PROGRAMME GRANDE ECOLE MARSEILLE CAMPUS

« MASTER IN MANAGEMENT »

PROGRAMME
INFORMATION &
LIST OF COURSES
01 – Programme Information

Programme Grande Ecole « Master in Management »

3rd year Bachelor students 4th year Bachelor students 1stand 2nd year Master students
LEVEL OF Will join the Programme Grande Will choose between the Will join the Programme Grande
ENTRY Ecole Programme Grande Ecole Ecole
“Master in Management” 1st year “Master in Management” 1st “Master in Management” 2nd year
level year level or 2nd year level. level.

The programme starts every year in September, ends in May, and is divided into 2 semesters.
- Fall: September 2nd to December 20th
PROGRAMME - Spring: January 7th to May 29th
STRUCTURE
See detailed calendar on the following pages
1 semester = 6 courses. 1 course = 30 contact hours = 5 ECTS credits

BUSINESS COURSES
Course offer:
- Fall semester:
o 1st year level: Students will have the possibility to take two elective courses in
September and to choose one Major for the remainder of the semester. Students will
be automatically registered for all the course of the Major.
o 2nd year level: Students will have to choose up to 6 courses from the lists of electives
offered for the spring semester.
- Spring semester:
o 1st year and 2nd year: Students will have to choose up to 6 courses from the lists of
electives offered for the spring semester.
COURSE
Course workload: The usual workload for a regular KEDGE student is 6 courses (30 ECTS) per semester.
OFFER AND
For exchange students, the Home Institution is free to decide the number of credits their students need to
REGISTRATION complete.
Course syllabi: https://campusvirtuel.kedgebs.com/ > select the English flag at the top right hand corner
> do not log in, instead click on: Menu > “Net Syllabus (Public Access)” > Select the academic year and
the semester; School: KEDGE Business School; Training: Exchanges; Level Master 1st or 2nd year.
Language of instruction: Students will be able between French-taught courses, English-taught courses
or a mix of both.
FLE (French As Foreign Language course): French language courses are available at different levels
during the Fall and the Spring semesters. They are worth 5 ECTS (according to the agreement between
KEDGE BS and the Home Institution) and represent a minimum of 30 contact hours per semester. A
placement test is compulsory to register for this course. Instructions will be sent by email to the student in
June (Fall Semester) and November (Spring Semester).
Attendance in all courses is compulsory. Each course will be individually evaluated and one final grade
will be awarded per course.
Students will receive a local grade (based on a 20-point grading scale, passing grade = 10/20), as well as
an ECTS grade (according to the following grid).
% of successful
ECTS
students achieving Definition
Grade
the grade
EVALUATION
A 10% Excellent
AND
B 25% Very good
TRANSCRIPTS C 30% Good
D 25% Satisfactory
E 10% Sufficient
FX - Fail — some more work required before the credit can be awarded
F - Fail — considerable work required
Transcripts of records will be sent to the home institution around mid-February for Fall semester
students, and around mid-July for Spring semester and full-year students.
 01 – Programme Information
Academic Calendar

May be subject to change under exceptional circumstances

FALL 2020

August 27– 30 Train station pick-up service (optional)

Sept 2 – Sept. 6 International Student Orientation Session

September 9 – 27t First session of elective courses

September 30 –
Second session of elective courses
December 20

National holidays: November 1st and 11th –December 25th – January 1st

SPRING 2021

January 4 Train station pick-up service (optional)

January 5-6 International Student Orientation Session

January 11 Start of courses

May 29 End of semester

National holidays: April 13th – May 1st, 8th, 13th and 24th – July 14th – August 15th
 02 – Double degree requirements

Dear Students,
We will be very happy to welcome you at KEDGE Business School in the framework of a double degree
agreement between your Home Institution and KEDGE BS.
In order to be awarded the Programme Grande Ecole “Master in Management” from KEDGE BS, note that
you will have to fulfill a few degree requirements.
Once they are all fulfilled and after graduating from your Home Institution, you will be awarded the
Programme Grande Ecole degree during the following Graduation Committee being held every year in
March and October. Requirements will have to be completed at least 1 month before the graduation
committee.
Remember: you should stay, at least, 1 semester for face to face courses at KEDGE

ENTRY REQUIREMENTS

Double Degree students must start at KEDGE BS:

Starting date - In September for the beginning of the Fall semester
- In January for the beginning of the Spring semester

Students must have completed before their arrival at KEDGE BS :

240 ECTS
- A Bachelor degree of 180 ECTS + 60 ECTS at Master level ( or equivalent)
credits
Or a Bachelor degree of 240 ECTS or equivalent

The Home Institution must fill out the document provided by KEDGE Business School
English level
certifying that the student has the equivalent of a B2 level.

