories:
Officer
Staff
Workers
Permanent workers
Trainees or apprentices
Others 03
Trainee 15
Total 183
Male 102
Female 81
SHARED VALUE
Shared values are what engender trust values are they identify by which
a company is kwon throughout its business areas. These values must be
explicitly stated as both corporate objectives and individual values. These are
the company level beliefs, mind-sets and assumptions that shape how an
organization behaves. The shared values of Sri Sadananda foods Pvt Ltd are:
Findings
Suggestions
CONCLUSION
BIBLOGRAPHY
Websites:
www.economywatch.com
www.moeaibd.gov.tw
www.yourarticlelibrary.com
Company profile viewed on 2019 the website is http// www.srikrishna
ghee.com