KEDGE BS REQUIREMENTS

ECTS CREDITS

Master thesis A Master Thesis will have to be validated through the submission of a written report. An oral
15 ECTS defense is compulsory if the thesis is supervised by KEDGE BS.

If the thesis is done before the studies at KEDGE:

Students must complete 60 ECTS credits of elective management courses at KEDGE BS:
- students can select the courses of their choice from our list of Programme Grande
60 ECTS Ecole” Master in Management” - 2nd year Master level elective courses (including
credits at online elective courses) as well as from the list of online Core courses below:
KEDGE :  Human Resource Management
 Corporate Strategy
 Marketing Management
12 Elective  Finance
Management  Managing in Complexity
Courses  Innovation & Entrepreneurship
No more than 3 online core courses can be taken per semester.
- 1 course = 5 ECTS credits
 02 – Double degree requirements
If the thesis is done at KEDGE:

60 ECTS
credits Students must complete 45 ECTS credits of elective management courses at KEDGE BS:

At KEDGE : - students can select the courses of their choice from our list of Programme Grande
Ecole” Master in Management” - 2nd year Master level elective courses (including
Thesis (15 online elective courses) as well as from the list of online Core courses below:
ECTS)  Human Resource Management
+ 9 Elective  Corporate Strategy
Management  Marketing Management
Courses (45  Finance
ECTS)  Managing in Complexity
 Innovation & Entrepreneurship
(from the list of
courses for the No more than 3 online core courses can be taken per semester.
2nd year - 1 course = 5 ECTS credits
Master level)

PASS OR FAIL

The Sulitest tests a student’s knowledge about sustainable development and social
Sulitest responsibility.
(Pass/Fail) Students will have to take the test once upon their arrival at KEDGE BS and once before
departure in order to evaluate their progress.

WORK EXPERIENCE

Students must validate a 6-month internship or work experience:

- KEDGE BS will provide support to find an internship and grant them an internship
contract.
6-month - In case of a work experience, students must provide a detailed official certificate from
working the company certifying that they have completed at least 6 month of work experience,
experience in a position with responsibilities.
- The internship/job placement can be completed in France or abroad during or after
their stay at KEDGE BS.
Student must write a report of the work experience

GRADUATION

Master degree Students must submit a copy of their Master Degree received from their Home Institution (or a
from your certificate from their Home Institution certifying that they have been awarded the Master
Home Degree) in order to receive KEDGE BS’s diploma.
Institution

For any questions, feel free to contact:

Isabelle BERNARD - Master in Management Programme – inco.doubledegree@kedgebs.com
 03 – LIST OF COURSES 1 st year of master

FALL SEMESTER
ELECTIVE COURSES September 7th to 18th
Course title Taught in Field of study ECTS credits
September 7th to 11th
- Project Management English* MANAGEMENT 5 ECTS
September 14th to 18th
- Going Global : Expat Training English* MANAGEMENT 5 ECTS
During the semester
- French language for international students (Beginner / NOT AVAILABLE YET 5 ECTS
Elementary / Intermediate / Advanced)
MAJORS starting on September 21st
Course title Taught in ECTS credits

MAJOR INTERNATIONAL BUSINESS / GEOPOLITCS English 20 ECTS

- Regional Business Environment in Latin America English 5 ECTS
- Introduction to international Business English 5 ECTS
- Geopolitics and the World of Business English 5 ECTS
- International Trade Policy and Business Strategy English 5 ECTS

MAJOR BRAND & LUXURY MANAGEMENT English 20 ECTS

- Tribal Marketing and Brand communities English 5 ECTS
- Luxury Fashion Marketing in global Markets English 5 ECTS
- Culture Consumption and Marketing English 5 ECTS
- International Brand Management English 5 ECTS

MAJOR MARKETING English 20 ECTS

- Consumer behavior English 4 ECTS
- Digital Marketing English 4 ECTS
- Brand and Communication English 4 ECTS
- Data Analysis English 4 ECTS
- Sales and Negotiation English 4 ECTS

MAJOR FINANCE English 20 ECTS

- Corporate finance English 4 ECTS
- Asset & Portfolio Management English 4 ECTS
- Audit, Internal Control & Enterprise Risk Management English 4 ECTS
- Accounting Management English 4 ECTS
- International Financial System English 4 ECTS

MAJOR MARKETING DIGITAL French 20 ECTS

- Social media et marketing de contenu French 4 ECTS
- Introduction au développement Web (by Le Wagon) French 4 ECTS
- Stratégie marketing digital French 4 ECTS
- Analytics et Data Visualisation French 4 ECTS
- SEO et SEA French 4 ECTS
 03 – LIST OF COURSES 1 st year of master
Course title Taught in ECTS credits

MAJOR MARKETING French 20 ECTS

- Comportement du consommateur French 4 ECTS
- Marketing Digital French 4 ECTS
- Marque et communication French 4 ECTS
- Analyse de données French 4 ECTS
- Ventes et négotiation commerciales French 4 ECTS

MAJOR FINANCE French 20 ECTS

- Audit, contrôle interne et gestion des risques d'entreprise French 4 ECTS
- Gestion d'actifs et de portefeuilles French 4 ECTS
- Contrôle de gestion French 4 ECTS
- Finance d'entreprise French 4 ECTS
- Système financier international French 4 ECTS

MAJOR MANAGEMENT ORGANISATIONNEL French 20 ECTS

- Supply Chain Fundamentals French 4 ECTS
- Maritime Supply Chain Fundamentals French 4 ECTS
- Business Analytics French 4 ECTS
- Fondamentaux des Achats French 4 ECTS
- Fondamentaux des SI French 4 ECTS

MAJOR SUSTAINABLE MANAGEMENT French 20 ECTS

- Business and sustanability/ Understanding and preventing organizational
French 5 ECTS
corruption
- Change Management French 5 ECTS
- Management des hommes et des équipes French 5 ECTS
- Management du bien commun et des organisations sociales et solidaires French 5 ECTS

MAJOR ENTREPRENEURSHIP French 20 ECTS

- Start-up, de l’idée au Business Plan French 5 ECTS
- La startup et ses contrats French 5 ECTS
- Start-up, recherche et actions pratiques French 5 ECTS
- Financement et développement de la Startup French 5 ECTS

*Courses with limited availability

Please note that the list of courses might still be subject to change
03 – LIST OF COURSES 1 st year of master
SPRING SEMESTER 2021
Course Title Taught in Field of Study ECTS
- Leadership FR English MANAGEMENT 5 ECTS
- Cross cultural Management English MANAGEMENT 5 ECTS
- Business development et management des ventes French MANAGEMENT 5 ECTS
- Peer Coaching: solving problems together English MANAGEMENT 5 ECTS

- Coding Skills and Tech Culture French OPS 5 ECTS

- International Trade and Global Logistics Fundamentals English OPS 5 ECTS
- Green Logistics Management English OPS 5 ECTS
- Women Empowerment in Maritime Supply chain English OPS 5 ECTS
- Passenger Logistics English OPS 5 ECTS

- Modèles d'affaires de l'économie numérique (à proposer en French STRATEGY 5 ECTS

présentiel uniquement)
- International Trade Policy and Business Strategy English STRATEGY 5 ECTS
- Management de projet, entrepreneuriat et innovation territoriale French STRATEGY 5 ECTS
- Introduction to international Business English STRATEGY 5 ECTS

- Customer Relationship Management, Implementation and English MARKETING 5 ECTS

Application
- Artificial Intelligence & Business English MARKETING 5 ECTS
- Consumer Behavior English MARKETING 5 ECTS
- Marketing des services French MARKETING 5 ECTS
- Management commercial French MARKETING 5 ECTS
- Services Marketing English MARKETING 5 ECTS
- Management de la marque French MARKETING 5 ECTS
- Brand Management English MARKETING 5 ECTS
- International Brand Management English MARKETING 5 ECTS

- Financial information and decisions English FINANCE 5 ECTS

- Corporate finance English FINANCE 5 ECTS
- Fiscalité des entreprises French FINANCE 5 ECTS
- Comptabilité approfondie Normes Frenches et normes IFRS French FINANCE 5 ECTS

Please note that the list of courses might still be subject to change
03 – LIST OF COURSES 2 nd year of master

FALL SEMESTER September 9th - December 20th

ONE WEEK ELECTIVE COURSES
Course title Taught in Field of study ECTS credits
September 7th to 11th
- Project Management English* MANAGEMENT 5 ECTS
September 14th to 18th
- Going Global : Expat Training English* MANAGEMENT 5 ECTS
December 2020
- Marketing responsable et développement durable French MARKETING 5 ECTS
- Négociation globale French MARKETING 5 ECTS
- Le leadership autrement : le parcours du héros French MANAGEMENT 5 ECTS

ELECTIVE COURSES starting in September

Course title Taught in Field of study ECTS credits

- International financial system English FINANCE 5 ECTS

- PO Finance : Risk Management and Derivatives English* FINANCE 5 ECTS
- Coûts et prise de décisions managériales French FINANCE 5 ECTS
- PO Finance : Ingénierie financière French* FINANCE 5 ECTS
- PO Finance : Responsabilité sociétale des PME French* FINANCE 5 ECTS
- PO Finance : Capital investissement French* FINANCE 5 ECTS

- Project Management English MANAGEMENT 5 ECTS

- Business development et management des ventes French MANAGEMENT 5 ECTS

- PO HR and CM : Freedom@work: embodied leadership English* HR 5 ECTS

and organizational liberation
- PO HR and CM : Change Management English* HR 5 ECTS
- PO HR and CM : International Human Resources English* HR 5 ECTS
Management
- PO HR and CM : Gestion des conflits French* HR 5 ECTS

- Digital Marketing English MARKETING 5 ECTS

- Customer Relationship Management, Implementation and English MARKETING 5 ECTS
Application
- Strategic Customer Management English MARKETING 5 ECTS
- Sales Management English MARKETING 5 ECTS
- PO Marketing : International Marketing English* MARKETING 5 ECTS
- PO Marketing : B to B Marketing English* MARKETING 5 ECTS
- PO Marketing : Function Product Manager English* MARKETING 5 ECTS
- PO Brand : Luxury Brand and Customer's Experience English* MARKETING 5 ECTS
- PO Brand : Luxury Brand Research English* MARKETING 5 ECTS
- PO Brand : Luxury Goods and Cosmetic Marketing English* MARKETING 5 ECTS
- PO Brand : Luxury, Merchandising and digital Strategies English* MARKETING 5 ECTS
- PO Marketing : Marketing Digital French* MARKETING 5 ECTS
03 – LIST OF COURSES 2 nd year of master
Course title Taught in Field of study ECTS credits
- International Trade Policy and Business Strategy English STRATEGY 5 ECTS
- Communicating Corporate Strategy English STRATEGY 5 ECTS
- Cases in international CSR English STRATEGY 5 ECTS
- PO GEOSTR : Regional Business Environment in Southern English* STRATEGY 5 ECTS
Mediterranean
- PO GEOSTR : Regional Business Environment in Asia English* STRATEGY 5 ECTS
(China & India)
- PO GEOSTR : Cross-Cultural Business & Political English* STRATEGY 5 ECTS
Negotiations
- PO GEOSTR : International Relations of the Environment English* STRATEGY 5 ECTS
and Sustainable Development
- Management Participatif et réseaux d'innovation sociale French STRATEGY 5 ECTS

- French language for international students (Beginner / 5 ECTS

NOT AVAILABLE YET
Elementary / Intermediate / Advanced)

*Courses with limited availability

SPRING SEMESTER 2021

Course Title Taught in Field of Study ECTS
- PO Finance : Impact des investissements et performance French FINANCE 5 ECTS
extra-financière
- PO Finance : Financement bancaire et régulations French FINANCE 5 ECTS

- PO HR and CM : Human Resource Management in MENA English MANAGEMENT 5 ECTS

(Middle East and North Africa)
- International Human Resource Management English MANAGEMENT 5 ECTS

- PO GEOSTR : Geopolitical Risk and Business English STRATEGY 5 ECTS

- PO GEOSTR : Financial Globalization and Geopolitics English STRATEGY 5 ECTS
- Climate Changes and Business English STRATEGY 5 ECTS
- Stratégies de croissance French STRATEGY 5 ECTS
- Understanding and Preventing Organizational corruption English STRATEGY 5 ECTS

- Audit, contrôle interne et gestion de risques d'entreprise French ACCOUNTING 5 ECTS

- Marketing digital French MARKETING 5 ECTS

- Purchasing Marketing English MARKETING 5 ECTS
- Brand, Cultures and Marketing Strategy English MARKETING 5 ECTS
- PO Marketing : Communication marketing intégré French MARKETING 5 ECTS
- Luxury, Merchandising and digital Strategies (à confirmer) English MARKETING 5 ECTS
- Luxury Brand Research English MARKETING 5 ECTS
- Innover dans les services French MARKETING 5 ECTS
- Négociation globale* French MARKETING 5 ECTS
- Marketing des loisirs French MARKETING 5 ECTS

*One-week seminar

Please note that the list of courses might still be subject to change
04 – Notes

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